Independent family distillers, William Grant & Sons UK has today confirmed that former Chotto Matte Bar Director, Fabiano Latham, will take on the role of UK ambassador for Reyka Vodka, as of January 2017.
Fabiano’s new role as the Reyka UK ambassador will see him focus on generating brand awareness, building brand advocacy and bridging communication between the brand and consumer, bars & restaurants, retailers, distributors and press.
Gwilym Cooke, Brand Manager at William Grant & Sons UK said: “With his vast experience and exceptional reputation in the on-trade, Fabiano is the perfect candidate to take on the role of UK ambassador for Reyka. His innovative nature, creativity and passion for the industry will be key for the work he does with the team and our on-trade partners.”
Fabiano said: “I can’t wait to work with Reyka for so many reasons; it’s a truly unique product within the vodka category and like myself, an inventive spirit. I am fascinated with the provenance of brands and also the art of flavour pairing. The story of Reyka’s production and the versatility of the liquid itself suits this passion perfectly.”
Fabiano will take over from Joe Petch who has held the role since 2013. Joe will be taking on a new role as Global Brand Ambassador for William Grant & Sons UK brand, Monkey Shoulder Triple Malt Scotch Whisky.