Double Dutch Opens ‘Speakeasy’ Pop Up Bar

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Double Dutch has created a ‘speakeasy’ bar, tucked away behind a craft-gin shop, in Westfield Stratford City. Heroing the brand’s extensive range of premium mixers, showcased in a selection of delicious mocktails and cocktails, the secret bar offers shoppers a chance to escape the busy shopping crowds and try something different this January.

As leaders in the premium mixers scene and millennials themselves, Double Dutch is at the forefront of current Gen-Z trends, which see a third of under 25’s now embracing non-alcoholic drinks. With this in mind, Double Dutch has collaborated with top bartenders Chris Dennis and Jo St Clair-Ford – formerly of Disrepute, Callooh Callay & Zettertownhouse – to create a bespoke menu of mocktails & cocktails. The drinks are infused with superfoods such as turmeric & ginger, as well as the botanical flavours of lavender, coriander and earl grey, guests can sip away completely guilt-free.

Known for their unique flavoured mixers such as Cucumber and Watermelon, Pomegranate and Basil, and Cranberry Tonic Water, Double Dutch has used flavour profiling within the premium mixers scene since 2015, regularly launching limited edition soft drinks. Making a return at the pop-up bar is Double Dutch Spices & Oakwood, a delicious blend of cinnamon, cloves, star anise and nutmeg, balanced by sweet vanilla notes, for perfect for those who prefer something a little more warming during the colder months.

On entering the craft gin shop, guests must find the secret black door and reveal the password to experience it all, ‘Show me the Hi-vag-ide A-vag-wa-vag-ay’ – ‘hideaway’ in Double Dutch.

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During the day, the main shop area at the front will be open to the public, with Chris Dennis and Jo St Clair-Ford, on hand to help guests explore the different flavour profiles of each of the gins available and partner them with their chosen Double Dutch mixer.

“We are very excited to welcome the Double Dutch pop-up shop to Westfield Stratford City,” says Paul Buttigieg, Commercial Director Europe, Unibail-Rodamco-Westfield. “The next few months are a very busy time for us; it’s great to have a secret bar for everyone to relax in and unwind.”

Open from the 8th December to February 2019, Double Dutch will also be holding a host of events in the speakeasy bar, including ‘Drinks at Home Masterclasses’. From Tom Collins to Martinis, attendees will be taught everything they need to know about making cocktails at home, by an award winning bartender. More details will be found on the Double Dutch website. http://www.doubledutchdrinks.com

Westfield Stratford City, ground floor
Open Now

Double Dutch shop opening times:
10am – 10pm (Monday – Saturday)
10am – 6pm (Sunday)

Speakeasy bar opening times:
5pm – 10pm (Monday – Friday)
12pm – 10pm (Saturday)
12pm – 6pm (Sunday)

doubledutchdrinks.com

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Sager + Wilde And East London Liquor Company Teams Join Forces To Launch Independent Spirits Brand

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Three of London’s leading drinks innovators, Michael Sager and Marcis Dzelzainis (Sager + Wilde) and Alex Wolpert (East London Liquor Company), have joined forces to launch independent spirits brand, El Destilado. Exploring the spirits of Latin America, the first El Destilado collection launches in November 2018 with a lineup of thirteen agave and sugar cane distillates from Mexico.

El Destilado was born out of the team’s time spent travelling in Latin America and a shared desire to curate a collection of spirits that express the terroir of the unique places and producers they encountered. Working directly with small, independent producers, El Destilado presents a diverse range of spirits that express the distinctive space, history, time and environment in which they are created. Produced on a small scale, with batches ranging from 70 to 420 bottles, El Destilado’s range captures the ephemeral and unique nature of each spirit, offering an ever-evolving collection of limited edition distillates.

Design is central to El Destilado’s producer-led approach, with a focus on creating a clean, transparent vessel that brings provenance, people, places and processes to the fore. Created by El Destilado’s Creative Director, Charlie McKay, the design avoids stereotypical cultural iconography, presenting a minimal aesthetic that distinguishes it in the market, making each bottle a sought-after and striking addition to the bar.

The first collection features eleven agave and two sugar cane distillates from Mexico. The agave distillates all come from mezcaleros working outside the confines of Mexico’s Mezcal Regulatory Council, using ancestral techniques to create non-D.O. spirits that are pure expressions of ancient, artisanal methods. This inaugural El Destilado collection will be priced between £35 and £120 per 500ml bottle, dependent on the spirit. The first collection is available now through Speciality Drinks and will be listed on The Whisky Exchange from December 2018. The collection includes:

Agave Distillates
(Non-D.O. mezcal)

Sierra Negra (A. Americana)
Mezcalero: Alberto Martinez | Santa Catarina Albarradas, Oaxaca | 70 bottles
Tobaziche (A. Karwinski)
Mezcalero: Pedro Pascual Hernandez Arrellanes | Santa Catarina Minas, Oaxaca | 100 bottles
Barril – Espadin (73% Barril – 27% Espadin)
Mezcalero: Rene Parada Barriga | Zimatlan de Alvarez, Oaxaca |100 bottles
Pechuga de Ameyaltepec (Azul, Papalote Y Pizorra)
Mezcalero: Delfino Tobon | San Pablo Ameyaltepec | 100 bottles
Papalome (A. Angustifolia)
Mezcalero: Amando Alvarez | Santa Maria Ixcatlan, Oaxaca | 102 bottles
Espadilla (A. Angustifolia)
Mezcalero: Luis Sandoval Dolores | San Juan Bautista Jayacatlán, Oaxaca | 110 bottles
Madrecuixe (Madrecuixe)
Mezcalero: Atenogenes Garcia | San Isidro, Oaxaca | 180 bottles
Pichomel (A. Marmorata)
Mezcalero: Atelo Ramirez | Reyes Metzontla, Puebla | 200 bottles
Tobala (A. Potatorum)
Mezcalero: Berta Vasquez | San Baltazar, Oaxaca | 300 bottles
Bicuixe – Madrecuixe (Bicuixe Madrecuixe)
Mezcalero: Atenogenes Garcia | San Isidro, Oaxaca | 400 bottles
Pechuga de Mole Poblano (Espadilla, A. Angustifolia)
Mezcalero: Marcelo Luna | Zoyatla, Puebla | 420 bottles

 

Sugar Cane Distillates
(Aguardiente)

Aguardiente de Panela (Saccharum Officinarum)
Maestro: Delfino Cruz | San Pablo Ameyaltepec, Puebla | 160 bottles
Aguardiente de Cana (Saccharum Officinarum)
Maestro: Edgar Gonzalez | San Cristobal Lachirioag, Oaxaca | 400 bottles

National Calvados Week Returns This October

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National Calvados Week returns for the sixth time this October as UK bars and restaurants celebrate Calvados Père Magloire and Normandy’s world-renowned apple-based spirit. National Calvados Week runs from Monday 15th October until Sunday 21st October, marking the harvesting of the delicious apples for the production of Calvados.

During National Calvados Week over 100 bars, shops, supermarkets and independent retailers will have specially curated cocktail menus, Père Magloire range tastings, food pairing, and cooking with Calvados, and will be offering the classic serve of Père Magloire and tonic. To reward all pubs, bars and restaurants who participate within National Calvados Week, Emporia Brands, the UK distributor and creator of National Calvados Week, ask that Père Magloire and tonic be promoted to customers, with a complimentary case of tonic to support them.

Creativity is key too, with plenty of inspired serves needed to show off the Normandy spirit through a week-long promotional menu.

> Retailers can sign up by participating in the ‘National Calvados Week Best Retail Display’. By uploading their display to the campaign’s social media pages on Twitter or Facebook, the best display wins the retailer a bottle of the exclusive Père Magloire Memoire for their efforts.

> A bottle of Père Magloire Memoire is also on offer for the ‘NCW Most Creative Cocktail’ which is to be run on their venues’ cocktail menu throughout the week. An image of their creation is to be uploaded to the campaign’s social media pages of Twitter or Facebook where the winner will be announced at the end of the promotional week.

For more information visit http://www.emporiabrands.com/national-calvados-week

Activities already agreed include:

LONDON

> Calvados and Cigar matching at Soho Whisky Club, with Hunters and Frankau

> Special calvados drinks menus at Cocktail Trading Company, The Vault at Milroys, Frenchies, Merchant House, South Place Hotel, Trading House, Café Pacifico and others.

> In store tastings at Gerry’s and Hedonism

AROUND ENGLAND

> Special Calvados drinks menus at Milk (Reading), Wash House (Manchester), Petit Café (Liverpool), Jakes’s Bar (Leeds), Circle Lounge (Halifax), 33 Cank Street (Leicester), Wilderness (Birmingham), Boiler Maker (Nottingham), Jazz Café (Lincoln).

SCOTLAND

Tasting at Blue Blazer, Edinburgh

> Meet the Maker event at Harry’s Bar

> Calvados Cup and Voodoo Rooms

> Special Calvados drinks menus in Edinburgh at Red Teapot bars, Bullard and Worth, Nightcap, La Petite Mort, Panda & Sons, Hoot the Redeemer, Blue Blazer, Nauticus, Miss Woos and others.

> Pop up menus in Edinburgh at Harry’s Bar and Kin.

> Special Calvados drinks menus in Glasgow at Five March, The Parlour and others.

> Pop up menus in Glasgow at Atlantic, Kelvingrove Café, Porter & Rye AND Finnieston.

March For Margarita!

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Following the success of Margarita Rumble, a cocktail competition that saw London’s top bars compete for the title of best Margarita, August brings another tequila-infused event to London. Jose Cuervo®, the world’s oldest and most awarded family of tequilas and pioneer of the original margarita, brings the Margarita March, a journey exploring the heritage, craft and creation of tequila and its most famed cocktail creation to eight of London’s leading bars.

With a massive growing consumer appetite for tequila and cocktails across the UK, the Margarita March is designed to celebrate one of nations favourite cocktails and premiere eight Cuervo Margaritas curated by London’s iconic bars.

Taking place on Saturday 18th August from 4pm-10pm, guests will march through the streets of London, enjoying Cuervo Margaritas along the way, all made with Jose Cuervo Tradicional 100% blue agave tequila. The tequila that founded the tequila category, Jose Cuervo Tradicional celebrates a family tradition started more than 200 years ago. 100% estate-grown, blue agave plants are slow cooked in clay ovens and then double distilled in small, artisanal stills yielding an irresistibly refined tequila of perfect clarity and crisp flavour, making it the perfect partner for the best tasting margaritas.

Guests will enjoy a margarita masterclass and tequila tasting on arrival, at WM Barker & CO. Led by Jose Cuervo’s tequila expert, they will be taken on a tequila journey from the agave fields of Mexico to the Jose Cuervo distillery (the oldest in Latin America), to learn all there is to know about the drink that’s gaining massive popularity across the UK, before a tasting led by Jose Cuervo’s tequila expert.

To celebrate, Jose Cuervo is offering TWO fans the chance to attend Margarita March for free. Check out Jose Cuervo on Facebook @JoseCuervo.UK for more information.

For tickets, visit http://www.londonmargaritamarch.com priced at £25.

For more information, please visit http://www.cuervo.com or follow @JoseCuervoUK on Instagram

You can also get in touch on josecuervo@cowpr.com or 020 7234 9150

CUERVO NETTLE MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
25ml Lemon Juice
15ml Nettle Cordial
10ml Sugar Syrup
2.5ml Isle of Skye Sea Salt Solution (5g Salt 50g Water)

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CUERVO PASSIONFRUIT MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
15ml Passion Fruit Puree (Funkin Puree) OR 1 Whole
Passion Fruit
25ml Fresh Lime Juice
15ml Agave Syrup

Lagunitas Beer Circus Comes To The UK

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California based Lagunitas Brewing Co is bringing its magical selection of brews paired with a whirling frenzy of freaktacular entertainment to the UK for the first time… That’s right – we’re talking about the legendary Lagunitas Beer Circus!

The Lagunitas Beer Circus is the ultimate celebration of beer and the freedom to just be whoever you want! A place to suspend reality, embrace being alive and be part of a community without worrying about what anyone else thinks.

Lagunitas’ menu is simple… Plenty of beer. Check! Mind blowing acts, from marching bands, to freak shows and even bearded ladies. Check! It sounds appetising to us, so if it’s your cup of tea too, then your dream pop-up is set to arrive in London, fresh from an extensive US tour of Petaluma, Seattle, Chicago, on Saturday 18th August.

If you’re still sat on the fence, but sort of intrigued by Lagunitas’ philosophy of ‘see things you can’t un-see’, then maybe the range of new beers, bizarre burlesque performers and line-up of the strangest and quirkiest bands ever might twist your arm – you can’t miss this one.

We can’t imagine anyone who wouldn’t commit to a few hours of washing down a couple of beers while letting go of their inhibitions and living out their childhood dream of joining the circus. But if you do know anyone like that, you should tell ‘em that Lagunitas is dedicated to providing grants for non-for-profit community projects, supporting projects across music education, arts and animal welfare, so the IPA will be donating ALL THE profits to Wild At Heart Foundation…

Meaning that while you’re drinking, you’re helping to rehome dogs around the world. It doesn’t get much better than that!

When:
Saturday 18th August
Afternoon Session 12.30 – 17.00 or evening Session 18.30 – 23.00

Where:
Flat Iron Square (53a, Southwark Street, London, SE1 1RU

Tickets available:
Tickets for a session are available for £15. This includes one welcome beer and one beer token. To purchase a ticket for a session, please visit this site: https://www.eventbrite.com/e/the-lagunitas-beer-circus-london-tickets-45528660449

Kraken Rum Unleashes The Beast In The East

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The Kraken® Black Spiced Rum is wrapping its tentacles around London’s East End for its latest Kraken Crawl. Capturing the spirit of the East, The Kraken has clouded the region with its iconic, dark spirit and a twist on four classic cocktails.

The cocktails have been crafted to perfectly pair with the area’s most famous hangouts, so followers of the sea creature can enjoy the darker side of life as they crawl through its streets and taste London like never before.

For one night only, rum fans can indulge their taste buds with East London inspired cocktails and be hit with trending taste notes ranging from turmeric through to black tea and cockney influenced ‘apple and pears’ cider.

Starting and finishing in E1, the Kraken Crawl will celebrate the unveiling of The Kraken Mural on Great Eastern Bear. From 16th July to 12th August, prepare to be awestruck by a giant piece of photorealistic artwork. This unique piece will incorporate 3D elements to bring the mystical beast to life and is set to turn a few heads. Providing a perfect Insta-backdrop for East Londoners and passers-by, those tagging themselves with the beast will also be in with a chance of winning a range of amazing prizes, from diving courses to mural masterclasses, as well as free cocktails to redeem at the below participating Kraken Crawl bars.

The limited-edition cocktails that have been paired specially with local Shoreditch bars include:

The Brick Lane – The Cocktail Trading Company, E1 6GQ

Pay homage to the home of British curry, The Brick Lane blends dark rum with a range of Indian spices including terrifyingly trendy turmeric, cinnamon and cardamom.

The Great Eastern Street – Road Trip and Workshop, EC1V 9EY

Another hot cocktail trend to tickle your fancy taking cold black tea from the East and swirling it around in a hurricane glass with orange liqueur, lemon juice and rum.

The Perfect Storm – Old Blue Last, EC2A 3ES

A classic for a classic. Head to the iconic Old Blue Last for the Kraken fan favourite consisting of rum, ginger ale and a wedge of lime.

The Poison Apple & Pears – Apples & Pears, E1 6TD

It doesn’t get much more East End than Cockney rhyming slang. Mixing pears with apple cider, fiery ginger, lemon and rum – catch this at Apple & Pears, where else?

Shoreditch dwellers can view the Kraken Mural being created live by the capital’s hottest artists at Great Eastern Bear. The mural will be painted from 16th July through to 19th July with the finished artwork on display until 12th August.
For more information on joining The Kraken Crawl, please visit: https://www.theleagueofdarkness.co.uk/home

London Mezcal Week Returns To Celebrate The Spirit And Mexican Culture

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In honour of the agave spirit mezcal, the second annual London Mezcal Week will give the capital a very Mexican flavour between 10th – 16th September 2018. Celebrating many lesser-known, traditionally made mezcal brands, the week-long mezcal fiesta will take the form of a series of events across London, including tastings, dinners, talks and parties, plus a host of bars serving special mezcal cocktails. There will also be several pop-up mezcalerias appearing throughout the week to give you a taste of Mexico, whether you’re new to the spirit or a mezcal aficionado. ¡Salud!

Mezcal is the lesser-known cousin of tequila and is made in Mexico from the agave plant, the heart (or piña) of which is roasted underground before being distilled. This roasting process provides a unique, striking flavour with the fresh, vegetal nature of an agave spirit but with more depth. It’s this complexity that has led to its rise in popularity amongst the bartending community and leading cocktail bars.

London Mezcal Week, which is organized by two of London’s most dedicated mezcal enthusiasts, Thea Cumming and Melanie Symonds, aims to celebrate the mezcal category and bring it to a wider audience. The week-long programme of events will showcase the diverse and numerous ways it can be enjoyed – whether on its own, in cocktails or with food. Working solely with traditional mezcal producers – some of which date back generations within the same family – the week will see many of the brands flying to the UK for the first time. In order to support the community that produces mezcal, London Mezcal Week will also be working with the charity Rebuild Oaxaca, an organization that focuses on improving the quality of life of Mexico’s poorest families by rebuilding communities through construction projects.

EVENT HIGHLIGHTS

The headline event of the week will be the Mezcal Festival, which will take place from Friday 14th – Saturday 15th September. Providing a full-scale agave takeover in London Bridge, festival-goers will be able to sip on some extra-special cocktails by Ojo Rojo at an al fresco bar, whilst Mexico’s trending chef Santiago Lastra will be taking care of the food offering. From 7pm on the Friday and Saturday night DJs will be providing the soundtrack and transitioning the atmosphere from day-time drinking to evening fiesta. Within the Mezcal Festival will be the Tasting Room with one of the UK’s largest selections of mezcals to date, and some producers which have never been available in the UK before. For £25 per person, festival-goers can book a 2-hour session in the Tasting Room for a unique opportunity to sample the range on offer and meet the makers.

44 Southwark Street, London, SE1 9HW
Friday 14th – Saturday 15th September, Midday – Midnight: free entry to the Mezcal Festival, £25pp to access the Tasting Room (a 2 hour session can then be booked from 1-3pm, 3-5pm, 5-7pm both days)
Tickets available from http://www.londonmezcalweek.com

Those who are after a more foodie experience will be able to attend a one-off dinner with renowned Mexican chef Santiago Lastra on Tuesday 11th September at 44 Southwark Street. Working with local producers in the UK to create Mexican-style food, guests can enjoy a four course feast paired with mezcal cocktails. With a background working at renowned venues including NOMA Mexico with René Redzepi, texture, colour and soul are at the heart of Santiago’s cooking.

44 Southwark Street, London, SE1 9HW
Tuesday 11th September, 7pm-late
£37pp, option to have mezcal pairing throughout or order drinks as you go
Tickets available from http://www.londonmezcalweek.com

Rounding off the week will be the London Mezcal Week Closing Party, sponsored by skillfully crafted mixers London Essence Co, on Sunday 16th September – complete with Micheladas and Margaritas to work off the Sunday hangover.

44 Southwark Street, London, SE1 9HW
Sunday 16th September, 1pm – Midnight
Free entry

There will be London Mezcal Week maps available throughout the week, detailing the additional events, parties, tastings and dinners, as well as a range of bars serving special mezcal cocktails for one week only. Renowned mezcal forward venues taking part include Temper Soho, Café Pacifico, and Sin Gusano whilst some of London’s best-loved Mexican eateries Santo Remedio, Breddos Tacos and Bodega Negra will be
hosting events. Leading cocktail bars Callooh Callay, Super Lyan and Cocktail Trading Co. are also amongst those flying the mezcal flag.

For a full schedule of events and venues taking part visit http://www.londonmezcalweek.com

Fernet-Branca Challenges Bar Trade’s Bravest At The Barback Games

Photos by © Menbar Photos

Britain’s bravest and boldest bar workers will be put through their paces when the Fernet-Branca Barback Games come to London this September, with a trip to San Francisco up for grabs for the winner.

The games will test the skills and endurance of competitors with a series of physical challenges, as well as their knowledge and passion for classic Italian digestif Fernet-Branca.

Originally held in San Francisco in 2007, the Barback Games are now one of the biggest touring bar industry events. With the games being held in the UK for the first time this year, Fernet-Branca and UK distributor Hi-Spirits are offering the winner a trip to San Francisco as their prize.

Bars can enter a team made up of one competitor and one coach, with anyone who works in a pub, bar, restaurant or club whose role has included barback duties eligible to compete. The final will see four knockout rounds put competitors through their paces, with the final battle between two teams deciding the winner of the San Francisco trip.

The teams won’t find out what’s involved until the day of the Games, but competitors are being warned that they need to be fit and able to compete in some very physical challenges.

Dan Bolton, managing director of Hi-Spirits, said: “We’re delighted to be bringing the Fernet-Branca Barback Games to the UK this year. Barbacks are all too often the unsung heroes of great bars and the Games are an opportunity for them to step into the spotlight – if they’re up for the challenge!”

The Fernet-Branca Barback Games will be held at Village Underground, London on Sunday 9 September, with an invited audience from the bar trade cheering on the teams and a global judging panel of bar professionals overseeing the proceedings.

Entries are now open at http://www.fernet-branca.co.uk/barbackgames and close on 10 August. Entrants need to explain why they should be selected, with the finalists announced on 17 August, 2018. Full terms and conditions are also online.

City-wide Wine Flights and Royal Wedding Fizz-filled Celebrations For London Wine Week

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The capital is set to be awash with wine-filled delights once again as London Wine Week returns from 14th – 20th May. Back with a brand-new Hub and over 500 wines to try throughout the week, Londoners will be able to enjoy a seven-day adventure exploring and celebrating the city’s diverse wine scene.

Over 125 of the very best wine bars and restaurants will be serving wine tasting flights of wines and delicious ‘Sip & Snack’ food pairings created especially for the festival, which will be available exclusively to festival pass holders. The biggest celebrations of wine of its kind in the UK, it’s the capital’s largest self-guided wine tasting.

The week will also see a full programme of bespoke events taking place across London, including wine tastings, masterclasses, dinners, pop-ups and parties.

FOR A RIGHT ROYAL KNEES UP…
ROYAL WEDDING SCREENING AT LONDON WINE WEEK HUB | SATURDAY 19TH MAY

To top off the wine-filled celebrations, the London Wine Week Hub at Flat Iron Square will play host to a Royal Wedding garden party on Saturday 19th May, complete with bunting, confetti and of course, plenty of fizz. With a live screening of Prince Harry and Meghan Markle’s big day and dedicated menu of Champagne and cake, guests will enjoy a good old-fashioned knees-up throughout the day.

The wedding will be screened throughout the afternoon; starting with the ceremony at Windsor Castle at noon, followed by the carriage procession around Windsor Town. Free to attend, it’s the ultimate fizz-lovers’ celebration of the royal nuptials.

The Details
Address: 68 Union Street, London SE1 1TD
The Royal Wedding screening and celebration is free to attend and open to all (including non-Festival Pass holders) however Festival Pass holders will benefit from a discounted price point for glasses of wine.

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‘A Royal Match’ Wine Tasting Flight at Percy & Founders

Celebrating the pending nuptials of everyone’s favourite royal rogue, Prince Harry, and his beautiful American princess, get in the spirit with a flight fit for the occasion featuring wines from Wales, London and the US of A:

Chardonnay, Ancre Hill, Wales, UK
Chardonnay “Dierberg Vineyard”, Tyler, Santa Barbara, USA
Cabernet Sauvignon, “Cabot Square”, London Cru, London, UK

This royal flight will be available throughout London Wine Week for festival pass holders, which are available to buy on the DRINKUP.LONDON app.

The Details
Address: 1 Pearson Square, Fitzrovia, London W1W 7EY

FESTIVAL PASSES AND TICKETS FOR ALL LONDON WINE WEEK EVENTS ARE AVAILABLE TO BUY NOW AT DRINKUP.LONDON or FROM THE DRINKUP.LONDON APP
@DrinkUpLDN LWW18

Rumfest & The Rumfest Trade Show & Conference Day Return In 2018

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Kicking off a rum-fueled weekend of workshops, tastings and seminars

RumFest Trade & Conference Day – Friday 19th October 2018
RumFest – Saturday 20th & Sunday 21st October 2018
Golden Rum Barrel Awards – Sunday 21st October 2018

The RumFest Trade Show & Conference returns this October, bringing together some of the most prominent names and exciting newcomers in the industry, all under one roof. Taking place Friday 19th October 2018 at the ILEC in London, over 25 exhibitors will showcase their rums as industry professionals network and sample new releases as well as discuss hot topics affecting the spirit in the second ever RumFest Conference. Exhibitors this year include Rum Java, Mhoba Rum, Real McCoy Rum, Rhum Depaz and more. Registration for the RumFest Trade Show & Conference is open here.

RumFest’s consumer show will open its doors 20th-21st October to host an abundance of tastings, masterclasses, seminars and delicious food. Brands, mixologists, master blenders and specials guests will jet in from the UK and beyond, coming together for a united passion of all things rum. More information on tickets and the event can be found on the website via rumfest.co.uk. On Sunday The Golden Rum Barrel Awards returns to celebrate the best movers and shakers in the rum world.

The RumFest Trade Show & Conference has provided a platform for the industry’s newcomers and independent brands for over a decade, attracting rum wholesalers, distributors, buyers, bar professionals and importers to what has become a key date in the rum calendar. With the evolution of the spirit and consistent rise in popularity in the UK, the one day trade event provides the chance to discover new rums, discuss trends and debate over issues affecting the industry.

The RumFest Trade Show & Conference will showcase rum’s versatility by welcoming the finest producers of the spirit including Atlantico Rum, Real McCoy Rum, Mhoba Rum, Rum Java, Rum Pixan, Rhum Depaz and Kill Devil. Across the day advanced masterclasses, deluxe tastings and more will take place to get even more insight into the spirit.

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At the weekend RumFest opens its doors to consumers, Saturday 20th – Sunday 21st October, to host an extensive showcase of rum-related offerings with leading brands from across the globe. Ticket-holders will get the chance to immerse themselves in all aspects of rum – from seminars and workshops with top brands, ambassadors and leading industry figures to top mixologists, blenders and distillers teaching the art of cocktail making and the ideal pairings for particular rums. Ticket holders will have the chance to purchase Golden Tot Tokens. For visitors interested in premium rums, these tokens will give those a chance to sample higher premium rums retailing from £80-£200. For the first time founder Ian Burrell will also host a tasting showcasing five rare and expensive rums with a combined retail value of £1500.

To close the weekend of festivities on Sunday 21st October, the Golden Rum Barrel Awards will recognise those making waves in the rum world. Celebrating the exceptional efforts and stars of the industry, categories include UK Rum Brand Ambassador of the year, UK Rum Menu of the year, Best New Rum of the year, Best Single Rum, Best Traditional Column Rum and many more. The nominees for the awards will be announced for National Rum Day in August.

Speaking about this year’s events, founder and Global Rum Ambassador Ian Burrell, “The RumFest Trade Show and Conference is a fantastic chance to get the inside track on the next big thing in rum as well as try some hidden gems on the market. Last year proved once again that this is THE event for anyone in the business of rum, with the worlds best brands, master blenders, distilleries and aficionados from across the globe. 2018 promises to raise the bar again with a few more surprises”

Registration for the RumFest Trade Show & Conference Day is now open to members of the trade and press. Exhibitors looking to get involved in the event can apply by emailing emma@rumfest.co.uk.

RumFest standard tickets are now on sale from £49.50, which includes access to all areas of the event and tasting from all exhibitors. For press applications please contact tshai@wearefullfat.com . For full information on RumFest and to buy tickets head to rumfest.co.uk.