Ballantine’s Launches Single Malt Series

Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts. Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that form the heart of Ballantine’s whisky.Continue reading “Ballantine’s Launches Single Malt Series”

Ballantine’s Launches First 21 Year Old Signature Oak Edition Exclusive To Global Travel Retail

Ballantine’s, the No.2 Scotch whisky in the world, has unveiled Ballantine’s 21 Year Old Signature Oak Edition – European Oak, the first of two new limited editions exclusive to Global Travel Retail. The release of an additional Signature Edition created with American oak will follow to complete the special pair of bottlings, making each aContinue reading “Ballantine’s Launches First 21 Year Old Signature Oak Edition Exclusive To Global Travel Retail”

Ballantine’s Launches Pioneering Glass For Whisky Drinking In Outer Space

Ballantine’s, Europe’s No.1 Scotch whisky and the No.2 Scotch whisky in the world, has created the Ballantine’s Space Glass and a Special Batch of Ballantine’s Space Whisky designed for a zero gravity environment as the brand continues to innovate, making a genuine contribution to the space programme. As part of a bold campaign to appealContinue reading “Ballantine’s Launches Pioneering Glass For Whisky Drinking In Outer Space”

Ballantine’s Launches ‘W’ The World’s First Whisky Magazine On Instagram

Ballantine’s, Europe’s No.1 Scotch whisky and the No.2 Scotch whisky in the world, has today launched the world’s first digital whisky magazine hosted exclusively on Instagram. Adapting traditional magazine publishing for the social media platform, the Ballantine’s Insta-zine has been specially created to appeal to modern whisky drinkers, design and tech enthusiasts, and pop-culture fans.Continue reading “Ballantine’s Launches ‘W’ The World’s First Whisky Magazine On Instagram”

Ballantine’s And Globally-Renowned ‘Gif-iti’ Artist Insa Create World’s Largest Animated GIF

In late 2014, after nearly a year of planning, Ballantine’s – the world’s No.2 Scotch whisky – and globally-renowned ‘GIF-ITI’ artist INSA arrived in central Rio De Janeiro with a team of 20, to undertake a uniquely ambitious art project; to create the world’s largest animated GIF. The results of this inimitable challenge feature inContinue reading “Ballantine’s And Globally-Renowned ‘Gif-iti’ Artist Insa Create World’s Largest Animated GIF”

Ballantine’s Launches Innovative New Digital Campaign For Whisky Drinkers

Ballantine’s, the No.1 whisky in Europe, has launched ‘Ballantine’s Live’: a unique social experiment that explores how the world is drinking whisky through the data generated on social media platforms. The campaign seeks to engage with fans of Ballantine’s Finest, driving awareness and education of Ballantine’s 12 Year Old, and encouraging trial of the super-premiumContinue reading “Ballantine’s Launches Innovative New Digital Campaign For Whisky Drinkers”

Ballantine’s Christmas Reserve Limited Edition Makes Its Festive Appearance For 2014

Ballantine’s, the world’s No.2 Scotch whisky, has today announced the global launch of its 2014 Christmas Reserve Limited Edition. The launch of this delicious and seasonal whisky blend will be supported with an integrated marketing campaign, ‘The Taste of Christmas’, which aims to maximise awareness and create demand by educating customers and engaging them withContinue reading “Ballantine’s Christmas Reserve Limited Edition Makes Its Festive Appearance For 2014”

The Could-Be-True Story Of Ballantine’s

Europe’s No.1 whisky releases humorous new film to reveal what could have happened if Ballantine’s history had taken an unexpected and alternative route through the years… Ballantine’s has announced the launch of a new digital campaign that aims to highlight to its fans around the world both its vibrant personality and its commitment to stayingContinue reading “The Could-Be-True Story Of Ballantine’s”

Leading African DJ Black Coffee Inspires With A Unique Musical Experiment For Ballantine’s

Ballantine’s, the world’s No 2 Scotch whisky, has launched an inspiring short film, ‘Black Coffee’s Human Orchestra’, created in collaboration with world-renowned African DJ and Producer, Black Coffee. The film is the latest in a series presented by Ballantine’s, each of which has been shot around the world and features unique individuals who represent Ballantine’sContinue reading “Leading African DJ Black Coffee Inspires With A Unique Musical Experiment For Ballantine’s”

Ballantine’s Announces The Winner Of The Bar Project

“L’Epicerie”, a grocery-themed bar designed by Moroccan-born Abderrahim El Afsar, will be brought to life by Ballantine’s in the heart of Paris this autumn Ballantine’s, the world’s No 2 Scotch whisky, today announced the winner of The Bar Project; an innovative and entrepreneurial challenge that took place in France earlier this year, offering consumers theContinue reading “Ballantine’s Announces The Winner Of The Bar Project”