London’s First Prosecco Bar To Open In Tower Bridge

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February 2018 will see Prosecco​ ​House​, London’s first bar dedicated to
prosecco open at One Tower Bridge.

The bar will stock Prosecco DOCG, the premium prosecco from Veneto, the home of the
drink and has been created by owner Kristina Issa who wants to bring the same excellent quality of prosecco enjoyed in Italy to London.

Kristina is working directly with family owned vineyards in Veneto and will be exclusively stocking five vineyards that are not available anywhere else in London. The bar will have over 20 different proseccos on the menu, hand picked by Kristina herself.

The five wineries that will be served are: Marchiori, Rivalta, Cirotto, TASI Bio and Andreola. Guests will be able to enjoy glasses of prosecco starting at £7.50 and bottles starting from £30. Bottles will be available as standard, magnums and go up to jeroboams.

The interiors have been designed by Kristina and interior designer Justyna Czarnoba and
will include burnt orange velvet bar stools, hand selected marble from Italy and antique
bronze tables with mirrored glass surfaces. The bar will be stunningly back lit and have a wide variety of prosecco bottles on display.

The focal point of the room will be the large wine fridge that will span the whole side of the room chilling the prosecco to perfection. Guests are also able to buy bottles to take home with them and the aim is to create London’s best selection of prosecco available to enjoy at home too. The prosecco will also be available for delivery via UberEats and Deliveroo.

A small selection of cicchetti will be served alongside the prosecco and will include Salami Lovison, Prosciutto, Gorgonzola and Ricotta with sundried tomatoes and Italian pickled artichoke. There will also be a small selection of prosecco cocktails available including Aperol Spritz, Bellini and Prosecco House signature cocktails.

Prosecco House will be open from 11am each day and will also be serving delicious Italian coffees with focaccia sandwiches throughout.

Kristina says of her new venture, “the idea came to me over drinks with friends back in
January. I love prosecco but could never find a glass of the same quality here in London
compared to Italy. I wanted to create a bar that feels both luxurious but is also open to
everyone and that all feel welcome.

There is a gap in the market for a high quality bar serving the finest prosecco that is not in a hotel or a cocktail bar. I am working closely with producers to ensure guests receive the finest prosecco that is so readily available in Veneto.”

Prosecco House will sit within Berkeley Homes’ One Tower Bridge, a development of
high-specification apartments, five-star residents’ facilities, restaurants and commercial
space, including The Bridge Theatre.

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The 1800 Studios Come To Shoreditch!

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WHAT:
London’s first-ever aperitivo beauty bar, 1800 Studios, is set to be the ultimate hangout in Shoreditch, where you can step away from the rush and indulge in some personal preening whilst enjoying the latest aperitivo cocktail, the 1800 Blush – a deliciously refreshing combination of 1800 Silver Tequila and Fentimans Rose Lemonade, served over ice and garnished with a slice of pink grapefruit and a sprig of fresh mint.
From post-work to nightfall, this salon turned saloon will offer simple beautifying treatments (choose from an express manicure, arm & hand massage or beard trim/shave) for you and your friends in plush surroundings. Tickets for treatments are just £10 and will also include two 1800 Blush cocktails. A whole host of other delicious 1800 Tequila twists on classic aperitivo cocktails, including the ever popular Negroni, will also be available at just £5 each.
Don’t forget to consult the 1800 Studios concierge desk on departure for tips on where to continue your evening in Shoreditch with partner bars.

WHY: We live in a time-poor world with demands constantly placed upon us throughout the day. Step away from the rush and make time for you and your friends at the 1800 Studios.

WHEN: The 1800 Studios will be open on the following days/times:
Tuesday 10th October 19:30 – 23:00
Wednesday 11th October 17:00 – 23:00
Thursday 12th October 17:00 – 23:00

WHERE: Protein, Studios 3 & 4, 31 New Inn Yard, Shoreditch, London, EC2A 3EY

HOW: Everyone is welcome to enter the 1800 Studios and entry is free.
You can just come to the 1800 Studios for a drink at the aperitivo bar without having a treatment. Appointments for treatments are bookable, although there will be available slots for walk-ins. Advance tickets for the beauty treatments are priced at £10 and can be purchased via: https://feverup.com/m/59644 . The ticket price includes one beautifying treatment (manicure, arm and hand massage or beard trim) and two 1800 Blush cocktails.

Reading’s Milk Bar Named Winners Of The Chairman’s Reserve Mai Tai Campaign

Milk Mai Tai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the winning venue for the 2017 Chairman’s Reserve Mai Tai campaign.

Milk Bar from Reading were announced on Tuesday 26th September winners at The Magic Roundabout, one of London iconic pop-up sites. The final saw five venues from across the UK recreate their Chairman’s Mai Tai’s to the public and VIP judges, hoping to win a trip for two to St Lucia as part of the prestige Chairman’s XI programme.

Joining Milk at the final were last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Ten Mill Lane from Cardiff and wild card entry of Panda & Sons from Edinburgh.

With a secret panel of judges on hand to test out each cocktail, Milk were deemed worthy winners for 2017 and earnt their place on the plane to St Lucia.

Winning Recipe*:

Pearl of the Caribbean

35ml Chairman’s Reserve Spiced
20ml Chairman’s Reserve Gold
15ml fresh lime juice
35ml milk shrub no.2
3 dash angostura bitters
Shake and strain over crushed ice in up-cycled food tin. Garnish with a thyme sprig, dehydrated lime and desiccated coconut.

*Shrub Recipe

200ml caster sugar
175ml cold water
Whole fig, in 8ths
2 big lime peels
50ml crushed almonds
25ml chairman spiced
15ml orange flower water
50ml red wine vinegar

Method –

Bring sugar and water to boil, dissolve sugar fully. Add figs and lime peel and simmer for 5 min. Remove from heat and add crushed almonds. Bring back to boil and simmer for 2 min. Add Chairman’s and orange flower water. Simmer for 1 min. Add red wine vinegar. Simmer for 1 min, let cool slightly and filter through coffee filter.

The Kraken Black Spiced Rum Launches Screamfest

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The Kraken® Black Spiced Rum has announced the launch of its biggest integrated campaign of all time, Screamfest – a horror movie-inspired campaign which premieres with an immersive Kraken fright night on 13th October while simultaneously rolling out with limited edition POS in over 2,000 venues nationwide.

Screamfest is the biggest single campaign investment across experiential, branding, trade activation, social and PR the brand has ever launched, following off the back of an incredibly successful year where Kraken outstripped category growth for the fourth consecutive year.

Attendees at the Kraken Screamfest launch event will watch the scariest film of all time screened to the scariest audience of all time: an auditorium filled with clowns. Two screenings will take place simultaneously at London’s Dalston Rio Cinema and Leeds’ Everyman theatre.

The immersive events will feature a top horror film professional makeup artist who will transform the audience into Kraken-themed clowns, special Kraken ‘Inked’ pick-n-mix and a host of specially named Screamfest cocktails including The Bride of Krakenstein, The Oceans Have Eyes and the classic, The Perfect Storm, containing The Kraken Rum, ginger beer and freshly squeezed lime wedges.

Bar owners can create their own Halloween themed cocktail menus via The League of Darkness, a website which serves as a platform for members to engage with the Kraken community. Vendors can also receive a free POS kit by purchasing three bottles of Kraken Rum from nominated wholesalers throughout the whole of October.
The POS materials have been designed to help give bars a terrifying Halloween makeover and drive sales of Kraken products. They include a whole host of branding materials including Screamfest guides, promotional posters, table talkers and bar runners, black lollipops, terrifying face cards, t-shirts, make-up kits for staff and
more.

Existing stockists can also benefit from wholesale kits containing A3 Screamfest promotional posters, A5 table talkers, Screamfest face cards, Kraken mason jars, bar runners, chalkboards to list drinks offers and branded t-shirts for staff to get involved in the action.
Specially selected ‘Hero’ venues in Glasgow, Belfast, Leeds, Manchester and London will be taken over by horror-themed sampling teams, competitions and giveaways, plus a scream activated photo booth with which consumers can engage. Each of the ‘Hero’ venues will be visited by iconic Kraken Hunters who will not only engage with customers but will also bring Screamfest to life by adding value and visibility to the campaign. The Kraken Hunters will also actively encourage entry into a competition to win a year’s unlimited movie pass and other Screamfest prizes via the hashtag #ISCREAMFORKRAKEN.

Kraken has partnered with London’s Time Out magazine and Dork magazine in Leeds to promote Screamfest in both cities where the screenings will take place. Kraken is also putting elements of the campaign in the hands of its fan base by crowdsourcing the opinions of its dedicated social followers in order to determine what they think is the scariest film of all time, and this film will then be played at the terrifying screenings.
Tickets will be available from The Kraken Black Spiced Rum Facebook page from the 25th September, with presale available on the 22nd September via The League of Darkness.

Find out more at https://www.theleagueofdarkness.co.uk

Final Five Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman’s Reserve Mai Tai campaign.

The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

Earning their way to the final on Tuesday 26th September will be last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh.
The respective bars will now be invited down to Magic Roundabout next Tuesday to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!

With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Venue: The Magic Roundabout, Old Street Tube Station, London, EC1Y 1BE
Timings: 7pm – late. Open to general public and trade.

St Lucia Itinerary for the winning venue:

Day 1: Arrival in Saint Lucia
Day 2: Visit of Saint Lucia Distillers, local art makers & the Castries market
Day 3: Training session for local bartenders & Friday night in Gros Islet with the SLD Team
Day 4: Local Chairman’s Reserve Mai Tai Competition judged by European winners and guest shift in the evening at Chairman’s Reserve event
Day 5: Day out on catamaran with local bartenders & SLD team
Day 6: Flights back home

St-Germain Is Bringing A French Touch To The Oxo Tower Bar’s Terrace

Oxo Tower
St-Germain is bringing a splash of joyful decadence to the OXO Tower Bar’s Terrace this September.

In celebration of the thousands of elderflowers harvested to create the unique elderflower liqueur, St-Germain has partnered with Harvey Nichols in a terrace takeover welcoming guests through its doors until Tuesday 31 October.

The takeover will capture the spirit of Les Années Folles with delicious St-Germain cocktails artfully crafted in collaboration with Paulius Patumsis from the OXO Tower Bar team and Camille Ralph Vidal, Global Brand Ambassador. The Terrace will be brought to life with a foliage wall, created by Emily Baylis, floral designer and founder of ‘June in March,’ making the space the perfect spot to enjoy St-Germain cocktails this autumn, surrounded by stunning views of London’s skyline. A St-Germain camera will be on hand to help guests capture the evening, providing each customer with a Polaroid picture to take home.

St-Germain® Elderflower Liqueur is the world’s first French liqueur made from delicate elderflower blossoms, handpicked at the height of their beauty during a maddeningly ephemeral growing season once a year.

For more information, visit https://www.facebook.com/StGermainUK/

St-Germain take over the OXO Tower Bar’s terrace Oxo Tower Restaurant, Bar and Brasserie, Oxo Tower Wharf, Barge House St, South Bank, London SE1 9PH from Friday 1 September – Tuesday 31 October

Our/London Vodka Launches Our/Infusions Range

Our Infusions range
Our/Vodka is continuing its mission to shake up the vodka industry with the launch of four DIY Our/Infusion kits.

The kits allow anyone to play bartender and transform their bottle of Our/Vodka into a bespoke serve, by using a botanical infusion bag.

To mark the launch, the kits will feature in an exclusive Our/Infusions window installation at The Conran Shop Marylebone, coinciding with the launch of London Design Festival on 16 September.

London based set designers Isabel + Helen and Hackney resident photographer William Bunce will bring each infusion to life. Delving into the smells and textures of each infusion blend, the sculptures will show what a glass bottle of clear liquid can really look like.

The four Our/Infusions kits have been created using ingredients sourced from all over the world. They include:

Our/Oak Infusion – An oak flavoured botanical blend with a taste of warm toasted oak, sweet vanilla and a hint of smoke. 8-15 hours infusion time.

Our/Juniper Infusion – A juniper flavoured botanical blend. 8-15 hours infusion time.

Our/Citrus Infusion – A citrus flavoured botanical blend with notes of lemon and grapefruit. 10 minutes infusion time.

Our/Tea Infusion – Classic Earl, a refreshing bergamot flavoured tea blend from Paper & Tea with hint of leather and caramel. 10 minutes infusion time.

Kalle Söderquist, co-founder & creative director of Our/Vodka says: “Within the bartender community we’ve seen endless creativity the last couple of years. Everyone adds their own personal touch to their cocktail ingredients.

“Combined with an urban DIY trend when it comes to everything food and drink, we believe that the range of Our/Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our/Vodka.”

Our/Vodka has built a family of urban distilleries, and was the first to bring a small vodka bottle with a crown cap to the market. The Our/Infusions range has an RRP of £24 and will be available from October at selected retailers.

GREY GOOSE® Hosts Trans-Atlantic Celebration to Honour Legendary British Bartender, Dick Bradsell

dick bradsellGrey Goose, the world’s best tasting vodka, will pay tribute to the man who many believe invented the Espresso Martini cocktail at Tales of the Cocktail festival by live-streaming events in New Orleans and London simultaneously

GREY GOOSE, the world’s best tasting vodka, will host a trans-Atlantic celebration of the life of legendary bartender, Dick Bradsell, with Swift bar in Soho, London and specially curated pop-up bar, Le Café de Nuit in New Orleans. Taking place on Thursday 20 July during Tales of the Cocktail, the world’s premier cocktail festival, the celebrations will focus on the Espresso Martini cocktail, a now worldwide classic which Bradsell reportedly invented, when a supermodel asked him to make her a cocktail

Dick Bradsell, the man who was nicknamed ‘The King of Cocktails’, sadly passed away last year. To celebrate his legacy, GREY GOOSE is inviting cocktail enthusiasts from both sides of the pond to raise an Espresso Martini cocktail to the man and join in the parties which will be live-streamed between the bars at 1pm-3pm in New Orleans and 7pm-9pm in London.

At Swift, the statement cocktail bar from the team behind award-winning Nightjar and Oriole, Bradsell’s daughter, Bea, will host the evening with all funds from the sales of the Espresso Martini cocktail going to The Benevolent, the drinks industry charity.

Joe McCanta, GREY GOOSE Global Brand Ambassador, said: “Dick Bradsell was an industry icon, who changed and revived the London cocktail scene; setting a new standard which all ambitious bartenders strive for. This celebration is simply a way for GREY GOOSE to remember the man behind the Espresso Martini cocktail, which has become one of the most iconic cocktails to date.”

Beefeater Launches New Global Marketing Strategy

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Beefeater, the world’s most awarded gin brand, has unveiled a new global marketing strategy to appeal to a new generation of gin drinkers and capture the true essence of London today.

With a long-standing heritage spanning 150 years, Beefeater is from London and is of London, and is still made in the capital today. Under the brand’s new marketing strategy, it will continue to celebrate this legacy, but with a modern twist, capturing the energy and diversity of London city life in the 21st century.

The British gin category has experienced exponential global growth in recent years, with the latest figures showing that exports of British gin grew by 12% in 2016[1]. The strategy will enable Beefeater to continue to tap into this trend, whilst continuing to cement its London roots and distinguishing itself from the rest of the category.

The new direction will be reflected across the brand’s entire marketing programme, both above and below the line – from its advertising campaigns to bottle and merchandise design.

Eric Sampers, Beefeater’s Global Brand Director, comments: “With the global popularity of gin continuing to soar, we want to continue to stand out from the crowd and truly embody the lifestyles and values of our consumers.

“London is the heart and soul of Beefeater and our new marketing strategy takes this to the next level, offering a contemporary twist which we believe will really resonate with the latest generation of gin drinkers. London is one of the greatest cities on earth and we want to bring a little bit of the capital to consumers every time they enjoy our gin – whether that’s here in London, Lisbon or Lima. Our ultimate ambition is to be an icon of London today, and the undisputed number one in premium gin worldwide.”

Four Pillars Welcome Joe Worthington To The Team

Joe Worthingon[1]

One from the desk of Four Pillars gin;

Four Pillars is delighted to welcome Joe Worthington to our gin distilling family as our first Trade Relations Manager – UK and Europe.

Joe will be based in London and joins us from his most recent role as General Manager of the Portobello Road Distillery in Notting Hill.

Joe is well known to us at Four Pillars from his five years in Australia where he was Group Bars Manager for the Applejack Hospitality Group – owners of great Sydney bars including Della Hyde, So-Cal, Bondi Hardware and The Butler.

While at Applejack, Joe was a great supporter of Four Pillars and we became good mates – in fact he helped us run one of our first ever cocktail competitions. When Joe, originally from Leeds, decided to return to the UK in early 2016 we stayed in touch and drank together regularly on our trips to London.

When we decided to appoint our first Trade Relations Manager in the UK we hoped he might be interested and here we are with him in place.

Joe’s remit will be to work on all facets of our business in the UK – training retail and bar staff, working with our UK distributor Love Drinks on commercial arrangements, spreading the love of Australian gin and helping us develop markets inside mainland Europe. Joe will be the face of Four Pillars at consumer and trade events alike and we expect he will become a well-known figure in the UK drinks scene.

Four Pillars burst onto the global gin scene in early 2014 when our Rare Dry Gin collected the first of two Double Gold medals at the World Spirits Competition in San Francisco. We have since gone on to become one of the most awarded craft gins in Australia and maybe even the world.  

Four Pillars has been available in the UK and Europe since 2015. In late 2016 we appointed Love Drinks to be our UK-based distributor. We are also available in Denmark, Sweden and Holland, with limited availability in several other nations. Four Pillars hopes to sell around 2000, 6-packs of gin across Europe in 2017.  All the main Four Pillars variants are available in the UK and Europe including Rare Dry, Navy Strength, Spiced Negroni and Bloody Shiraz Gin.