Bar Convent Berlin (BCB), one of the world’s premier trade fairs for the bar and beverage industry, today announces its ninth edition that will take place on October 6-7, 2015. An estimated 200 exhibitors will showcase about 500 brands to 10,000 attendees that are expected from 35 countries, including the U.S. BCB is held at Station Berlin, the iconic landmarked railway station. It provides an ideal backdrop for meetings between key industry players and newcomers, ranging from bar owners and bartenders to international manufacturers and distributors of alcoholic and non-alcoholic beverages, equipment and bar accessories. This year, a nighttime Mixology Market event will kick off the show on October 5.
More Attendees, More Exhibitors and More Floor Space
BCB is growing and is adding new companies and an additional demonstration bar. Some 200 exhibitors and numerous brands representing the spirits, non-alcoholic beverages, beer, and bar accessories sectors have already booked their spaces several months ahead of the show.
“We’re very confident that this year’s trade fair will once again grow by leaps and bounds,” says Jens Hasenbein, Managing Director, BCB. “As in the past, we’re focused on two aspects: matching up the right companies with the right target groups and offering a top-notch program of tastings, lectures and seminars. Our selection of exhibiting companies provides our show with a distinctive profile within the premium segment.”
In order to meet growing demand, the BCB team is implementing an expansion into a new hall. Hall 8 will feature two tasting forums and a “Made in GSA” area. Presented in cooperation with the magazine Mixology, the space will be dedicated to products from Germany, Switzerland and Austria and offer samples of more than 60 spirits, liqueurs, bitters and soft drinks. The cocktail creation that wins the “Made in GSA” competition will also be featured here. In addition, the expansion into Hall 8 will give Brew Berlin room to spread out. BCB’s beer area will get its own space in Hall 3 this year.
Europe’s Trade Fair for the Bar Business
About 10,000 trade visitors are expected to attend BCB, including top international bartenders. Last year, 26 percent of trade fair visitors were bartenders, 16 percent bar owners and 9 percent bar operators and managers. The beverage and spirits industry also made a strong showing with 20 percent. Nearly half of visitors said they were focused primarily on new products, while another 21 percent were looking for new business contacts and 16 percent were most interested in onsite seminars and workshops. For a quarter of the visitors, the most important reason to come to the event, which brings together all the key industry players, was to network.
Global Industry Gathering Place; A Focus on Brazil in 2015
After Mexico, Poland, Peru and the U.S., the ninth BCB will be devoted to yet another major beverage nation. This year’s guest country will be Brazil. For visitors, this means an up-close look at the enormously varied uses of the popular spirit, Cachaça, as well as additional beverages from the rising, resource-rich country. In addition, former guest countries, Peru and the U.S., will return.
“Internationality begets quality. That’s why we care so deeply about bringing even more nations to BCB,” says Petra Lassahn, Event Director, Reed Exhibitions, who now works alongside Hasenbein to manage BCB. “Exhibitors get an opportunity here to present their products to international markets and visitors get to discover new products from around the world.”
More than half of the approximately 9,400 trade visitors last year traveled to BCB from outside Germany, including the U.S., the U.K., Poland, Italy, Switzerland, Russia, Austria, Finland, the Czech Republic and Denmark.
About Bar Convent Berlin (BCB)
Since its founding in 2007, Bar Convent Berlin (BCB) has emerged as one of the leading international trade fairs for the bar and beverage industry. Every year, a who’s who of the German and European bar and beverage industry meet in Berlin for two days to establish new contacts, catch up on the latest product innovations and attend educational seminars. Launched in 2013, Brew Berlin adds a beer-in-bars platform to BCB. BCB was created by bar and beverage experts Jens Hasenbein, Bastian Heuser and Helmut Adam. Reed Exhibitions, a leading international trade fair organizer, came on board in 2015. The trade fair will take place at Station Berlin on October 6-7, 2015. About 10,000 trade visitors are expected to attend. For more information, please visit http://www.barcovent.com.