William Grant & Sons brand Sailor Jerry, will be hitting the road once again for round two of “The Ride”. Kicking off on Saturday 2nd July, three bad-ass, bike building teams from across the UK will be tasked with a series of epic challenges and compete against each other on a hell raising journey of balls-to-wall riding.
This year’s teams, hailing from across Great Britain, include Hackney Wick’s finest bike specialists, Kingdom of Kicks, Welsh motorcycle club and hot rod masters, FTHaters and 2015’s returning challengers, The Ride Originals, who will take on an action packed schedule of hard-hitting challenges on this nine day tour, in a bid to be crowned champions of The Ride 2016.
Each team will be handed their challenge book and routes as they set off, and tasked with making their own way across the country, competing for points along the way. Nationwide challenges will see the teams fight for the lead as they take on epic eating competitions, pit bike races, cutting each other’s hair to wearing their helmet for 24 hours straight. Rolling towards the finish line on the 9th July, the riders will have 24 hours to complete their final challenges face to face ahead of the winner being crowned on 10th July.
UK Brand Ambassador, Emma Li Stenhouse announces, “The grand prize for the winning team is getting to keep the Harley Davidson they customised for the trip, as well as being sent over to Hawaii – the spiritual home of Norman Sailor Jerry Collins, and the most amazingly beautiful place.”
All of The Ride will be captured across social media with #TheRideSJUK and in a series of six videos airing across Sailor Jerry channels from w/c 18th July.