L’Eden by Perrier-Jouët is an immersive experience around a completely new vision of nature and an unexpected contrast in the urban city of London.
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët will celebrate the creative effervescence of two of the biggest cultural weeks, with an installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr.
Found at 147 Wardour Street the two story L’Eden by Perrier-Jouët is named after the exclusive Eden cellar in Epernay, the home town of Maison Perrier-Jouët where it’s rarest and most prestigious Champagnes are kept. L’Eden by Perrier-Jouët is inspired by the beauty of nature and the space will echo the Art Nouveau inspiration behind Emile Galle’s iconic Perrier-Jouët Belle Epoque bottle which she designed in 1902.
The ground floor lounge has been curated by internationally renowned French designer Noé Duchaufour-Lawrance, alongside beautifully designed chairs and tables hangs an interactive installation, which links nature to the city creating an unexpected contrast of calm in an urban landscape. Noé has chosen to use Bernhardt furniture for the space as each speaks the language of simplicity and graceful lines that are the trademark of Noé Duchaufour-Lawrance.
The installation includes a vertical system of 3D-printed elements suspended from the ceiling on a network of brass tubes which grow down from the ceiling, like branches from a pergola. Noé creates a link between nature and the city, as there is little green space in London, particularly in Soho, the installation gives the sensation and reinterprets green space in this urban environment. Noé dramatises the approach in which the champagne is served, as visitors extract the flutes from the ‘tree,’ in a new tasting ritual, to be filled up with Perrier-Jouët Champagne.
What’s more growing downstairs will be the world’s first bio-responsive garden, an installation bursting with plants that mimic the movements of visitors, complete with a hidden Eden cellar, for those who know.
L’Eden by Perrier-Jouët will play host to various experiences including design talks, fashion presentations, Perrier-Jouët tastings, masterclasses and star-studded parties. Consumers can experience L’Eden by Perrier-Jouët on Friday 23rd, Saturday 24th and Sunday 25th September. All other dates will be invitation only.
For more information and to buy tickets go to http://www.pj.fr/edenLDN