Appleton Estate Jamaica Rum have announced the UK launch of Appleton Estate Reserve Blend, which is part of its range of award-winning premium aged rums, all of which are produced from ‘cane to cocktail’ on the Appleton Estate in the lush Nassau Valley in Jamaica. Appleton Estate is Jamaica’s oldest distillery and has been crafting rum for over 265 years.
Rich with oak, nutmeg and smoky spices, Appleton Estate Reserve Blend is a premium blend of 20 select aged rums, featuring two very rare reserve stocks. These rare and special rums give Appleton Estate Reserve Blend its delicious complexity and add to the full-bodied, smooth and delicately-balanced spice and nutty notes, which are followed by oaky honey, subtle vanilla, a hint of hazelnut and a bouquet that is reminiscent of a spicy fruit cake. This exceptional rum provides a balanced yet lingering finish with echoes of wood.
Perfect for sipping or transforming ordinary drinks into extraordinary cocktails, Appleton Estate Reserve Blend joins the core range of aromatic, approachable and complex Appleton Estate rums available in the UK, which also comprises Appleton Estate Signature Blend and Appleton Estate Rare Blend 12 Year Old.
The richness and complexity of all three rums stem from the fact that they are all blends of several different types of pot and column still rums of various ages. They are all blended by world’s first female Master Blender, Joy Spence.
All reflect the one-of-a-kind taste created by the ingredients, environment and practices unique to the Appleton Estate and its terroir. With a long and revered legacy of rum-making since 1749, Appleton Estate rums are made from sugarcane grown in the valley, using water tapped from the limestone-surrounded spring and distilled at the estate.
The introduction of Appleton Estate Reserve Blend follows a refreshed packaging design which whilst retaining the iconic bottle, now includes the signature of Master Blender Joy Spence on the cap to reinforce Appleton Estate’s crafted approach to producing rum.
Nick Williamson, Marketing Director, Campari UK: “Appleton Estate is the most comprehensive premium golden rum portfolio on the market. From our Signature Blend to our Appleton Estate 50 Year Old Jamaica Rum, our range spans the spectrum from sumptuous cocktail to luxurious sipping rums, and is one of a few rums to remain true to its roots and authentic, Jamaican full-bodied flavor.
“The new packaging and use of the word ‘blend’ in our range names allows us to celebrate blending as a key factor in premium rum’s rich and complex flavours and at the same time provides consumers with an easy way to navigate the range.”
Appleton Estate Reserve Blend has a similar taste profile to Appleton Estate 8 Year Old, which it replaces in the range. It is a combination of several rums of different styles and ages and does not have an age statement.
Although the packaging changes for Appleton Estate Signature Blend and Appleton Estate Rare Blend 12 Year Old, the award-winning liquid inside the bottle remains the same. There is no change to the names, packaging or liquid for luxury brands, Appleton Estate 21 Year Old Jamaica Rum or Appleton Estate 50 Year Old Jamaica Rum.
DRINKS ENTHUSIAST 