Glenfiddich Festival Experiment #3 Returns to Celebrate Bartenders Across the UK and Beyond

This weekend saw the return of the legendary Glenfiddich Festival Experiment for round three. Bigger and better than ever before, this year’s festival welcomed more than 1,200 members of the on-trade from around the world to celebrate the bartending industry. The private two-day festival was first launched in 2017 as a thank you to theContinue reading “Glenfiddich Festival Experiment #3 Returns to Celebrate Bartenders Across the UK and Beyond”

Glenfiddich Elevates Flagship Range With Sophisticated Redesign

Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, withContinue reading “Glenfiddich Elevates Flagship Range With Sophisticated Redesign”

Unwrapped – The Other Side of Bartending

William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insightsContinue reading “Unwrapped – The Other Side of Bartending”

The Glenfiddich Festival Experiment Returns to Dufftown

The Glenfiddich Festival Experiment is back. What started as a thank you to 350 members of the Scottish on-trade in 2017 is gearing up for a bigger and better round two. Hosted at the single malt’s spiritual home in Dufftown, Glenfiddich will be opening its doors to 850 members of the hospitality industry and beyond.Continue reading “The Glenfiddich Festival Experiment Returns to Dufftown”

Glenfiddich Fire And Cane Sparks The Unexpected

Glenfiddich – the world’s most awarded single malt Scotch whisky – launches the fourth concept in its Experimental Series with Glenfiddich Fire & Cane, a smoky whisky finished in sweet rum casks. Fire & Cane is inspired by the early innovation of Glenfiddich Malt Master Brian Kinsman, who in 2003, first ran peated spirit throughContinue reading “Glenfiddich Fire And Cane Sparks The Unexpected”

The Glenfiddich Burns Night Experiment

On January 25th, Glenfiddich hosted ‘The Glenfiddich Burns Night Experiment’ at ProVision Studios in Hoxton. In partnership with innovators from beyond the whisky world, Glenfiddich pushed the boundaries of Burns’ Night traditions to celebrate the life of Scotland’s most famous poet. Experimenting has always been at the heart of Glenfiddich. It is by keeping anContinue reading “The Glenfiddich Burns Night Experiment”

Glenfiddich Adds To Its Experimental Series With Winter Storm

Glenfiddich, the world’s most awarded single malt Scotch, today launches Glenfiddich Winter Storm, a limited edition whisky finished in Ice wine casks. The result is a short, crisp premium liquid imbued with a unique layer of sweetness and complexity. Glenfiddich’s Malt Master, Brian Kinsman, is always pursuing ingenious innovations in Scotch whisky. This latest expressionContinue reading “Glenfiddich Adds To Its Experimental Series With Winter Storm”

William Grant & Sons Appoints Stephen Rutherford As Glenfiddich UK Brand Ambassador

Independent family distillers, William Grant & Sons UK has today confirmed that Stephen Rutherford will take on the role of UK brand ambassador for Glenfiddich, with immediate effect. Stephen’s new role will see him focus on generating brand awareness, building brand advocacy and bridging communication between the brand and consumers, bars & restaurants, retailers, distributorsContinue reading “William Grant & Sons Appoints Stephen Rutherford As Glenfiddich UK Brand Ambassador”

Glenfiddich Announces Search For The Next World’s Most Experimental Whisky Bartender

Following the inaugural launch of Glenfiddich’s search to find the World’s Most Experimental Bartender, Glenfiddich is looking for the next maverick to take the crown. The global search aims to recognise and reward individuals who collaborate with artists outside of the traditional drinks world in order to create a more surprising, inventive drinking experience. TheContinue reading “Glenfiddich Announces Search For The Next World’s Most Experimental Whisky Bartender”

Glenfiddich IPA Experiment Launches In UK On-Trade With Young’s Exclusive

Glenfiddich, the world’s most awarded single malt whisky, officially launches the Glenfiddich IPA Experiment in the UK on-trade starting with 85 Young’s pubs across London. The Glenfiddich IPA Experiment is the world’s first single malt Scotch whisky finished in IPA craft beer casks. A collaboration between Glenfiddich Malt Master, Brian Kinsman, and Speyside craft brewer,Continue reading “Glenfiddich IPA Experiment Launches In UK On-Trade With Young’s Exclusive”