Glenfiddich Adds To Its Experimental Series With Winter Storm

Glenfiddich_Winter_Storm_Icewine_packagingGlenfiddich, the world’s most awarded single malt Scotch, today launches Glenfiddich Winter Storm, a limited edition whisky finished in Ice wine casks. The result is a short, crisp premium liquid imbued with a unique layer of sweetness and complexity.

Glenfiddich’s Malt Master, Brian Kinsman, is always pursuing ingenious innovations in Scotch whisky. This latest expression comes as a result of a trip to Canada in January 2016, during which he visited Peller Estate – a renowned winery in Niagara. Enduring freezing weather, Brian toured the beautiful vineyards, where he learned how the grapes had to be picked by moonlight at -10˚C when they were as hard as pebbles.

Inspired by his experience, Brian returned to The Glenfiddich Distillery in Dufftown, where he started experimenting with several French oak Ice wine casks from the Canadian winery – filling them with various Glenfiddich aged malts for up to six months. Brian commented, “Only the rarer whiskies, those aged for 21 years, could cope with the extra Ice wine intensity. Having more tannins, extracted from years in oak, these malts brought out a uniquely fresh lychee note instead of being swamped by sweetness.” What resulted, was a perfect Glenfiddich 21 year old. The combination of pioneering liquids, the heightened candied sweets and oakiness of Glenfiddich are complemented by mouth-watering tropical fruit notes and underlying wine notes.

Peller Estates VP of Winemaking, Craig McDonald added: “It was a privilege to work with Brian on this experiment. We go to extreme lengths to produce our intensely sweet Ice wine and are always looking for ways to push the boundaries of taste, so I was intrigued to see how it could be used to create a new unexpected whisky. The resulting liquid is a unique combination of the warming soul of whisky and the frozen cold of Ice wine”.

Gwilym Cooke, Senior Brand Manager Glenfiddich UK commented: “Following the successful launch of Glenfiddich’s Experimental Series last year, we’re delighted to introduce the eagerly anticipated Winter Storm, an expression that challenges traditional Scotch whisky boundaries with a radically different taste and look.”

Glenfiddich Winter Storm is the newest expression in the Glenfiddich Experimential Series line up, joining Glenfiddich IPA Experiment and Glenfiddich Project XX which both launched in 2016. Designed to inspire unusual and unexpected variants, Glenfiddich Experimental Series combines the brand’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky. Created from partnerships and collaborations with like-minded experimenters from a wide range of different industries, Glenfiddich Experimental Series unlocks new whisky possibilities in the true spirit of experimentation.

Glenfiddich Winter Storm is available from early October, priced at a RRP of £199, at specialist whisky outlets and prestige retailers including: Harrods, Hedonism, Berry Bros & Rudd, and select on-trade outlets. With a striking white ceramic bottle and beautifully embossed presentation box, Winter Storm is a limited edition expression, and so when it’s gone it’s gone, just like the winter snow.

Read more at http://www.glenfiddich.com/uk/

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William Grant & Sons Appoints Stephen Rutherford As Glenfiddich UK Brand Ambassador

Glenfiddich UK brand ambassador_Stephen Rutherford
Independent family distillers, William Grant & Sons UK has today confirmed that Stephen Rutherford will take on the role of UK brand ambassador for Glenfiddich, with immediate effect.

Stephen’s new role will see him focus on generating brand awareness, building brand advocacy and bridging communication between the brand and consumers, bars & restaurants, retailers, distributors and press.

Stephen will take over from Mark Thomson who is moving north to focus on Glenfiddich’s home territory as the new Scottish brand ambassador.

Mark said: “I couldn’t be happier about Stephen taking on the national role as I move north to concentrate on Scotland. His joining of an already strong global team of ambassadors puts us in an enviable position within the industry but also offers a modern point of view for the whisky consumer. Plus, he has a great sense of humour- so I know he’ll fit in just fine!”

Stephen said: “I am extremely proud and honoured to be appointed as UK brand ambassador for Glenfiddich. It is a truly exciting time to be getting involved, with some fantastic projects coming up, and the opportunity to work with the amazingly talented team. I can’t wait to get out and about and start spreading the Glenfiddich love.”

Glenfiddich Announces Search For The Next World’s Most Experimental Whisky Bartender

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Following the inaugural launch of Glenfiddich’s search to find the World’s Most Experimental Bartender, Glenfiddich is looking for the next maverick to take the crown. The global search aims to recognise and reward individuals who collaborate with artists outside of the traditional drinks world in order to create a more surprising, inventive drinking experience. The winner will earn a reputation as The World’s Most Experimental Bartender, with their creativity being showcased globally.

Last year, Nathan O’Neill of New York’s NoMad Hotel took the title for his collaboration with Chef John Taube. The pair co-created a new generation of cooked Glenfiddich cocktails, inspired by the sous-vide cooking technique. Sous-vide is a method of cooking under vacuum, locking in moisture and flavour while ensuring an even result. Other collaboration finalists included; ceramics, videography, edible art, cheese making, sound engineering, game creation, cuisine and furniture design.

Following on from the success of last year, the competition requires bartenders to collaborate with a master of another field to co-create something unique, inspired by Glenfiddich. Finalists from countries around the globe, including the UK, will then be invited on an all-expenses-paid trip to the Glenfiddich Experimental Bartender Academy in Scotland, where they will compete to win the priceless opportunity of bringing their idea to life, supported by Glenfiddich.

The academy is an intense and immersive three-day experience where the UK’s favourite co-creators will learn how to make whisky from scratch. They will have the exclusive opportunity to absorb knowledge from Glenfiddich’s distillery experts; from the mash man to the cooper, the still man to the malt master; and these extraordinary craftsmen will share the techniques that have made Glenfiddich the most awarded single malt Scotch whisky today; including an opportunity to meet with our malt master, Brian Kinsman.

Armed with fresh knowledge and tools, the collaborative pairs will then refine their innovation ideas in order to pitch to a panel of judges which will include; Director of Prestige UK – Kirsten Grant Meikle, Glenfiddich Global Brand Ambassador – Struan Grant Ralph, Glenfiddich Malt Master – Brian Kinsman and High Snobiety.

2016’s World’s Most Experimental Bartender winner, Nathan O’Neill, comments, “Collaboration has always been my greatest source of inspiration; particularly watching, learning, and developing skills from other crafts – so this competition was an ideal opportunity for me. We re-imagined the food pairings of the Glenfiddich ancestors, and created a dish that transported guests back to the Scottish Highlands of previous generations. This is a hugely exciting opportunity!”

Glenfiddich Global Brand Ambassador, Struan Grant Ralph, comments, “Our award-winning whiskies are sold in the world’s finest bars, existing in a space where the demand for co-creation has never been higher. This competition is an opportunity for maverick bartenders to extend the boundaries of the whisky industry – collaborating with masters outside of their trade to create an entry that meets both of their passions, while meeting the hunger for a serve that challenges the industry norm.”

The search for the next World’s Most Experimental bartender starts now, with the closing date for entries in the UK being the 12th June 2017. The UK finalists will be announced on 19th June 2017 and will be selected by the Glenfiddich UK Brand Team and UK Ambassador Mark Thomson, before competing in the UK Final on the 12th July.

Global Finalists will be announced in September 2017, and will take part in the Glenfiddich Experimental Bartender Academy in Scotland in November.

For more details on how to enter and for the full terms and conditions of the competition, please visit http://www.glenfiddich.com/uk/explore/experimental-whisky. All entrants must be over 25 years old and have the flexibility to attend a week-long trip to Scotland in November 2017. There is no cash exchange and the place on the Glenfiddich Experimental Bartender Academy is not transferable.

Glenfiddich IPA Experiment Launches In UK On-Trade With Young’s Exclusive

glenfiddich-ipa-and-serveGlenfiddich, the world’s most awarded single malt whisky, officially launches the Glenfiddich IPA Experiment in the UK on-trade starting with 85 Young’s pubs across London.

The Glenfiddich IPA Experiment is the world’s first single malt Scotch whisky finished in IPA craft beer casks. A collaboration between Glenfiddich Malt Master, Brian Kinsman, and Speyside craft brewer, Seb Jones, they worked together to pioneer a new single malt Scotch whisky imbued with zesty citrus and tangy hops from the oak casks that had previously held a bold Speyside IPA.

According to Glenfiddich Senior Brand Manager, Sarah Harding, “Since the Glenfiddich IPA Experiment launched in September 2016 in the off-trade, we have been overwhelmed by the interest from consumers and whisky connoisseurs nationwide due to the unique qualities of this experimental liquid. We are so pleased to be officially launching the Glenfiddich IPA in the UK on-trade with Young’s so more consumers can experience this collaboration between brewer, Seb Jones, and Glenfiddich Malt Master, Brian Kinsman.”

Gillian McLaren, Director of Marketing said “At Young’s we aim to go above and beyond when offering our consumers a range of unique drinks and experiences. We are seeing a growing demand for whisky and as Glenfiddich is one of the most innovative whisky brands in the world, we’re thrilled to be the first managed outlet to stock Glenfiddich IPA across 85 of our pubs. We hope it will appeal to our current whisky drinkers and look forward to educating more consumers on the wonderful world of whisky through our variety of consumer tasting events.”

Young’s will be hosting a number of Glenfiddich IPA Experiment whisky tasting events for customers which will run from 17th January until 17th March 2017. These include:
– January 18th (7pm-9pm): GLENFIDDICH IPA MASTERCLASS @ WHITE BEAR, KENNINGTON
– February 23rd (7pm-9pm): GLENFIDDICH DECONSTRUCTED @ DOG & FOX, WIMBLEDON

To find more information about the events and Young’s Whisky Tide campaign, visit http://www.youngs.co.uk/.

Glenfiddich IPA is part of Glenfiddich’s innovative Experimental Series, a new range that combines the brand’s passion for pushing Scotch whisky boundaries and its collaborations with trailblazers from the whisky world and beyond.

Glenfiddich Rewrites The Whisky Rule Book Introducing The Glenfiddich Experimental Series

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William Grant & Sons UK brand, Glenfiddich, the World’s Most Awarded Single Malt Whisky, launches the Glenfiddich Experimental series, a new range that combines the brand’s passion for pushing Scotch Whisky boundaries and collaborating with trailblazers from the whisky world and beyond. Glenfiddich can do this because boldness is in their DNA: they are still family run and owned after 130 years, they started the entire single malt category and they are the World’s Most Awarded single malt, no wonder they are called the Maverick Whisky Makers of Dufftown. The Glenfiddich Experimental Series is designed to inspire unusual and unexpected variants, and today sees the unveiling of two new innovative expressions:

Glenfiddich IPA Experiment: The first single malt Scotch whisky finished in IPA craft beer casks

Glenfiddich Malt Master, Brian Kinsman created the Glenfiddich IPA Experiment in collaboration with a local Speyside craft brewer, who shares a passion for innovative flavours. They worked together to pioneer a new single malt Scotch whisky imbued with zesty citrus and tangy hops from the oak casks that had previously held a bold Speyside IPA. In the process of Glenfiddich crafting a new whisky of the Experimental Series, the pair also created a new IPA craft beer.

To pioneer a new malt, the collaborators first had to design and create a new IPA craft beer that would go into whisky casks, which would later be used to finish the first experimental variant. The intensive experimental process involved creating three separate brews of different strengths and levels of hops. Brian seasoned up to nine American oak casks at a time with the IPA brews, varying the time the IPA craft beer spent penetrating into the oak casks, before filling the casks back up with whisky to access the flavour profiles.

“The idea behind the Glenfiddich IPA Experiment was quite unusual but one we were passionate about – we wanted to really play with the flavours to see what we could create. Glenfiddich’s first whisky finished in IPA craft beer casks is testament to us challenging ourselves to produce something vibrant and unusual. The result is a liquid with a zesty citrus note followed by soft, sweet vanilla and ahint of fresh hops. The innovative flavour comes from carefully hand selecting the right malt whiskies to complement the extra hoppy notes.” – Glenfiddich Malt Master, Brian Kinsman

Project XX: Created by 20 of the world’s greatest Glenfiddich Experts

Project XX (pronounced ‘twenty’) is the result of one of the most ambitious malt experiments of Glenfiddich’s 130-year history. The expression is the collaboration between the 20 Glenfiddich Brand Ambassadors from 16 countries from all over the world and Brian Kinsman, who developed one unexpected, extraordinary whisky by bringing together 20 very special single malts.

Going against normal whisky conventions, Brian invited the ambassadors to explore and each select a cask from a warehouse at the Glenfiddich Distillery in Dufftown. Many of these ambassadors are the foremost experts on Glenfiddich in their respective countries, introducing single malts to whisky connoisseurs, enthusiasts and novices, imparting knowledge and information. Brian’s ambition was to create one remarkable single malt, by combining the curiosity and knowledge of these 20 experts.

This freedom of choice resulted in a 20-strong collection of some of the most unusual whiskies from Glenfiddich’s unrivalled stocks, amassed and carefully nurtured throughout the brand’s 130-year history. After each expert had chosen a single cask, from aged malts matured in port pipes to ancient sherry butts and first fill bourbon casks, Brian skillfully produced the final variant to reflect their individual tastes and interests. Expertly married together in a small batch vatting, the final flavour profile defined even his expectations.

“The final liquid was exceptional – and a special tribute to each individual cask the malts came from. The Glenfiddich Project XX we’relaunching today is a recreation of that initial small vatting. It has the warm summer fruity character of a classic Glenfiddich but thenits ‘multiple personalities’ are revealed as the flavours of candy floss, cinnamon spice, almonds and rich port tannins kick in withthe odd hint of liquorice.” – Glenfiddich Malt Master, Brian Kinsman

There are only a few times in your whisky lifethat you get to do something so creative as to develop a whisky that will eventually carry the Glenfiddich family name Project XX is one of those rare moments.

When the 20 Glenfiddich ambassadors from around the world gathered in Dufftown, they each had their own idea of what they wanted to add to the whisky. This led us all on a crusade to choose oak casks that reflected the consensus of the group. To witness Brians undeniable skill to marry them into something with deep concentrated flavours, yet with such unmistakable finesse and DNA of our distillery, was magical. – Glenfiddich UK Brand Ambassador, Mark Thomson

The Glenfiddich IPA Experiment, at ABV 43%, 70cl, will be available in Tesco’s and specialist whisky stores at £45.00 from 6th September and the Glenfiddich Project XX at ABV 47%, 70cl, will be available from specialist whisky stores nationwide from September at £50.00.

William Grant & Sons UK’s Brand Ambassadors Host The Highland Festival 2016

Team Balvenie Bootcamp
Following the success of last year’s inaugural Highland Festival, William Grant & Sons UK hosted round two at Haggerston Park on Sunday 21st August. The UK’s top bartenders battled it out to win an immersive trip to Scotland hosted by Lesley Gracie, Master Distiller of Hendrick’s Gin, and UK Ambassador, Ally Martin.

This year saw nine teams compete for the title, with Team Reyka coming out on top, winning the crown and a once in a lifetime prize. “My team did me proud and consistently outclassed in the series of random challenges. They are a great group and I can’t wait to celebrate with them.” – Joe Petch, Reyka Vodka UK Ambassador. Team Reyka included Aidan Bowie from Dandelyan, Russell Burgess from Loves Company, Dan Bovey from B@ONE Bristol, Anna Sebastian from The Beaufort Bar at The Savoy, Aaron Masonde from Oblix at The Shard, Alastair Fraser from Little Bat and Iain McPherson from Hoot the Redeemer and Panda and Sons.

The competitors were faced with new and exciting games including Dash and Grab, Bootcamp Challenge and Last Man Standing along with 2015 favourites, The Ramos Fizz Cocktail Relay and Tug of War. Participants and spectators were kept well nourished by the awesome team at Patty & Bun, with the iconic Sailor Jerry Air Stream bar serving up cocktails from across the William Grant & Sons UK portfolio including the Hendrick’s Cucumber Collins and the Sailor Jerry Highland Vice. The Reyka Vodka ‘make your own’ Bloody Mary station made a comeback and Señor Scoop cooled everyone down with their adult ice creams.

Matt Sayer, Senior Prestige On-Trade Manager, William Grant & Sons UK, commented: “After the success of the 2015 Highland Festival, we had no other option but to bring it back, this time bigger and better! It’s the perfect setting for bartenders to enjoy their day off and for our ambassadors to engage with the on-trade, showcasing their brands in a fun and informal setting.”

Anna Sebastian, from Beaufort Bar at The Savoy, commented: “What an amazing day! Seeing so many people from our industry, from all over the UK come together was pretty special. Seeing old friends and making new ones, it’s events like this that bring us together and make a good industry great. Thank you to the William Grant & Sons UK team for such an organised and well-executed event.”

· Team Glenfiddich, led by ambassador Mark Thomson
· Team The Balvenie, led by ambassador James Buntin
· Team Hendrick’s, led by ambassador Ally Martin
· Team Monkey Shoulder, led by ambassador Grant Neave
· Team Sailor Jerry, led by ambassador EmmaLi Stenhouse
· Team Reyka, led by ambassador Joe Petch (2016 Champions)
· Team Disaronno, led by ambassador Rod Eslamieh (2015 Champions)
· Team Wood’s, led by Rum Specialist Stephen Rutherford
· Team Ancient Reserves, led by Whisky Specialist Alwynne Gwilt

Glenfiddich’s Inaugral Experimental Bartender Competition Crowns Its UK Winner

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Glenfiddich’s first global competition to find the world’s most experimental bartender kicked off with the UK being the first country to crown their winner, Shea Campbell from Orchid, Aberdeen.

True to Glenfiddich’s maverick family values, the global search aims to recognise and reward forward thinking bartenders who collaborate with ‘mavericks’ outside the traditional drinks world, such as musicians, chefs and artists, to develop a unique and inventive Glenfiddich drinking experience.

Shea Campbell partnered with his sister Ciara, a ceramics artist, to create different vessels allowing the drinker to explore the various flavours and aromas of the whisky, as well as experience the touch, weight and colour of the vessel itself.

The judges’ criteria was to find someone with exceptional whisky knowledge who could bring a disruptive, category changing concept and show good commercial understanding for their idea to be replicated globally. The judges, who included Glenfiddich UK Ambassador, Mark Thomson, Glenfiddich’s Senior Brand Manager, Sarah Harding, Hannah Sharman-Cox of Drink up London and Tony Conigliaro of The Drink Factory were impressed by the strong family connection and the share-ability of the siblings’ idea.

Shea said: “To win was very special, because this went beyond other competitions which have the liquid as the focal point, allowing us to focus on the experience. Glenfiddich have really started a new dialogue and platform for bartenders to extend their creative abilities beyond the realm of ingredient pairings and brand knowledge.”

Glenfiddich’s UK Ambassador and judge, Mark Thomson said: “For me, this competition allows us to creatively engage with the on-trade in a new and exciting way, whilst still keeping our maverick brand values at the forefront.”

Finalists will take part in the Glenfiddich Experimental Bartender Academy in November at the Glenfiddich Distillery in Dufftown, Scotland. The winners from UK, USA, Germany, Columbia, SA, UAE, Switzerland, India, and Australia will come together for the four day Academy where they will be tasked with hands on experiences at every stage of the whisky making process. On the fourth and final day they will present their idea to the global judges. The winning collaboration will see their idea become reality, supported by Glenfiddich.

Glenfiddich Global Brand Ambassador Steps Into New Role

glenfiddich-logoIan Millar, Global Brand Ambassador for Glenfiddich, is taking up a newly created role of Prestige Whisky Specialist for William Grant & Sons, based at the Glenfiddich Distillery in Dufftown.

Ian has spent the last decade as global brand ambassador for the World’s Most Awarded Single Malt, building love and desire for Glenfiddich around the world with consumers, bartenders, whisky collectors and connoisseurs, journalists and bloggers. Ian will now be giving his well-travelled passport a rest as he takes on a crucial role in delivering world class whisky experiences at the distillery.

Enda O’ Sullivan, Global Brand Director for Glenfiddich said: “On behalf of the entire team, I would like to sincerely thank Ian for his many achievements and accomplishments over ten years as global brand ambassador and I have no doubt he will continue to be a success in his new role. During Ian’s tenure Glenfiddich has gone from strength to strength and he has played a pivotal role in helping to grow the World’s Most Awarded Single Malt in to what it has become today.”

Ian said: “After ten years of sharing the joys of Glenfiddich around the world it`s time to step back into a role that will give me more time with my family. I have enjoyed my time as global ambassador immensely I will miss working with the various teams and in particular our world class team of ambassadors. They can’t get rid of me that easily however and I’m very much looking forward to the new role as the prestige whisky specialist for the company.”

Ian has over 40 years’ experience in Scotch whisky, having worked for a number of distillers in various technical and production roles, including mashing, distillation and warehousing before joining William Grant & Sons, where he was distillery manager for both Glenfiddich and The Balvenie before embarking on his journey as global brand ambassador.

Ian will commence his new role on March 1st 2016 and the search to fill Ian’s very large shoes has begun. The aim is to recruit Ian’s successor from within William Grant & Sons’ team of ambassadors.

New Premium Design For Glenfiddich Core Range

NEW GF 12 bottle

William Grant & Sons UK’s Glenfiddich 12 and 15 Year Old single malt Scotch whiskies have been given a distinctive new pack design to complete a core range overhaul.

The redesign of the 12 and 15 Year Old expressions completes a core range refresh, which began with the redesigned Glenfiddich 18 Year Old, launched in November 2014.

The new Glenfiddich 12 and 15 year old bottles feature a more confident and dominant Stag and feature product information presented on a cream band which is more representative of the category. They are presented in premium presentation boxes, embossed with the instantly recognisable Glenfiddich gold stag and finished with luxurious gold foil detail.

Sarah Harding, Senior Brand Manager, Glenfiddich comments: “This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range. Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award winning liquid. The prestigious new look will hopefully capture and reflect our whisky making credentials and the  brand’s authenticity and family heritage.”

The new range will be available from September 2015.

Glenfiddich Launches Search For Malt Mastermind 2015

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Glenfiddich, the UK’s number one single malt Scotch whisky, has launched its annual Malt Mastermind competition. From today (1 June), bartenders are able to enter the contest which requires them to demonstrate creativity, knowledge and showmanship by creating a serve using Glenfiddich 12 Year Old, Glenfiddich 15 Year Old or Glenfiddich 18 Year Old.

The entry process will be open until 23 August. To enter Malt Mastermind, bartenders should visit http://www.glenfiddich.com/maltmastermind

Last year’s winner, Ali Reynolds from Hawksmoor Spitalfields, has been invited back to defend his title. Ali will be pitted against nine other hopefuls for the crown of Malt Mastermind 2015.

The competition will be held at the Glenfiddich Vaults at Voltaire in Central London on 14th September 2015. As well as serving up their signature drinks, the finalists will also take part in a quick fire buzzer round – testing knowledge on both the serious and more light-hearted side of all things whisky.

Competitors will be judged on creativity, execution and presentation skills, appearance, nose, taste and finish. The winner will enjoy a VIP trip to the Glenfiddich distillery where they will try some rare expressions and have’ access all areas’. In addition, they will take home a trophy and £1,000.

Follow the competition @GlenfiddichMM #MaltMastermind