Tag Archives: london

Win Your Chance To Be At The Official Super Bock UK Launch Party

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Join Super Bock for a night of celebration at BEAT London, the iconic private members club just off Oxford Street on Wednesday 24th May, 6-11pm!

In its 50+ years of opening, BEAT has housed some of the great music legends of our time including David Bowie, Jimmy Hendrix and The Sex Pistols ­ and Super Bock is offering you a one off opportunity to experience it.

There will be live music from special guest, Portuguese DJ Moullinex who has performed in venues and festivals across the world and is now bringing his electronic vibes to BEAT London for the first time.

Drinks will be flowing, everyone will be dancing and we’d love for you to come and join the party!

Want to go? I’ve 5 pairs of tickets to give away! Head to my Twitter page and enter! Simple!

Terms and Conditions;

Open to people aged 18+ only and must be residing in the UK. Travel expenses are not covered for, and winning tickets cannot be swapped for monetary value. A single ticket is the prize, no extra tickets available for travelling partners. Competition closes midnight 23rd May 2017.

 

International Gin Show Junipalooza Is Back With A Bang At Tobacco Dock

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Calling all gin lovers! Junipalooza, THE international gin event is back and better than ever at Tobacco Dock for World Gin Day. What’s Junipalooza you ask? Let’s break it down, Juni: an abbreviation of Gin’s signature botanical, juniper, and Palooza: a party, celebration or festival. It is the only gin show where gin fans can meet makers and sample unique gins from all over the world is back for 2017, and it’s better than ever before.

Junipalooza returns to London’s Tobacco Dock on the 10th & 11th June, along with 50 distillers flying in from 14 countries including Australia, Thailand, Sri Lanka and beyond. Now in its fourth year, the fun and inclusive event shines a light on the huge variety of gins in the category, many of which are debuted in the UK at the show.

Unlike other gin events, Junipalooza promises gin stands hosted by the distillers themselves, category-wide masterclasses, music, food, a cocktail bar hosted by the team at Beefeater Gin and of course, hundreds of tasty gins to sample in what promises to be a fun-fuelled experience for 3,000 gin-thirsty fans.

Junipalooza is proud to coincide with World Gin Day on Saturday 10th. With a ticket that includes a FREE sample of gin, there is no better way to celebrate World Gin Day than with distillers from all over the world. New to the show this year is the dedicated masterclass area, a space where ticket holders can sample over 100 gins during one of three sessions held over the weekend.

Sessions run from 11:00-15:00 and 16:00-20:00 on Saturday, and 11:00-16:00 on Sunday. The Gin Kiosk shop will also stock all the exhibiting gins in one convenient spot for ticket holders to purchase. Sessions cost £30 and can be purchased online at junipalooza.com or Eventbrite.

Commenting on the festival, Gin Foundry’s Editor Olivier Ward says: “Junipalooza is a rare opportunity to meet the actual gin-makers, who fly in for the occasion from all over the world just to be there to share their passion. Having them all there in person always creates a very inclusive and fun atmosphere – it’s a true celebration and one that’s a must-do for any gin fan.”

Michel Roux Jr. And The Balvenie Reunite

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Following the success of last year’s series, The Balvenie has launched the second installment of The Craftsmen’s Dinner, which tells the stories of four exceptionally skilled craftspeople through a series of short films, demonstrating that true craft is not about what you make, or where you make it, but how you make it.

This year, the online series, hosted once again by renowned Michelin starred chef, Michel Roux Jr., showcases the dedication to British craftsmanship by a group of specialists, each using traditional techniques to create their artisan products in the most unexpected of places, from a rooftop overlooking The Shard to a council estate in Tottenham.

The series follows urban cheese makers, Wildes Cheese; the family-owned car producer Morgan Motor Company, who embrace new technology whilst preserving tradition; artisan bakery Wooster’s, who restored the old family mill; and Bermondsey Street Bees, who champion food sustainability from a central London rooftop. The stories that emerge highlight the common values between the different craftspeople, Michel Roux Jr. and The Balvenie; who all share an intimate understanding of their trade and a desire to leave a mark through their produce, taking no shortcuts.

The series concludes with the four-course ‘Craftsmen’s Dinner’ at the Langham curated by Michel Roux Jr. with dishes that showcase the exciting collaborations with each of the craftspeople. The delicious independent menu features spit-roast veal loin with sweet breads glazed in Bermondsey Street Bees’ honey, Wildes Cheese’s Roland cheese with Balvenie soaked prunes and Wooster’s sourdough ice cream.

Michel Roux Jr. commented: “It’s been a pleasure to continue this partnership with The Balvenie, setting out once again to discover and learn from an immensely talented group of craftspeople, all united by the passion and dedication for what they do. This year I have been particularly inspired by how these experts go to great lengths, in this modern world, to preserve traditional craft methods, often in unexpected ways and places.”

Asmita Singh, The Balvenie Senior Brand Manager, added: “We are delighted to bring back The Craftsmen’s Dinner after the success of the first series. The Balvenie’s distinctive character as a whisky is created by the experience, skill and ambition of our own craftspeople and it has been a pleasure to work with Michel again to shine a light on individuals who approach their craft in the same way.”

Series Two of The Craftsmen’s Dinner is now live on https://www.youtube.com/TheCraftsmensDinner and features the following episodes:

Michel Roux Jr. meets Morgan Motor Company
Michel Roux Jr. meets Wooster’s Bakery
Michel Roux Jr. meets Bermondsey Street Bees
Michel Roux Jr. meets Wildes Cheese
The Craftsmen’s Dinner at the Langham

The UK’s Biggest Celebration of Wine Returns

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This summer the capital will be awash with wine-filled delights once again as London Wine Week returns for its fourth year from the 5th – 11th June. Organised by DrinkUp.London – the award-winning team also behind London Cocktail Week and London Beer Week – they’ll be bringing Londoners a week-long adventure exploring and celebrating the city’s diverse and exciting wine scene.

From red, rosé and white to natural, orange and sparkling, there will be wines for all preferences and events for all levels of wine knowledge from enthusiastic beginners to connoisseurs. A full programme of wine tastings, masterclasses, dinners, brunches, pop-ups and parties will take place over the seven days. The grand finale of the week will be DrinkUp: The Wine Edit, a special festival curated by London Wine Week Director Emma Murphy.

For just £10 festival-goers can purchase a week-long Festival Pass that allows them to partake in the Wine Tours with unlimited £5 wine flights at more than 100 partnering wine bars throughout the week. Festival Passes can be purchased online now at DrinkUp.London and then collected at the Devonshire Square Hub during the week itself, where they will also be on sale.

Details of confirmed London Wine Week highlights are below, with a full programme of individual, one-off events to be announced early May.

Follow @DrinkUpLDN and visit http://www.drinkup.london/wineweek to stay up to date.

#LWW17 #GetIntoGrapes

 

THE WINE TOURS – £5 WINE FLIGHTS | ALL WEEK A City-Wide Wine Tasting
Turning the capital into a city-wide wine tasting, London Wine Week will partner with over 100 bars and venues to offer £5 Wine Flights or ‘Sip & Snack’ specials to Festival Pass holders.
The Wine Flights will feature three wines, all complementing each other to showcase a certain grape, region or producer, as chosen by the venues’ expert sommeliers, whilst the ‘Sip & Snack’ option will demonstrate a food pairing created by the venue – with options ranging from traditional cheese and wine matches through to quirkier food offerings. Top wine venues will be working with varieties and vintages from across the world, making it the best way to discover what London’s wine scene has to offer without breaking the bank. A digital guide will make it easy to pull together selfguided tours, turning a usual evening with friends into a veritable wine-filled treasure trail.
The Details
£5 wine flights are available at participating venues to Festival Pass holders Festival Passes cost £10 per person and are available online at http://www.drinkup.london/wineweek Festival Passes should be collected from the LWW Devonshire Square Hub once the week begins

DEVONSHIRE SQUARE LONDON WINE WEEK HUB | MONDAY 5TH – FRIDAY 9TH JUNE An Oasis of Alfresco Pop-Ups
The heart of the city will once again play host to the LWW Hub as numerous alfresco pop-up wine bars descend on Devonshire Square. At the centre of the action, festival goers will be able to collect and buy their Festival Passes whilst enjoying £5 wine offerings throughout, making it the perfect after-work retreat or place to kick off an evening exploring the city’s wine scene.
Starting things off with some essential fizz, headline partner and global producer of sparkling wine, Freixenet will be present with its vintage wine van, exclusively serving up a brand new, premium fizz alongside its other delicious sparkling wines. Providing some Latin American spirit with its colourful pop-up, Wines of Argentina will be pouring some of the region’s best wines, whilst Wines of Portugal and Vins de Provence will be keeping the holiday vibe alive with their Mediterranean wine flights.
The Details
Address: 6 Devonshire Square, London, EC2M 4YE (closest tube station: Liverpool Street) Timings: Mon 5th – Fri 9th 5-10pm Festival Passes cost £10 per person and are available to buy online at http://www.drinkup.london/wineweek
Festival passes should be collected from Devonshire Square, where festival goers can kick start their LWW with £5 wine offers across the Hub

DRINKUP: THE WINE EDIT | THURSDAY 8TH – SATURDAY 10TH JUNE Where a Mediterranean Vineyard Meets East London
Taking place at iconic East London venue Oval Space in Bethnal Green, DrinkUp: The Wine Edit is a special ‘festival within a festival’ curated by London Wine Week Director Emma Murphy. Transforming the warehouse space into a beautiful Mediterranean vineyard, guests will be able to experience the atmosphere and wines of different regions as they weave their way through the numerous bars.
Transporting visitors to sun-drenched climes, Loire Valley Wines will be present with its list of light, refreshing and delicate wines for which the region is known, including the sparkling wine Crémant, tipped to be the thinking drinker’s Prosecco this summer. For something a little bolder there will be the Spanish region of Ribera Del Duero, regarded by some as the rival to Rioja, it is known for its big bodied reds. Tapping into the recent trend for sherry drinking, Jerez will be demonstrating the wide variety of sherry styles available, whilst Port will be serving up something sweet alongside its offering with traditional Portuguese Nata Tarts.
On the ‘Rogue Terrace’, a special vermouth terrace created by Regal Rogue, sundowner aperitifs and end of evening digestifs will be served up alongside food by The Modern Pantry. On the Saturday a special paired brunch will take place ahead of The Wine Edit’s day session.
DrinkUp: The Wine Edit is the perfect place for wine adventurers to round off a week of celebrating what the city’s wine scene has to offer.
The Details
Tickets: £15 per person, available from to buy now from http://www.drinkup.london/wineweek Timings: Thu – Fri 6pm – 11pm, Sat 12pm – 5pm & 6pm – 11pm Address: Oval Space, 29-32 The Oval, London, E2 9DT (closest tube is Bethnal Green)

Bon Vivant Tonic Syrup Launches In London And Barcelona

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American Beverage Marketers, leading specialists in the cocktail ingredient category, have worked with drinks industry expert Giuseppe Gallo to create Bon Vivant Tonic Syrup. Launching to the on-trade from mid-April, and with listings in high profile accounts, the tonic syrup allows bartenders to experiment with the fundamental flavour profile of tonic water. Under development for almost two years, and inspired by the original formula of the Dutch West India Company, Bon Vivant Tonic Syrup can be used as a base for homemade tonic waters or added to cocktails to create an elegant bitterness.

Capitalising on the worldwide trend for the Gin & Tonic, Bon Vivant Tonic Syrup has been developed in response to demand from bartenders for a cocktail ingredient that allows them to consistently make their own tonic water. After researching original tonic recipes dating back to the 1600s, Bon Vivant is made using natural quinine from cinchona bark of the highest quality, sourced from the Congo, and lemons from California and Argentina. The citrus oils provide a refreshing, crisp flavour, whilst the quinine rounds off the syrup with a bitter finish at the end. Transparent in colour with a light golden hue, it is less sweet than pre-made tonic waters, and the natural flavourings allow the flavour profile of the gin or spirit it is paired with to shine through.

Giuseppe Gallo comments, “We are very excited to be launching Bon Vivant Tonic Syrup to the on-trade, especially at a time when we have seen a trend for lower-ABV cocktails gain traction, as well as a more considered approach to alcohol-free offerings. Customers’ palates are also becoming more sophisticated with a return to classic cocktails such as the negroni and bitter aperitivo style drinks, and the gin boom doesn’t show any signs of slowing. We have designed Bon Vivant Tonic Syrup in the hope that bartenders will be able to offer a more unique, authentic tonic water option, as well as opening up new flavour profile opportunities in mixed drinks.”

In a Gin & Tonic, Bon Vivant Tonic Syrup works particularly well with London Dry gins that have a strong juniper note, however the amount can be adjusted to accommodate different botanical profiles across the gin category. It also works well with different spirits and liqueurs, with recommended serves including Amaro & Tonic, Vermouth & Tonic and Italicus & Tonic. As a cocktail ingredient it can be used in sour classics such as an Aviation or White Lady instead of sugar, and there is the opportunity for bartenders to experiment with their own infusions and serves.

On the launch, leading bartender and UKBG president Luca Cordiglieri comments, “Bon Vivant Tonic Syrup is a great addition to the market with its floral and herbal flavour, and a sweetness that is not overpowering. I find it’s great for making your own Gin and Tonic, or as a cocktail ingredient.” Noting its usefulness as a cocktail ingredient, Simone Caporale also comments, “Whereas before you might have had to use lots of different elements to create a drink, the use of Bon Vivant Tonic Syrup creates an interesting complexity using just one ingredient, opening up avenues of creativity for bartenders to explore.”

#bonvivanttonicsyrup

Bulleit Frontier Whiskey At London Beer Week 2017

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This year, Bulleit Bourbon will once again be the frontier whiskey of choice for beer enthusiasts as it pops up at bars and locations around the capital throughout London Beer Week 2017.

Over the course of London’s largest celebration of beers, ales, lagers and ciders, a selection of top bars will be serving limited edition Bulleit cocktails, all of which include beer as a key ingredient. At Hopscotch on Brick Lane, a spicy Ginger Bulleit will be on offer, comprised of Bulleit, Hop House 13, ginger, lemon and malt, as well as a shorter, headier concoction of Bulleit Hop House 13 Syrup and Campari in the Beer-vardier at Found. In addition, East London hotspot, Peg + Patriot will be serving up an unusual mixture of Bulleit, Hop House 13, Campari and Wermurtlich, finished off with a clarified banana syrup. These limited edition cocktails with Bulleit and Hop House 13 lager at their centre, showcase the complimentary tasting notes of spicy Bulleit when combined with the flavoursome maltiness of premium beer.

Additionally, Bulleit will continue to champion the iconic Boilermaker serve at the The Beer Edit directly in the epicentre of London Beer Week 2017. Running across three days from the 16th-18th March, The Drink Up Bar will be playing host to a selection of whiskies, giving guests the opportunity to upgrade any of the beers on offer to a Boilermaker serve. Due to its unusually high rye content, Bulleit is the perfect match for the distinctive flavours of the various craft beers on offer, which include Southwark Brewing Co, Cotswold Cider Co, Umbrella Brewing, Canopy Beer Co, Badger Beer, Courage SE1, Renegade Brewery and Gosnells London Mead, all at £3, with a boilermaker upgrade for £2, exclusively to LBW wristband holders.

London Beer Week is a true celebration of beers, ales, lagers and ciders alike, set against the backdrop of the capital. Running from 13th-19th March, the festival provides the perfect backdrop to enjoy Bulleit Frontier Whiskey alongside some of the world’s best beers.

@BulleitUK #BulleitBoiler #bulleitlondon

@DrinkUpLDN @LDNBeerWeek #LBW16

St Lucia Distillers Set to Travel Around the UK

Distillers-Final-LogoThis March and April, UK distributor Emporia Brands have put together a calendar of events involving its award-winning St Lucia Distillers range, after the initial success of last year’s programme.

Brand Ambassador Dave Marsland and the Emporia Brands team will be touring fifteen cities as they bring together the Chairman’s Reserve range, which includes Gold, Spiced, White Label and Forgotten Cask, the Admiral Rodney, and an edition of premium expression 1931, plus a selection of the distillates from which they are blended.

In 1931, the Barnard family founded a distillery at Dennery, St Lucia. Now based on the other side of the island at Roseau, the distillery has been considerably modernized and new technologies and improvements constantly incorporated. The installation of pot stills in 1998 added considerably to the variety of rums being produced in this highly regarded distillery which received the accolade of Individual Distiller of the Year at the International Spirits Challenge, one of six trophies received in six years – a unique achievement.

With the premise of a flavour experience, the tour sees an approach to the range that offers bartenders and key industry figures invited to not only learn about St Lucia, but ideas on how to embrace the versatility of St Lucia Distillers, from the Spiced variety to the rare 1931.

Cities on the tour include Manchester, London, Leeds, Brighton, Liverpool, Birmingham, Nottingham, Leicester, Newcastle, Cardiff, Reading, Edinburgh, Dundee, Aberdeen and Glasgow, with Emporia Brands looking to strengthen their campaign as they look ahead to the next instalment of the ‘Chairman’s XI’ with their ever-expanding sales team seeking out some of the UK’s best and brightest to follow in the footsteps of some of the industries key figures, including Lyndon Higginson of The Liars Club in Manchester, Danny Murphy of Aloha in Liverpool and Adam Binnersley of the MOJO Group.

Places are limited for each session, due to the rarity of gaining the exclusive 1931 and distillates for the tasting’s. To secure your place, please contact Dave Marsland at dave@emporiabrands.com, stating the session you wish to attend from the list below.

Manchester       Mojo’s, 9th March, 1:30pm

London                 Burlock, 15th March, 2pm

Leeds                    Mojo’s, 15th March, 1:30pm

Brighton              Oki Nami, 21st March, 1pm

Liverpool             Maya, 23rd March, 1:30pm

Birmingham       Island Bar, 4th April, 2pm

Nottingham       Brass Monkey, 5th April, 3pm

Leicester             The Queen of Bradgate, 6th April, 2pm

Newcastle          Alvino’s, 11th April, 1pm

Edinburgh           Reekie Tiki, 16th April, 4pm

Cardiff                  The Dead Canary, 21st April, 2pm

Aberdeen           Bos’n, 23rd April, 3pm

Dundee                 Draffens, 24th April, 4pm

Reading                               Milk, 26th April, 2pm

Glasgow              Distill, 26th April, 4pm

 

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at www.facebook.com/ChairmansReserveUK and Instagram at  www.instagram.com/chairmansreserveuk

Follow Emporia Brands on Twitter @EmporiaBrandsUK, Facebook at www.facebook.com/EmporiaBrands and Instagram at www.instagram.com/emporiabrands

Dandelyan At Mondrian London Wins UK’s Best Bar At The Return Of The CLASS Bar Awards

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On Tuesday February 21st, CLASS magazine announced its highly anticipated CLASS Bar Awards 2017.

The awards, which debuted in 2003 have returned under new owners Agile Media – founders of The World’s 50 Best Bars – reassuming their place as the premiere UK bar industry celebration.

Representatives from the UK’s leading bars attended the Awards yesterday (February 21st) at One Marylebone in London, along with internationally renowned personalities. Judged by industry experts from across the country, the CLASS Bar Awards recognises the talent, achievements and diversity of the UK bar scene.

Dandelyan at Mondrian London, by Iain Griffiths and Ryan Chetiyawardana, was the overwhelming choice of the CLASS collective (the 85 expert judges that voted), with the bar picking up gongs for Best Bar in the UK, Best Hotel Bar and Best Drinks Menu.

Offering innovative drinks centred on the theme of Modern Botany, immaculate service and views of the Thames, Dandelyan won four of the five categories it was shortlisted for.
Aidan Bowie, Head Bartender at Dandelyan and a past winner of Diageo World Class, topped the Bartender of the Year vote, ahead of James Bowker of The Edgbaston in Birmingham and Marcis Dzelzainis of Sager + Wilde, Bethnal Green, London.

Edmund Weil and Rosie Stimpson, owners of London music and cocktail venues Nightjar and Oriole, also saw a number of their team win supporting awards. Oriole’s Ivana Popovic was named Front of House Star of the Year and the bar’s Ivano Filippi took Bar Back Star. A third award for Oriole came in the form of Bar Food Menu of the Year, with its South American-Asian inspired menu edging ahead of that of Liverpool’s Filter + Fox and Oskar’s Bar of London. While Nightjar won Best Social Media Initiative.

Weil and Stimpson also celebrated with their partners at Swift, Bobby Hiddleston and Mia Johansson, after the venue took New Bar of the Year, ahead of Bath’s The Dark Horse and London’s Black Rock. Bobby Hiddleston too won an individual award, taking home Bar Manager of the Year for his work with Callooh Callay in 2016 and latterly as a co-creator of Swift.

The Emerging Bartender of the Year category was won by Dominic Whisson of the American Bar, London, ahead of Joe Wild from El Bandito in Liverpool and Daniele Bresciani of The Churchill Bar & Terrace, London.

Cocktail of the Year, also contended by Dandelyan’s Concrete Sazerac, was won by Robusto Negroni at Bar Termini. Devised by Tony Conligiaro’s Drink Factory for the Soho bar, the Robusto Negroni uses the sous-vide technique to achieve a mellow and elegant Negroni.
Specialist Bar of the Year went to whisky venue Black Rock, owned by Tom Aske and Tristan Stephenson, taking the gong ahead of Manchester’s tequila and pizza venue Crazy Pedro’s and, Italian station-themed coffee and cocktail spot, Bar Termini.
Restaurant Bar of the Year was awarded to London’s Hawksmoor Spitalfields, beating off capital competition in the form of The Blind Pig and Edinburgh’s Bon Vivant.

Ending the night was the Lifetime Achievement award, which went to Jake Burger from bars The Distillery and Portobello Road. With venues in Leeds and London, a gin museum and gin brand, Jake Burger has spent 20 years at the forefront of the drinks business.

CLASS Bar Awards 2017 shortlists and winners

Awards voted for by the CLASS Collective (85 nationwide industry experts): 

Bartender of the Year 
– Aidan Bowie, Dandelyan, London
– James Bowker, The Edgbaston, Birmingham
– Marcis Dzelzainis, Sager + Wilde, Bethnal Green, London

………………………… ………………………… ………………………… …………..

Bar of the Year 
– Dandelyan, London
– Bramble, Edinburgh
– Satan’s Whiskers, London

………………………… ………………………… ………………………… …………..

New Bar of the Year

– Swift, London
– Black Rock, London
– The Dark Horse, Bath
………………………… ………………………… ………………………… …………..

Hotel Bar of the Year 

– Dandelyan at Mondrian London
– Connaught Bar at The Connaught, London
– American Bar at The Savoy Hotel, London
………………………… ………………………… ………………………… …………..

Drinks Menu of the Year
– Dandelyan, Modern Botany 3rd Edition London
– Callooh Callay, Street Art Tour, London
– American Bar, London Menu, London
………………………… ………………………… ………………………… …………..

Specialist Bar of the Year

– Black Rock, London
– Crazy Pedro’s, Manchester
– Bar Termini, London
………………………… ………………………… ………………………… …………..
Bar Food Menu of the Year 

– Oriole, London
– Filter + Fox, Liverpool
– Oskar’s Bar, London.

……………………………. ………………………… ………………………… ……..
Restaurant Bar of the Year
– Hawksmoor Spitalfields, London
– Bon Vivant, Edinburgh
– The Blind Pig at the Social Eating House, London
………………………… ………………………… ………………………… …………..
Cocktail of the Year 

– Negroni Robusto, Bar Termini, London
– Pickering Place, American Bar, London
– Concrete Sazerac, Dandelyan, London
………………………… ………………………… ………………………… …………..

Lifetime Achievement
Jake Burger


Special Recognition Awards (entered on application and judged by a panel of 10 industry experts):

Bar Manager of the Year 

– Bobby Hiddleston, Callooh Callay / Swift, London
– Declan McGurk, American Bar, London
– Eve Vasileiadou, The Churchill Bar & Terrace, London
………………………… ………………………… ………………………… …………..
Emerging Bartender of the Year

– Dominic Whisson, American Bar, London
– Joe Wild, El Bandito, Liverpool
– Daniele Bresciani, The Churchill Bar & Terrace, London
………………………… ………………………… ………………………… …………..
Bar Back Star of the Year 

– Ivano Filippi, Oriole, London
– Habtom Temesgem, The Churchill Bar & Terrace, London
– Timoteo Martao, Oblix, London
………………………… ………………………… ………………………… …………..
Front of House Star of the Year

– Ivana Popovic, Oriole, London
– Harry Kladis, The Churchill Bar & Terrace, London
– Emily Shuttleworth, London Cocktail Club, Bethnal Green, London
………………………… ………………………… ………………………… …………..
Social Media Initiative of the Year
– Nightjar, London

– Bar Termini, London
– Aqua Shard, London
………………………… ………………………… ………………………… …………..

Glenfiddich IPA Experiment Launches In UK On-Trade With Young’s Exclusive

glenfiddich-ipa-and-serveGlenfiddich, the world’s most awarded single malt whisky, officially launches the Glenfiddich IPA Experiment in the UK on-trade starting with 85 Young’s pubs across London.

The Glenfiddich IPA Experiment is the world’s first single malt Scotch whisky finished in IPA craft beer casks. A collaboration between Glenfiddich Malt Master, Brian Kinsman, and Speyside craft brewer, Seb Jones, they worked together to pioneer a new single malt Scotch whisky imbued with zesty citrus and tangy hops from the oak casks that had previously held a bold Speyside IPA.

According to Glenfiddich Senior Brand Manager, Sarah Harding, “Since the Glenfiddich IPA Experiment launched in September 2016 in the off-trade, we have been overwhelmed by the interest from consumers and whisky connoisseurs nationwide due to the unique qualities of this experimental liquid. We are so pleased to be officially launching the Glenfiddich IPA in the UK on-trade with Young’s so more consumers can experience this collaboration between brewer, Seb Jones, and Glenfiddich Malt Master, Brian Kinsman.”

Gillian McLaren, Director of Marketing said “At Young’s we aim to go above and beyond when offering our consumers a range of unique drinks and experiences. We are seeing a growing demand for whisky and as Glenfiddich is one of the most innovative whisky brands in the world, we’re thrilled to be the first managed outlet to stock Glenfiddich IPA across 85 of our pubs. We hope it will appeal to our current whisky drinkers and look forward to educating more consumers on the wonderful world of whisky through our variety of consumer tasting events.”

Young’s will be hosting a number of Glenfiddich IPA Experiment whisky tasting events for customers which will run from 17th January until 17th March 2017. These include:
– January 18th (7pm-9pm): GLENFIDDICH IPA MASTERCLASS @ WHITE BEAR, KENNINGTON
– February 23rd (7pm-9pm): GLENFIDDICH DECONSTRUCTED @ DOG & FOX, WIMBLEDON

To find more information about the events and Young’s Whisky Tide campaign, visit http://www.youngs.co.uk/.

Glenfiddich IPA is part of Glenfiddich’s innovative Experimental Series, a new range that combines the brand’s passion for pushing Scotch whisky boundaries and its collaborations with trailblazers from the whisky world and beyond.

The Limited-Edition Fever54 at The Savoy

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The Future Laboratory, World Class Future of Cocktails Report has revealed that as consumers are increasingly exploring their emotions and looking for more interesting emotional stimulation, restaurants and bars are thinking of new and creative ways to offer experiences which resonate with their feelings.

Future-facing bars are using scent to enhance the sensory experience of the cocktail, and to activate a deeper, emotional connection through the sense of smell and taste.

The Fever 54 at the Beaufort Bar
Embracing this trend, renowned fragrance house The Perfumer’s Story, known for its ground-breaking scents and iconic client portfolio, has partnered with ultra premium gin Tanqueray No. TEN and The Savoy’s Beaufort Bar to create a cocktail that is inspired by the fragrance and emotions of The Perfumer’s Story’s signature perfume. The Fever 54 is often described as “provocative, confident and fun” and Kyle Wilkinson at The Beaufort Bar has replicated this effect within his cocktail:
 
Fever 54 
Tanqueray No. TEN 
Lemon juice
Sandle wood maraschino 
Banana and violet falenum