The Winning Formula: Antica Formula Launches Cocktail Competition

Antica Formula cocktails
Bartenders from across the UK will put their mixology skills to the test in a cocktail competition showcasing the versatility of Antica Formula, the original Italian vermouth.
At stake is the chance for four regional winners to enjoy an exclusive VIP trip to Milan to visit the Fratelli Branca Distillery, where Antica Formula is still made to the original 1786 recipe.

With Antica Formula a key ingredient in three much-loved cocktails – the Negroni, Americano, and Hanky Panky – entrants will need to demonstrate their knowledge of the heritage and character of the iconic red vermouth.

UK distributor Hi-Spirits is inviting bartenders to create their own aperitivo recipe based on one of the four classics. The drink must either feature on the cocktail menu or as a special at their bar. The shortlisted finalists will be invited to compete at four regional events in Scotland, London, the North West and the Midlands, where they will be asked to:

• Make three of their chosen cocktail from the Negroni, Americano and Hanky Panky; the drinks will be made individually and contestants judged on consistency;
• Make the cocktail which they originally submitted to the competition.
The four regional contests will be decided by a panel of judge headed by Nicola Branca, world ambassador for Antica Formula. Judges will be awarding points for drinks that reflect the tradition and strengths of Antica Formula, as well as the contestants’ technical skills.

Dan Bolton, managing director of Hi-Spirits, said: “Antica Formula is at the heart of some of the world’s best-loved cocktails. We’re not only inviting the UK’s top bartenders to show that they can make the classics expertly and consistently, but also that they have the skill and ingenuity to create an aperitivo of their own as a twist one of these great cocktails.”

The competition opens on 1 May, and entrants have until 31 July to enter their aperitivo recipe online at http://www.Hi-Spirits.com/competitions, where full terms and conditions can be found. The regional finals will be held between 4 and 8 September, with the winners heading to Milan later in September.

• Antica Formula is the classic Italian red Vermouth, sweet and with a subtle vanilla aroma. It was created by Antonio Benedetto Carpano, the inventor of the Vermouth category, in 1786. Made by Fratelli Branca Distillerie with a selected infusion of mountain herbs and spices, including saffron, Antica Formula is produced in limited quantities and sealed with a cork in a distinctive brown bottle which includes a reproduction of the original 1786 label. As well as an essential ingredient in many classic cocktail, Antica Formula is ideal to drink over ice with an orange wedge, both as an aperitivo or after dinner.

For more information, contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com, or visit http://www.hi-spirits.com.