On January 25th, Glenfiddich hosted ‘The Glenfiddich Burns Night Experiment’ at ProVision Studios in Hoxton. In partnership with innovators from beyond the whisky world, Glenfiddich pushed the boundaries of Burns’ Night traditions to celebrate the life of Scotland’s most famous poet.
Experimenting has always been at the heart of Glenfiddich. It is by keeping an open mind that they continue to challenge the rules of single malt – a philosophy which led to collaborating with like-minded individuals to develop the Glenfiddich Experimental Series. This Burns night, Glenfiddich brought the spirit of experimentation to life through collaborations with Adam Handling, Chef Owner of Frog by Adam Handling, and Matt Whiley, founder of cocktail bar, Scout. Adam’s ethos of marrying flavours with mind-boggling culinary techniques created dishes that challenged the assumptions of a typical Burns supper, and Matt’s cocktail menu combined Glenfiddich with his love of foraged ingredients, house ferments and British produce.
The evening was hosted by Stephen Rutherford, Glenfiddich National Brand Ambassador, who brought Robert Burns’ work to life alongside spoken word artists, Loud Poets. The collective of contemporary poets paid homage to Burns whilst showcasing their own artform, which challenges the frontiers of traditional poetry.
Adam Handling commented: “It’s a real pleasure to partner with Glenfiddich to bring a flavour of Burns Night to London this January. I’m loving the opportunity to give my modern British twist to traditional Scottish dishes, using some of my favourite fresh, seasonal ingredients.”
Matt Whiley commented: “Collaborating with others who have such a deep knowledge of their ingredients and craft is always an incentive to take on new projects, and that is why working on The Glenfiddich Burns Night Experiment was a no brainer. I have loved experimenting with the Experimental Series whiskies and I can’t wait to see them being enjoyed on the evening in an unexpected way.”
Stephen Rutherford, Glenfiddich National Brand Ambassador, said: “As the world’s most awarded single malt, Glenfiddich is continuously looking to push the boundaries of whisky making and The Experimental Series is the most recent example of this. Therefore, what better place to bring the brand’s experimental DNA to life than on an evening dedicated to another of Scotland’s greatest traditions – Burns Night. Robert Burns dared to experiment and broke the mould of 18th century prose. An innovator ahead of his time, his work is still celebrated centuries later across the world, just like the single malts of William Grant.”
Gwilym Cooke, Glenfiddich UK Senior Brand Manager added: “Collaboration is intrinsic to Glenfiddich and we’re delighted that we’re able to bring Adam and Matt’s talent together to create a Burns Night like no other.”