Final Five Named In The Chairman’s Reserve Mai Tai Campaign

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Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman’s Reserve Mai Tai campaign.

The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

Earning their way to the final on Tuesday 26th September will be last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh.
The respective bars will now be invited down to Magic Roundabout next Tuesday to re-create their Chairman’s Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year!

With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Venue: The Magic Roundabout, Old Street Tube Station, London, EC1Y 1BE
Timings: 7pm – late. Open to general public and trade.

St Lucia Itinerary for the winning venue:

Day 1: Arrival in Saint Lucia
Day 2: Visit of Saint Lucia Distillers, local art makers & the Castries market
Day 3: Training session for local bartenders & Friday night in Gros Islet with the SLD Team
Day 4: Local Chairman’s Reserve Mai Tai Competition judged by European winners and guest shift in the evening at Chairman’s Reserve event
Day 5: Day out on catamaran with local bartenders & SLD team
Day 6: Flights back home

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St-Germain Is Bringing A French Touch To The Oxo Tower Bar’s Terrace

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St-Germain is bringing a splash of joyful decadence to the OXO Tower Bar’s Terrace this September.

In celebration of the thousands of elderflowers harvested to create the unique elderflower liqueur, St-Germain has partnered with Harvey Nichols in a terrace takeover welcoming guests through its doors until Tuesday 31 October.

The takeover will capture the spirit of Les Années Folles with delicious St-Germain cocktails artfully crafted in collaboration with Paulius Patumsis from the OXO Tower Bar team and Camille Ralph Vidal, Global Brand Ambassador. The Terrace will be brought to life with a foliage wall, created by Emily Baylis, floral designer and founder of ‘June in March,’ making the space the perfect spot to enjoy St-Germain cocktails this autumn, surrounded by stunning views of London’s skyline. A St-Germain camera will be on hand to help guests capture the evening, providing each customer with a Polaroid picture to take home.

St-Germain® Elderflower Liqueur is the world’s first French liqueur made from delicate elderflower blossoms, handpicked at the height of their beauty during a maddeningly ephemeral growing season once a year.

For more information, visit https://www.facebook.com/StGermainUK/

St-Germain take over the OXO Tower Bar’s terrace Oxo Tower Restaurant, Bar and Brasserie, Oxo Tower Wharf, Barge House St, South Bank, London SE1 9PH from Friday 1 September – Tuesday 31 October

Our/London Vodka Launches Our/Infusions Range

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Our/Vodka is continuing its mission to shake up the vodka industry with the launch of four DIY Our/Infusion kits.

The kits allow anyone to play bartender and transform their bottle of Our/Vodka into a bespoke serve, by using a botanical infusion bag.

To mark the launch, the kits will feature in an exclusive Our/Infusions window installation at The Conran Shop Marylebone, coinciding with the launch of London Design Festival on 16 September.

London based set designers Isabel + Helen and Hackney resident photographer William Bunce will bring each infusion to life. Delving into the smells and textures of each infusion blend, the sculptures will show what a glass bottle of clear liquid can really look like.

The four Our/Infusions kits have been created using ingredients sourced from all over the world. They include:

Our/Oak Infusion – An oak flavoured botanical blend with a taste of warm toasted oak, sweet vanilla and a hint of smoke. 8-15 hours infusion time.

Our/Juniper Infusion – A juniper flavoured botanical blend. 8-15 hours infusion time.

Our/Citrus Infusion – A citrus flavoured botanical blend with notes of lemon and grapefruit. 10 minutes infusion time.

Our/Tea Infusion – Classic Earl, a refreshing bergamot flavoured tea blend from Paper & Tea with hint of leather and caramel. 10 minutes infusion time.

Kalle Söderquist, co-founder & creative director of Our/Vodka says: “Within the bartender community we’ve seen endless creativity the last couple of years. Everyone adds their own personal touch to their cocktail ingredients.

“Combined with an urban DIY trend when it comes to everything food and drink, we believe that the range of Our/Infusion kits are changing the spirits industry by helping the end consumer to create something entirely new from a bottle of Our/Vodka.”

Our/Vodka has built a family of urban distilleries, and was the first to bring a small vodka bottle with a crown cap to the market. The Our/Infusions range has an RRP of £24 and will be available from October at selected retailers.

GREY GOOSE® Hosts Trans-Atlantic Celebration to Honour Legendary British Bartender, Dick Bradsell

dick bradsellGrey Goose, the world’s best tasting vodka, will pay tribute to the man who many believe invented the Espresso Martini cocktail at Tales of the Cocktail festival by live-streaming events in New Orleans and London simultaneously

GREY GOOSE, the world’s best tasting vodka, will host a trans-Atlantic celebration of the life of legendary bartender, Dick Bradsell, with Swift bar in Soho, London and specially curated pop-up bar, Le Café de Nuit in New Orleans. Taking place on Thursday 20 July during Tales of the Cocktail, the world’s premier cocktail festival, the celebrations will focus on the Espresso Martini cocktail, a now worldwide classic which Bradsell reportedly invented, when a supermodel asked him to make her a cocktail

Dick Bradsell, the man who was nicknamed ‘The King of Cocktails’, sadly passed away last year. To celebrate his legacy, GREY GOOSE is inviting cocktail enthusiasts from both sides of the pond to raise an Espresso Martini cocktail to the man and join in the parties which will be live-streamed between the bars at 1pm-3pm in New Orleans and 7pm-9pm in London.

At Swift, the statement cocktail bar from the team behind award-winning Nightjar and Oriole, Bradsell’s daughter, Bea, will host the evening with all funds from the sales of the Espresso Martini cocktail going to The Benevolent, the drinks industry charity.

Joe McCanta, GREY GOOSE Global Brand Ambassador, said: “Dick Bradsell was an industry icon, who changed and revived the London cocktail scene; setting a new standard which all ambitious bartenders strive for. This celebration is simply a way for GREY GOOSE to remember the man behind the Espresso Martini cocktail, which has become one of the most iconic cocktails to date.”

Beefeater Launches New Global Marketing Strategy

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Beefeater, the world’s most awarded gin brand, has unveiled a new global marketing strategy to appeal to a new generation of gin drinkers and capture the true essence of London today.

With a long-standing heritage spanning 150 years, Beefeater is from London and is of London, and is still made in the capital today. Under the brand’s new marketing strategy, it will continue to celebrate this legacy, but with a modern twist, capturing the energy and diversity of London city life in the 21st century.

The British gin category has experienced exponential global growth in recent years, with the latest figures showing that exports of British gin grew by 12% in 2016[1]. The strategy will enable Beefeater to continue to tap into this trend, whilst continuing to cement its London roots and distinguishing itself from the rest of the category.

The new direction will be reflected across the brand’s entire marketing programme, both above and below the line – from its advertising campaigns to bottle and merchandise design.

Eric Sampers, Beefeater’s Global Brand Director, comments: “With the global popularity of gin continuing to soar, we want to continue to stand out from the crowd and truly embody the lifestyles and values of our consumers.

“London is the heart and soul of Beefeater and our new marketing strategy takes this to the next level, offering a contemporary twist which we believe will really resonate with the latest generation of gin drinkers. London is one of the greatest cities on earth and we want to bring a little bit of the capital to consumers every time they enjoy our gin – whether that’s here in London, Lisbon or Lima. Our ultimate ambition is to be an icon of London today, and the undisputed number one in premium gin worldwide.”

Four Pillars Welcome Joe Worthington To The Team

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One from the desk of Four Pillars gin;

Four Pillars is delighted to welcome Joe Worthington to our gin distilling family as our first Trade Relations Manager – UK and Europe.

Joe will be based in London and joins us from his most recent role as General Manager of the Portobello Road Distillery in Notting Hill.

Joe is well known to us at Four Pillars from his five years in Australia where he was Group Bars Manager for the Applejack Hospitality Group – owners of great Sydney bars including Della Hyde, So-Cal, Bondi Hardware and The Butler.

While at Applejack, Joe was a great supporter of Four Pillars and we became good mates – in fact he helped us run one of our first ever cocktail competitions. When Joe, originally from Leeds, decided to return to the UK in early 2016 we stayed in touch and drank together regularly on our trips to London.

When we decided to appoint our first Trade Relations Manager in the UK we hoped he might be interested and here we are with him in place.

Joe’s remit will be to work on all facets of our business in the UK – training retail and bar staff, working with our UK distributor Love Drinks on commercial arrangements, spreading the love of Australian gin and helping us develop markets inside mainland Europe. Joe will be the face of Four Pillars at consumer and trade events alike and we expect he will become a well-known figure in the UK drinks scene.

Four Pillars burst onto the global gin scene in early 2014 when our Rare Dry Gin collected the first of two Double Gold medals at the World Spirits Competition in San Francisco. We have since gone on to become one of the most awarded craft gins in Australia and maybe even the world.  

Four Pillars has been available in the UK and Europe since 2015. In late 2016 we appointed Love Drinks to be our UK-based distributor. We are also available in Denmark, Sweden and Holland, with limited availability in several other nations. Four Pillars hopes to sell around 2000, 6-packs of gin across Europe in 2017.  All the main Four Pillars variants are available in the UK and Europe including Rare Dry, Navy Strength, Spiced Negroni and Bloody Shiraz Gin.

Sons of Armagnac Launches Across The UK

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Sons of Armagnac is the new awareness campaign spearheaded by UK innovator Emporia Brands and its Armagnac partners Comte de Lauvia and Marquis de Montesquiou. Starting on June 12th and ending on 18th June (Fathers Day), many of the top bars and retailers across the country will be taking part in raising the profile of the Armagnac category with cocktail specials, menus, events, tastings and more.

Specially created Marquis de Montesquiou cocktails can be found across London, including Skylon, German Gymnasium, Looking Glass Cocktail Club and Hush, as well as Cottonopolis based in Manchester’s Northern Quarter, Manhattan in Liverpool, Nitehawks and Bonbar in Newcastle, Vice & Virtue in Leeds and Manhattan 34 in Leicester. Some of the UK’s premier dining arenas are also combining their expertise with Marquis de Montesquiou Armagnac by offering specials within Harborne Kitchen in Birmingham and the aforementioned Vice & Virtue in Leeds.

Comte de Lauvia has been the chosen brand to be highlighted within unique serves from venues such as Merchant House and The Light Lounge in London, to The Edgbaston in Birmingham and Petit Parlour in Liverpool. 155 Bar & Kitchen in London, World Service in Nottingham and Wygston House in Leicester have put together at a food pairing menu for the week to highlight the versatility of the Armagnac category.

Retailers from across the UK are also getting involved, including in-store promotions of Marquis de Montesquiou Armagnac within Riddles Emporium, South Manchester, 23 Wines & Whiskey in Leicester and Fenwick’s in Newcastle. Comte de Lauvia Armagnac will be highlighted across all Harvey Nichols stores, including in-store tastings, in the UK as well as Riddles Emporium.

Specialist online retailers are joining in, with 31 Dover offering £3 off a purchase of Marquis de Montesquiou Armagnac Fine, £4 off the Reserve expression, and £5 off the XO. The Drink Shop are running a week-long offer of 20% off both the Marquis de Montesquiou and Comte de Lauvia expressions, and finally Drinkfinder have put together 20% off the full Marquis de Montesquiou range until Father’s Day.

For more information and for a full list of activity during the Sons of Armagnac week, please visit www.emporiabrands.com/sonsofarmagnac and www.emporiabrands.com/s/Art-Of-Armagnac.pdf

#SonsOfArmagnac

Win Your Chance To Be At The Official Super Bock UK Launch Party

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Join Super Bock for a night of celebration at BEAT London, the iconic private members club just off Oxford Street on Wednesday 24th May, 6-11pm!

In its 50+ years of opening, BEAT has housed some of the great music legends of our time including David Bowie, Jimmy Hendrix and The Sex Pistols ­ and Super Bock is offering you a one off opportunity to experience it.

There will be live music from special guest, Portuguese DJ Moullinex who has performed in venues and festivals across the world and is now bringing his electronic vibes to BEAT London for the first time.

Drinks will be flowing, everyone will be dancing and we’d love for you to come and join the party!

Want to go? I’ve 5 pairs of tickets to give away! Head to my Twitter page and enter! Simple!

Terms and Conditions;

Open to people aged 18+ only and must be residing in the UK. Travel expenses are not covered for, and winning tickets cannot be swapped for monetary value. A single ticket is the prize, no extra tickets available for travelling partners. Competition closes midnight 23rd May 2017.

 

International Gin Show Junipalooza Is Back With A Bang At Tobacco Dock

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Calling all gin lovers! Junipalooza, THE international gin event is back and better than ever at Tobacco Dock for World Gin Day. What’s Junipalooza you ask? Let’s break it down, Juni: an abbreviation of Gin’s signature botanical, juniper, and Palooza: a party, celebration or festival. It is the only gin show where gin fans can meet makers and sample unique gins from all over the world is back for 2017, and it’s better than ever before.

Junipalooza returns to London’s Tobacco Dock on the 10th & 11th June, along with 50 distillers flying in from 14 countries including Australia, Thailand, Sri Lanka and beyond. Now in its fourth year, the fun and inclusive event shines a light on the huge variety of gins in the category, many of which are debuted in the UK at the show.

Unlike other gin events, Junipalooza promises gin stands hosted by the distillers themselves, category-wide masterclasses, music, food, a cocktail bar hosted by the team at Beefeater Gin and of course, hundreds of tasty gins to sample in what promises to be a fun-fuelled experience for 3,000 gin-thirsty fans.

Junipalooza is proud to coincide with World Gin Day on Saturday 10th. With a ticket that includes a FREE sample of gin, there is no better way to celebrate World Gin Day than with distillers from all over the world. New to the show this year is the dedicated masterclass area, a space where ticket holders can sample over 100 gins during one of three sessions held over the weekend.

Sessions run from 11:00-15:00 and 16:00-20:00 on Saturday, and 11:00-16:00 on Sunday. The Gin Kiosk shop will also stock all the exhibiting gins in one convenient spot for ticket holders to purchase. Sessions cost £30 and can be purchased online at junipalooza.com or Eventbrite.

Commenting on the festival, Gin Foundry’s Editor Olivier Ward says: “Junipalooza is a rare opportunity to meet the actual gin-makers, who fly in for the occasion from all over the world just to be there to share their passion. Having them all there in person always creates a very inclusive and fun atmosphere – it’s a true celebration and one that’s a must-do for any gin fan.”

Michel Roux Jr. And The Balvenie Reunite

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Following the success of last year’s series, The Balvenie has launched the second installment of The Craftsmen’s Dinner, which tells the stories of four exceptionally skilled craftspeople through a series of short films, demonstrating that true craft is not about what you make, or where you make it, but how you make it.

This year, the online series, hosted once again by renowned Michelin starred chef, Michel Roux Jr., showcases the dedication to British craftsmanship by a group of specialists, each using traditional techniques to create their artisan products in the most unexpected of places, from a rooftop overlooking The Shard to a council estate in Tottenham.

The series follows urban cheese makers, Wildes Cheese; the family-owned car producer Morgan Motor Company, who embrace new technology whilst preserving tradition; artisan bakery Wooster’s, who restored the old family mill; and Bermondsey Street Bees, who champion food sustainability from a central London rooftop. The stories that emerge highlight the common values between the different craftspeople, Michel Roux Jr. and The Balvenie; who all share an intimate understanding of their trade and a desire to leave a mark through their produce, taking no shortcuts.

The series concludes with the four-course ‘Craftsmen’s Dinner’ at the Langham curated by Michel Roux Jr. with dishes that showcase the exciting collaborations with each of the craftspeople. The delicious independent menu features spit-roast veal loin with sweet breads glazed in Bermondsey Street Bees’ honey, Wildes Cheese’s Roland cheese with Balvenie soaked prunes and Wooster’s sourdough ice cream.

Michel Roux Jr. commented: “It’s been a pleasure to continue this partnership with The Balvenie, setting out once again to discover and learn from an immensely talented group of craftspeople, all united by the passion and dedication for what they do. This year I have been particularly inspired by how these experts go to great lengths, in this modern world, to preserve traditional craft methods, often in unexpected ways and places.”

Asmita Singh, The Balvenie Senior Brand Manager, added: “We are delighted to bring back The Craftsmen’s Dinner after the success of the first series. The Balvenie’s distinctive character as a whisky is created by the experience, skill and ambition of our own craftspeople and it has been a pleasure to work with Michel again to shine a light on individuals who approach their craft in the same way.”

Series Two of The Craftsmen’s Dinner is now live on https://www.youtube.com/TheCraftsmensDinner and features the following episodes:

Michel Roux Jr. meets Morgan Motor Company
Michel Roux Jr. meets Wooster’s Bakery
Michel Roux Jr. meets Bermondsey Street Bees
Michel Roux Jr. meets Wildes Cheese
The Craftsmen’s Dinner at the Langham