Tag Archives: london

GREY GOOSE® Hosts Trans-Atlantic Celebration to Honour Legendary British Bartender, Dick Bradsell

dick bradsellGrey Goose, the world’s best tasting vodka, will pay tribute to the man who many believe invented the Espresso Martini cocktail at Tales of the Cocktail festival by live-streaming events in New Orleans and London simultaneously

GREY GOOSE, the world’s best tasting vodka, will host a trans-Atlantic celebration of the life of legendary bartender, Dick Bradsell, with Swift bar in Soho, London and specially curated pop-up bar, Le Café de Nuit in New Orleans. Taking place on Thursday 20 July during Tales of the Cocktail, the world’s premier cocktail festival, the celebrations will focus on the Espresso Martini cocktail, a now worldwide classic which Bradsell reportedly invented, when a supermodel asked him to make her a cocktail

Dick Bradsell, the man who was nicknamed ‘The King of Cocktails’, sadly passed away last year. To celebrate his legacy, GREY GOOSE is inviting cocktail enthusiasts from both sides of the pond to raise an Espresso Martini cocktail to the man and join in the parties which will be live-streamed between the bars at 1pm-3pm in New Orleans and 7pm-9pm in London.

At Swift, the statement cocktail bar from the team behind award-winning Nightjar and Oriole, Bradsell’s daughter, Bea, will host the evening with all funds from the sales of the Espresso Martini cocktail going to The Benevolent, the drinks industry charity.

Joe McCanta, GREY GOOSE Global Brand Ambassador, said: “Dick Bradsell was an industry icon, who changed and revived the London cocktail scene; setting a new standard which all ambitious bartenders strive for. This celebration is simply a way for GREY GOOSE to remember the man behind the Espresso Martini cocktail, which has become one of the most iconic cocktails to date.”

Beefeater Launches New Global Marketing Strategy

6fe8e268-2765-44c3-8b87-04f8e2879ecc
Beefeater, the world’s most awarded gin brand, has unveiled a new global marketing strategy to appeal to a new generation of gin drinkers and capture the true essence of London today.

With a long-standing heritage spanning 150 years, Beefeater is from London and is of London, and is still made in the capital today. Under the brand’s new marketing strategy, it will continue to celebrate this legacy, but with a modern twist, capturing the energy and diversity of London city life in the 21st century.

The British gin category has experienced exponential global growth in recent years, with the latest figures showing that exports of British gin grew by 12% in 2016[1]. The strategy will enable Beefeater to continue to tap into this trend, whilst continuing to cement its London roots and distinguishing itself from the rest of the category.

The new direction will be reflected across the brand’s entire marketing programme, both above and below the line – from its advertising campaigns to bottle and merchandise design.

Eric Sampers, Beefeater’s Global Brand Director, comments: “With the global popularity of gin continuing to soar, we want to continue to stand out from the crowd and truly embody the lifestyles and values of our consumers.

“London is the heart and soul of Beefeater and our new marketing strategy takes this to the next level, offering a contemporary twist which we believe will really resonate with the latest generation of gin drinkers. London is one of the greatest cities on earth and we want to bring a little bit of the capital to consumers every time they enjoy our gin – whether that’s here in London, Lisbon or Lima. Our ultimate ambition is to be an icon of London today, and the undisputed number one in premium gin worldwide.”

Four Pillars Welcome Joe Worthington To The Team

Joe Worthingon[1]

One from the desk of Four Pillars gin;

Four Pillars is delighted to welcome Joe Worthington to our gin distilling family as our first Trade Relations Manager – UK and Europe.

Joe will be based in London and joins us from his most recent role as General Manager of the Portobello Road Distillery in Notting Hill.

Joe is well known to us at Four Pillars from his five years in Australia where he was Group Bars Manager for the Applejack Hospitality Group – owners of great Sydney bars including Della Hyde, So-Cal, Bondi Hardware and The Butler.

While at Applejack, Joe was a great supporter of Four Pillars and we became good mates – in fact he helped us run one of our first ever cocktail competitions. When Joe, originally from Leeds, decided to return to the UK in early 2016 we stayed in touch and drank together regularly on our trips to London.

When we decided to appoint our first Trade Relations Manager in the UK we hoped he might be interested and here we are with him in place.

Joe’s remit will be to work on all facets of our business in the UK – training retail and bar staff, working with our UK distributor Love Drinks on commercial arrangements, spreading the love of Australian gin and helping us develop markets inside mainland Europe. Joe will be the face of Four Pillars at consumer and trade events alike and we expect he will become a well-known figure in the UK drinks scene.

Four Pillars burst onto the global gin scene in early 2014 when our Rare Dry Gin collected the first of two Double Gold medals at the World Spirits Competition in San Francisco. We have since gone on to become one of the most awarded craft gins in Australia and maybe even the world.  

Four Pillars has been available in the UK and Europe since 2015. In late 2016 we appointed Love Drinks to be our UK-based distributor. We are also available in Denmark, Sweden and Holland, with limited availability in several other nations. Four Pillars hopes to sell around 2000, 6-packs of gin across Europe in 2017.  All the main Four Pillars variants are available in the UK and Europe including Rare Dry, Navy Strength, Spiced Negroni and Bloody Shiraz Gin.

Sons of Armagnac Launches Across The UK

Lauvia

Sons of Armagnac is the new awareness campaign spearheaded by UK innovator Emporia Brands and its Armagnac partners Comte de Lauvia and Marquis de Montesquiou. Starting on June 12th and ending on 18th June (Fathers Day), many of the top bars and retailers across the country will be taking part in raising the profile of the Armagnac category with cocktail specials, menus, events, tastings and more.

Specially created Marquis de Montesquiou cocktails can be found across London, including Skylon, German Gymnasium, Looking Glass Cocktail Club and Hush, as well as Cottonopolis based in Manchester’s Northern Quarter, Manhattan in Liverpool, Nitehawks and Bonbar in Newcastle, Vice & Virtue in Leeds and Manhattan 34 in Leicester. Some of the UK’s premier dining arenas are also combining their expertise with Marquis de Montesquiou Armagnac by offering specials within Harborne Kitchen in Birmingham and the aforementioned Vice & Virtue in Leeds.

Comte de Lauvia has been the chosen brand to be highlighted within unique serves from venues such as Merchant House and The Light Lounge in London, to The Edgbaston in Birmingham and Petit Parlour in Liverpool. 155 Bar & Kitchen in London, World Service in Nottingham and Wygston House in Leicester have put together at a food pairing menu for the week to highlight the versatility of the Armagnac category.

Retailers from across the UK are also getting involved, including in-store promotions of Marquis de Montesquiou Armagnac within Riddles Emporium, South Manchester, 23 Wines & Whiskey in Leicester and Fenwick’s in Newcastle. Comte de Lauvia Armagnac will be highlighted across all Harvey Nichols stores, including in-store tastings, in the UK as well as Riddles Emporium.

Specialist online retailers are joining in, with 31 Dover offering £3 off a purchase of Marquis de Montesquiou Armagnac Fine, £4 off the Reserve expression, and £5 off the XO. The Drink Shop are running a week-long offer of 20% off both the Marquis de Montesquiou and Comte de Lauvia expressions, and finally Drinkfinder have put together 20% off the full Marquis de Montesquiou range until Father’s Day.

For more information and for a full list of activity during the Sons of Armagnac week, please visit www.emporiabrands.com/sonsofarmagnac and www.emporiabrands.com/s/Art-Of-Armagnac.pdf

#SonsOfArmagnac

Win Your Chance To Be At The Official Super Bock UK Launch Party

Original-right-product-bg

Join Super Bock for a night of celebration at BEAT London, the iconic private members club just off Oxford Street on Wednesday 24th May, 6-11pm!

In its 50+ years of opening, BEAT has housed some of the great music legends of our time including David Bowie, Jimmy Hendrix and The Sex Pistols ­ and Super Bock is offering you a one off opportunity to experience it.

There will be live music from special guest, Portuguese DJ Moullinex who has performed in venues and festivals across the world and is now bringing his electronic vibes to BEAT London for the first time.

Drinks will be flowing, everyone will be dancing and we’d love for you to come and join the party!

Want to go? I’ve 5 pairs of tickets to give away! Head to my Twitter page and enter! Simple!

Terms and Conditions;

Open to people aged 18+ only and must be residing in the UK. Travel expenses are not covered for, and winning tickets cannot be swapped for monetary value. A single ticket is the prize, no extra tickets available for travelling partners. Competition closes midnight 23rd May 2017.

 

International Gin Show Junipalooza Is Back With A Bang At Tobacco Dock

Screen Shot 2017-03-29 at 16.11.17

Calling all gin lovers! Junipalooza, THE international gin event is back and better than ever at Tobacco Dock for World Gin Day. What’s Junipalooza you ask? Let’s break it down, Juni: an abbreviation of Gin’s signature botanical, juniper, and Palooza: a party, celebration or festival. It is the only gin show where gin fans can meet makers and sample unique gins from all over the world is back for 2017, and it’s better than ever before.

Junipalooza returns to London’s Tobacco Dock on the 10th & 11th June, along with 50 distillers flying in from 14 countries including Australia, Thailand, Sri Lanka and beyond. Now in its fourth year, the fun and inclusive event shines a light on the huge variety of gins in the category, many of which are debuted in the UK at the show.

Unlike other gin events, Junipalooza promises gin stands hosted by the distillers themselves, category-wide masterclasses, music, food, a cocktail bar hosted by the team at Beefeater Gin and of course, hundreds of tasty gins to sample in what promises to be a fun-fuelled experience for 3,000 gin-thirsty fans.

Junipalooza is proud to coincide with World Gin Day on Saturday 10th. With a ticket that includes a FREE sample of gin, there is no better way to celebrate World Gin Day than with distillers from all over the world. New to the show this year is the dedicated masterclass area, a space where ticket holders can sample over 100 gins during one of three sessions held over the weekend.

Sessions run from 11:00-15:00 and 16:00-20:00 on Saturday, and 11:00-16:00 on Sunday. The Gin Kiosk shop will also stock all the exhibiting gins in one convenient spot for ticket holders to purchase. Sessions cost £30 and can be purchased online at junipalooza.com or Eventbrite.

Commenting on the festival, Gin Foundry’s Editor Olivier Ward says: “Junipalooza is a rare opportunity to meet the actual gin-makers, who fly in for the occasion from all over the world just to be there to share their passion. Having them all there in person always creates a very inclusive and fun atmosphere – it’s a true celebration and one that’s a must-do for any gin fan.”

Michel Roux Jr. And The Balvenie Reunite

image002

Following the success of last year’s series, The Balvenie has launched the second installment of The Craftsmen’s Dinner, which tells the stories of four exceptionally skilled craftspeople through a series of short films, demonstrating that true craft is not about what you make, or where you make it, but how you make it.

This year, the online series, hosted once again by renowned Michelin starred chef, Michel Roux Jr., showcases the dedication to British craftsmanship by a group of specialists, each using traditional techniques to create their artisan products in the most unexpected of places, from a rooftop overlooking The Shard to a council estate in Tottenham.

The series follows urban cheese makers, Wildes Cheese; the family-owned car producer Morgan Motor Company, who embrace new technology whilst preserving tradition; artisan bakery Wooster’s, who restored the old family mill; and Bermondsey Street Bees, who champion food sustainability from a central London rooftop. The stories that emerge highlight the common values between the different craftspeople, Michel Roux Jr. and The Balvenie; who all share an intimate understanding of their trade and a desire to leave a mark through their produce, taking no shortcuts.

The series concludes with the four-course ‘Craftsmen’s Dinner’ at the Langham curated by Michel Roux Jr. with dishes that showcase the exciting collaborations with each of the craftspeople. The delicious independent menu features spit-roast veal loin with sweet breads glazed in Bermondsey Street Bees’ honey, Wildes Cheese’s Roland cheese with Balvenie soaked prunes and Wooster’s sourdough ice cream.

Michel Roux Jr. commented: “It’s been a pleasure to continue this partnership with The Balvenie, setting out once again to discover and learn from an immensely talented group of craftspeople, all united by the passion and dedication for what they do. This year I have been particularly inspired by how these experts go to great lengths, in this modern world, to preserve traditional craft methods, often in unexpected ways and places.”

Asmita Singh, The Balvenie Senior Brand Manager, added: “We are delighted to bring back The Craftsmen’s Dinner after the success of the first series. The Balvenie’s distinctive character as a whisky is created by the experience, skill and ambition of our own craftspeople and it has been a pleasure to work with Michel again to shine a light on individuals who approach their craft in the same way.”

Series Two of The Craftsmen’s Dinner is now live on https://www.youtube.com/TheCraftsmensDinner and features the following episodes:

Michel Roux Jr. meets Morgan Motor Company
Michel Roux Jr. meets Wooster’s Bakery
Michel Roux Jr. meets Bermondsey Street Bees
Michel Roux Jr. meets Wildes Cheese
The Craftsmen’s Dinner at the Langham

The UK’s Biggest Celebration of Wine Returns

aa5ef0675e2d10af94c542be9178e998
This summer the capital will be awash with wine-filled delights once again as London Wine Week returns for its fourth year from the 5th – 11th June. Organised by DrinkUp.London – the award-winning team also behind London Cocktail Week and London Beer Week – they’ll be bringing Londoners a week-long adventure exploring and celebrating the city’s diverse and exciting wine scene.

From red, rosé and white to natural, orange and sparkling, there will be wines for all preferences and events for all levels of wine knowledge from enthusiastic beginners to connoisseurs. A full programme of wine tastings, masterclasses, dinners, brunches, pop-ups and parties will take place over the seven days. The grand finale of the week will be DrinkUp: The Wine Edit, a special festival curated by London Wine Week Director Emma Murphy.

For just £10 festival-goers can purchase a week-long Festival Pass that allows them to partake in the Wine Tours with unlimited £5 wine flights at more than 100 partnering wine bars throughout the week. Festival Passes can be purchased online now at DrinkUp.London and then collected at the Devonshire Square Hub during the week itself, where they will also be on sale.

Details of confirmed London Wine Week highlights are below, with a full programme of individual, one-off events to be announced early May.

Follow @DrinkUpLDN and visit http://www.drinkup.london/wineweek to stay up to date.

#LWW17 #GetIntoGrapes

 

THE WINE TOURS – £5 WINE FLIGHTS | ALL WEEK A City-Wide Wine Tasting
Turning the capital into a city-wide wine tasting, London Wine Week will partner with over 100 bars and venues to offer £5 Wine Flights or ‘Sip & Snack’ specials to Festival Pass holders.
The Wine Flights will feature three wines, all complementing each other to showcase a certain grape, region or producer, as chosen by the venues’ expert sommeliers, whilst the ‘Sip & Snack’ option will demonstrate a food pairing created by the venue – with options ranging from traditional cheese and wine matches through to quirkier food offerings. Top wine venues will be working with varieties and vintages from across the world, making it the best way to discover what London’s wine scene has to offer without breaking the bank. A digital guide will make it easy to pull together selfguided tours, turning a usual evening with friends into a veritable wine-filled treasure trail.
The Details
£5 wine flights are available at participating venues to Festival Pass holders Festival Passes cost £10 per person and are available online at http://www.drinkup.london/wineweek Festival Passes should be collected from the LWW Devonshire Square Hub once the week begins

DEVONSHIRE SQUARE LONDON WINE WEEK HUB | MONDAY 5TH – FRIDAY 9TH JUNE An Oasis of Alfresco Pop-Ups
The heart of the city will once again play host to the LWW Hub as numerous alfresco pop-up wine bars descend on Devonshire Square. At the centre of the action, festival goers will be able to collect and buy their Festival Passes whilst enjoying £5 wine offerings throughout, making it the perfect after-work retreat or place to kick off an evening exploring the city’s wine scene.
Starting things off with some essential fizz, headline partner and global producer of sparkling wine, Freixenet will be present with its vintage wine van, exclusively serving up a brand new, premium fizz alongside its other delicious sparkling wines. Providing some Latin American spirit with its colourful pop-up, Wines of Argentina will be pouring some of the region’s best wines, whilst Wines of Portugal and Vins de Provence will be keeping the holiday vibe alive with their Mediterranean wine flights.
The Details
Address: 6 Devonshire Square, London, EC2M 4YE (closest tube station: Liverpool Street) Timings: Mon 5th – Fri 9th 5-10pm Festival Passes cost £10 per person and are available to buy online at http://www.drinkup.london/wineweek
Festival passes should be collected from Devonshire Square, where festival goers can kick start their LWW with £5 wine offers across the Hub

DRINKUP: THE WINE EDIT | THURSDAY 8TH – SATURDAY 10TH JUNE Where a Mediterranean Vineyard Meets East London
Taking place at iconic East London venue Oval Space in Bethnal Green, DrinkUp: The Wine Edit is a special ‘festival within a festival’ curated by London Wine Week Director Emma Murphy. Transforming the warehouse space into a beautiful Mediterranean vineyard, guests will be able to experience the atmosphere and wines of different regions as they weave their way through the numerous bars.
Transporting visitors to sun-drenched climes, Loire Valley Wines will be present with its list of light, refreshing and delicate wines for which the region is known, including the sparkling wine Crémant, tipped to be the thinking drinker’s Prosecco this summer. For something a little bolder there will be the Spanish region of Ribera Del Duero, regarded by some as the rival to Rioja, it is known for its big bodied reds. Tapping into the recent trend for sherry drinking, Jerez will be demonstrating the wide variety of sherry styles available, whilst Port will be serving up something sweet alongside its offering with traditional Portuguese Nata Tarts.
On the ‘Rogue Terrace’, a special vermouth terrace created by Regal Rogue, sundowner aperitifs and end of evening digestifs will be served up alongside food by The Modern Pantry. On the Saturday a special paired brunch will take place ahead of The Wine Edit’s day session.
DrinkUp: The Wine Edit is the perfect place for wine adventurers to round off a week of celebrating what the city’s wine scene has to offer.
The Details
Tickets: £15 per person, available from to buy now from http://www.drinkup.london/wineweek Timings: Thu – Fri 6pm – 11pm, Sat 12pm – 5pm & 6pm – 11pm Address: Oval Space, 29-32 The Oval, London, E2 9DT (closest tube is Bethnal Green)

Bon Vivant Tonic Syrup Launches In London And Barcelona

bon-vivant-350x350
American Beverage Marketers, leading specialists in the cocktail ingredient category, have worked with drinks industry expert Giuseppe Gallo to create Bon Vivant Tonic Syrup. Launching to the on-trade from mid-April, and with listings in high profile accounts, the tonic syrup allows bartenders to experiment with the fundamental flavour profile of tonic water. Under development for almost two years, and inspired by the original formula of the Dutch West India Company, Bon Vivant Tonic Syrup can be used as a base for homemade tonic waters or added to cocktails to create an elegant bitterness.

Capitalising on the worldwide trend for the Gin & Tonic, Bon Vivant Tonic Syrup has been developed in response to demand from bartenders for a cocktail ingredient that allows them to consistently make their own tonic water. After researching original tonic recipes dating back to the 1600s, Bon Vivant is made using natural quinine from cinchona bark of the highest quality, sourced from the Congo, and lemons from California and Argentina. The citrus oils provide a refreshing, crisp flavour, whilst the quinine rounds off the syrup with a bitter finish at the end. Transparent in colour with a light golden hue, it is less sweet than pre-made tonic waters, and the natural flavourings allow the flavour profile of the gin or spirit it is paired with to shine through.

Giuseppe Gallo comments, “We are very excited to be launching Bon Vivant Tonic Syrup to the on-trade, especially at a time when we have seen a trend for lower-ABV cocktails gain traction, as well as a more considered approach to alcohol-free offerings. Customers’ palates are also becoming more sophisticated with a return to classic cocktails such as the negroni and bitter aperitivo style drinks, and the gin boom doesn’t show any signs of slowing. We have designed Bon Vivant Tonic Syrup in the hope that bartenders will be able to offer a more unique, authentic tonic water option, as well as opening up new flavour profile opportunities in mixed drinks.”

In a Gin & Tonic, Bon Vivant Tonic Syrup works particularly well with London Dry gins that have a strong juniper note, however the amount can be adjusted to accommodate different botanical profiles across the gin category. It also works well with different spirits and liqueurs, with recommended serves including Amaro & Tonic, Vermouth & Tonic and Italicus & Tonic. As a cocktail ingredient it can be used in sour classics such as an Aviation or White Lady instead of sugar, and there is the opportunity for bartenders to experiment with their own infusions and serves.

On the launch, leading bartender and UKBG president Luca Cordiglieri comments, “Bon Vivant Tonic Syrup is a great addition to the market with its floral and herbal flavour, and a sweetness that is not overpowering. I find it’s great for making your own Gin and Tonic, or as a cocktail ingredient.” Noting its usefulness as a cocktail ingredient, Simone Caporale also comments, “Whereas before you might have had to use lots of different elements to create a drink, the use of Bon Vivant Tonic Syrup creates an interesting complexity using just one ingredient, opening up avenues of creativity for bartenders to explore.”

#bonvivanttonicsyrup

Bulleit Frontier Whiskey At London Beer Week 2017

Bulleit - Bacchus-19

This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16