Aluna Coconut launches this week, making its debut in Harvey Nichols stores across the UK and online with 31Dover.com. A sublime blend of rums from Guatemala and the Caribbean, with natural toasted coconut flavours and a fraction of the sugar found in existing brands, it is completely on-trend and set to be the drink of the summer.
Aluna appeals to a new, empowered generation who look for better, lower sugar products and actively seek mind, body and spirit satisfaction, connecting with the world around them. Aluna translates as ‘to the moon’ and the label adopts a lunar phase mandala design, which is a spiritual symbol for the universe.
The Guatemalan rum in the blend is made with first press virgin sugar cane ‘honey’ (miel de caña) which is fermented using a strain of yeast extracted from the pineapple plant, then lightly aged in oak. This makes a lighter, smoother rum with floral, fruit aromas and subtle natural sweetness, removing the need for large quantities of sugar. Selected Caribbean rums add firmer, classic rum notes and a little heat, giving balance and structure to the blend, whilst lightly toasted natural coconut flavours give a delicious new taste dimension. After marrying, Aluna is cut with the perfect amount of coconut water for an amazingly smooth and clean finish.
Aluna Coconut’s Heather Graham comments: “We’re delighted to be launching Aluna Coconut at this time. Aluna’s world is built around a central theme of empowerment – particularly amongst women for whom this generation has conferred greater independence, liberty and self-determination.
We’re confident that our positioning, alongside the delicious flavour affinity of rum and coconut, coupled with a lower sugar content and clean, natural taste will appeal to our target market of women and men aged 21+”
Signature serves include Aluna Colada, Aluna Mojito, Aluna & Apple and Aluna Espresso Martini, as well as being delicious on its own, over coconut water ice cubes.