William Grant & Sons Distils Innovative Spirit at ‘Hackadram’

hackadram logoIndependent family own distillers, William Grant & Sons, is looking to define the future of the spirits through a ‘hackadram’, its version of a hackathon.

Taking place on the 25th and 26th January at Plexal, a hub for start-ups and enterprises, in east London, the Hackadram will see creatives and specialists from a wide range of backgrounds and industries attempt to crack four business challenges.

The Hackadram will distil some of the best practices from tech and start-ups, capturing their entrepreneurial spirit where problems are solved quickly in novel ways through ‘hacks’. There is a loose format to the two days with intensive, open minded creative sessions and the opportunity for participants to pitch their ideas to a panel of judges.

The judging panel consists of a number of individuals who are renowned innovators in their own fields including one of the world’s leading bartenders and owners Ryan Chetiyawardana aka Mr Lyan, entrepreneur Simon Devonshire OBE, who has co-founded and scaled-up a number of ventures including One Water and Zopa.com, and Ben Southworth, a start-up expert. They will be joined by a number of internal judges including William Grant & Sons Global Chief Marketing Officer, Philip Gladman.

The event features four challenges focusing on themes of ecommerce, bartender engagement, shopper targeting and disruptive drinking experiences. Ultimately William Grant & Sons is looking for genuinely ground breaking and game changing ideas to invest in and commission.

For more information go to http://www.hackadram.com

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