Independent family distillers, William Grant & Sons UK has today confirmed that Stephen Rutherford will take on the role of UK brand ambassador for Glenfiddich, with immediate effect.
Stephen’s new role will see him focus on generating brand awareness, building brand advocacy and bridging communication between the brand and consumers, bars & restaurants, retailers, distributors and press.
Stephen will take over from Mark Thomson who is moving north to focus on Glenfiddich’s home territory as the new Scottish brand ambassador.
Mark said: “I couldn’t be happier about Stephen taking on the national role as I move north to concentrate on Scotland. His joining of an already strong global team of ambassadors puts us in an enviable position within the industry but also offers a modern point of view for the whisky consumer. Plus, he has a great sense of humour- so I know he’ll fit in just fine!”
Stephen said: “I am extremely proud and honoured to be appointed as UK brand ambassador for Glenfiddich. It is a truly exciting time to be getting involved, with some fantastic projects coming up, and the opportunity to work with the amazingly talented team. I can’t wait to get out and about and start spreading the Glenfiddich love.”
DRINKS ENTHUSIAST 