Independent family distillers, William Grant & Sons UK has today confirmed that whisky specialist, Alwynne Gwilt will take on the role of UK ambassador for The Balvenie Single Malt Scotch whisky, as of January 2017.
Joining William Grant & Sons UK in January 2016 as Whisky Specialist for the Ancient Reserves portfolio, Alwynne’s new role as The Balvenie UK ambassador will see her focus on generating brand advocacy and bridging communication between the brand and whisky drinkers, bars & restaurants, retailers, distributors and press.
Jonathan Cornthwaite, Head of Whisky at William Grant & Sons UK said: “Alwynne has a deep passion for whisky and the way it is made, which is why she is the perfect person to take on the UK ambassador role for The Balvenie, the most handcrafted single malt. With her wealth of unique experience, Alwynne will play a crucial role as the face of one of William Grant & Sons UK’s core brands. Alwynne will lead from the front to develop key relationships and initiatives to further enhance The Balvenie’s excellent reputation with whisky novices, enthusiasts and connoisseurs alike, as well as with on-trade partners.”
Alwynne Gwilt said: “Many years ago, when I was just beginning my journey in whisky, The Balvenie distillery was one of the very first ones I visited. And because all of the processes are done on-site, it was the first time I really, truly ‘got’ whisky, the first time I understood its underlying heartbeat. I was utterly hooked! As such, I’m thrilled to be coming back to these early roots, to be able to speak about and share my love of this beautifully hand-crafted product with whisky lovers far and wide.”
Alwynne will take over from James Buntin who held the role since 2014.