With the super-premium vodka category in a current growth of 250%[1], family run distributor, Cellar Trends, and Beluga Vodka will be working together in a bid to build the brand within the UK. From 1st October, the company will take over all sales, distribution and marketing.
Vodka and caviar is a traditional Russian combination. Beluga fish itself is the symbol of luxury and prosperity. A species of the sturgeon family, beluga lives in deep crystal clear waters and represents purity of nature. Unlike any other vodka, Beluga Vodka undergoes an additional process of “resting” which helps to smoothen the vodka, improving the taste to give a soft, clean and well-balanced spirit. The portfolio is made up of four products including Beluga Vodka, Beluga Transatlantic Racing, Beluga Allure and Beluga Gold Line.
Part of the Synergy Group, Beluga Vodka was first distilled in 2002 and now takes its position as the flagship brand within the portfolio. Both the heritage of the brand and the unrivalled taste have seen Beluga Vodka establish itself as a symbol of luxury and success. Currently retailed through Selfridges and Fortnum & Mason’s and via a variety of on trade establishments, Cellar Trends will aim to capitalise upon this strong foundation. Beluga is delicious neat, with food or for bringing velvety softness to cocktails. Above all, it is best consumed with caviar.
Beluga Noble is the best-selling super-premium vodka in Russia, famed for its smooth and subtle taste.
Director of Sales and Marketing, Terry Barker, says, “Cellar Trends is proud to be appointed for this exciting and iconic range of super-premium vodkas, which is the brand leader of this category in Russia. As one of the leaders within this category, we believe that Beluga Vodka has a great future with us within the UK market.
2015 has been a busy year for us, with many new additions to our portfolio. This is a strategic move into the vodka category for Cellar Trends that will put us in good stead for our continued growth plans. We look forward to helping the brand achieve its potential in the UK.”
Beluga. Made with Pride
DRINKS ENTHUSIAST 