Tag Archives: competition

Win Your Chance To Be At The Official Super Bock UK Launch Party

Original-right-product-bg

Join Super Bock for a night of celebration at BEAT London, the iconic private members club just off Oxford Street on Wednesday 24th May, 6-11pm!

In its 50+ years of opening, BEAT has housed some of the great music legends of our time including David Bowie, Jimmy Hendrix and The Sex Pistols ­ and Super Bock is offering you a one off opportunity to experience it.

There will be live music from special guest, Portuguese DJ Moullinex who has performed in venues and festivals across the world and is now bringing his electronic vibes to BEAT London for the first time.

Drinks will be flowing, everyone will be dancing and we’d love for you to come and join the party!

Want to go? I’ve 5 pairs of tickets to give away! Head to my Twitter page and enter! Simple!

Terms and Conditions;

Open to people aged 18+ only and must be residing in the UK. Travel expenses are not covered for, and winning tickets cannot be swapped for monetary value. A single ticket is the prize, no extra tickets available for travelling partners. Competition closes midnight 23rd May 2017.

 

The Winning Formula: Antica Formula Launches Cocktail Competition

Antica Formula cocktails
Bartenders from across the UK will put their mixology skills to the test in a cocktail competition showcasing the versatility of Antica Formula, the original Italian vermouth.
At stake is the chance for four regional winners to enjoy an exclusive VIP trip to Milan to visit the Fratelli Branca Distillery, where Antica Formula is still made to the original 1786 recipe.

With Antica Formula a key ingredient in three much-loved cocktails – the Negroni, Americano, and Hanky Panky – entrants will need to demonstrate their knowledge of the heritage and character of the iconic red vermouth.

UK distributor Hi-Spirits is inviting bartenders to create their own aperitivo recipe based on one of the four classics. The drink must either feature on the cocktail menu or as a special at their bar. The shortlisted finalists will be invited to compete at four regional events in Scotland, London, the North West and the Midlands, where they will be asked to:

• Make three of their chosen cocktail from the Negroni, Americano and Hanky Panky; the drinks will be made individually and contestants judged on consistency;
• Make the cocktail which they originally submitted to the competition.
The four regional contests will be decided by a panel of judge headed by Nicola Branca, world ambassador for Antica Formula. Judges will be awarding points for drinks that reflect the tradition and strengths of Antica Formula, as well as the contestants’ technical skills.

Dan Bolton, managing director of Hi-Spirits, said: “Antica Formula is at the heart of some of the world’s best-loved cocktails. We’re not only inviting the UK’s top bartenders to show that they can make the classics expertly and consistently, but also that they have the skill and ingenuity to create an aperitivo of their own as a twist one of these great cocktails.”

The competition opens on 1 May, and entrants have until 31 July to enter their aperitivo recipe online at http://www.Hi-Spirits.com/competitions, where full terms and conditions can be found. The regional finals will be held between 4 and 8 September, with the winners heading to Milan later in September.

• Antica Formula is the classic Italian red Vermouth, sweet and with a subtle vanilla aroma. It was created by Antonio Benedetto Carpano, the inventor of the Vermouth category, in 1786. Made by Fratelli Branca Distillerie with a selected infusion of mountain herbs and spices, including saffron, Antica Formula is produced in limited quantities and sealed with a cork in a distinctive brown bottle which includes a reproduction of the original 1786 label. As well as an essential ingredient in many classic cocktail, Antica Formula is ideal to drink over ice with an orange wedge, both as an aperitivo or after dinner.

For more information, contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com, or visit http://www.hi-spirits.com.

The Science of Staritsky & Levitsky Cocktail Competition Launches

H2O Advert
Staritsky & Levitsky premium vodka and award-winning UK importer Emporia Brands are proud to launch the Science of Staritsky & Levitsky as part of their ongoing campaign of H20 Cocktails, launched in 2016.

Launching in partnership with the UKBG (United Kingdom Bartenders Guild), Brand Manager Matthew Dakers is asking for budding bartenders from across the UK to create a unique serve, with a recipe that contains the elements of solid, liquid and gas. Entries are open now and will continue to be accepted until 12th May. The judging panel will select competitors from the submitted entries and invite them down to the final in London on May 22nd 2017.

To qualify, the venue must stock Staritsky & Levitsky vodka, and the recipe to use a minimum of 25ml Staritsky & Levitsky Reserve vodka as the base ingredient. The winning bartender will win themselves a Rotovap for use within their venue.

Inspiration behind their recipe is also needed. Staritsky & Levitsky was founded by a group of vodka enthusiasts, passionate about reviving the heritage and traditions of authentic, small batch vodka distillation in the historic birthplace of the vodka production, so vital to the Science of Staritsky & Levitsky campaign.

For full rules and how to enter, please see the below or speak to either Matthew Dakers (matthew@emporiabrands.com) or a local Emporia Brands representative found at http://www.emporiabrands.com/contact

#H2OCocktails

RULES:

THE COMPETITION IS OPEN TO ALL BARTENDERS, MEMBERS AND NON MEMBERS OF THE UKBG

Please send you recipes to vicepresident@ukbartendersguild.co.uk

  • Ingredients can be measured using a measuring cup/jigger or free poured.
  • Staritsky & Levitsky Reserve will be provided for the final.
  • All other ingredients to be supplied by competitor.
  • Competitors are expected to use their own bar utensils, and glassware to prepare the cocktails.
  • Garnishes will consist only of edible fruit or vegetable.
  • Each competitor shall be limited to six (6) minutes in mixing.

 

COCKTAIL RULES

  • Each competitor must submit a recipe containing a minimum of 25ml of Staritsky & Levitsky Reserve
  • The recipe shall be an original creation.
  • Each competitor must submit a 50-100 words explaining their drink and what inspired their creation

 

 

Follow Staritsky & Levitsky on Facebook at www.facebook.com/StaritskyLevitskyVodka, Twitter @SL_VodkaUK and Instagram at www.instagram.com/sl_vodkauk

St Patrick’s Day Launch for The Cold Irishman Competition

The-Irishman
This St Patrick’s Day, 17th March 2017, sees Walsh Whiskey and UK Importer Emporia Brands come together for the UK’s first ever cocktail competition involving The Irishman whiskey.

Focusing on The Irishman Founder’s Reserve expression, both companies are on the lookout for the best innovative twist on their signature serve, The Cold Irishman. With the original recipe seeing a blended combination of The Irishman Founder’s Reserve, coffee, half and half and sugar syrup, the competition throws open a variety of options to impress the Walsh family of Bernard and Rosemary.

The award-winning Walsh Whiskey are offering an exclusive trip to their new distillery ‘Royal Oak’, with the chance to experience the range of expressions first hand, as well as the immersive opportunity of a VIP distillery tour located in the heart of barley-growing country, framed by two-hundred-year-old might oaks on the banks of the goodly River Barrow in Ireland’s Ancient East.

With a minimum of 35 ml of The Irishman Founder’s Reserve needed, and a maximum of 5 ingredients (including the base whiskey and excluding garnish) allowed, bartenders also need to explain their inspiration as part of their submission.

To enter, bartenders are asked to submit their details and cocktail recipe to the online registration form located at http://www.emporiabrands.com/coldirishman

Entries will be open from 17th March until 12th May, in which a blind judging will take place of all submissions by some of the top industry figures in whiskey, as well as an Emporia Brands representative visiting the venue to experience the recipe first hand, with the winner announced on 19th May, the day before World Whisky Day. The winner will win the trip to Royal Oak later in 2017 where they will re-create their winning recipe to the Walsh Family, VIP’s and journalists within the distillery itself.

#ColdIrishman

For more information on Walsh Whiskey, please visit http://walshwhiskey.com or follow on Twitter @WalshWhiskey, Facebook at /walshwhiskey and /TheIrishmanWhiskey and Instagram at http://www.Instagram.com/walshwhiskey

Finalists Announced at Northern Restaurant & Bar Cocktail Competition with Whitley Neill Dry Gin

Whitley Neill - Gin and Tonic

Finalists announced for the Northern Restaurant & Bar’s annual cocktail competition, sponsored by Whitley Neill Dry Gin, with the chance to win a once in a lifetime VIP visit to South Africa.

Competitors have been asked to submit one unique drink, containing a minimum of 35 ml of any Whitley Neill Dry Gin expression, and adding inspiration of the gin’s South Africa influence.

Four finalists, chosen by a blind judging panel of gin experts including founder Johnny Neill, have been chosen, and they include;

Thomas Gedney-Higham, Bibi’s Italianissimo, Leeds
Bettina Kovacs, Dishoom, Edinburgh
Jenny Griffiths, Ten Mill Lane, Cardiff
Lükas Alberti, Three Six Six (Battersea), London

Each finalist will be invited to the final of the competition at Northern Restaurant & Bar in Manchester on Wednesday 22nd March 2016 at 3:15pm. The competition is hosted by Dave Marsland aka Drinks Enthusiast and Halewood Wines & Spirits, the distributors for Whitley Neill Dry Gin, and compared by spirit writer Joel Harrison.

The winner will visit South Africa in late 2017 as the guest of Whitley Neill Dry Gin, which has previously beaten off the challenge from the World’s finest gin brands by winning gold at San Francisco World Spirits Competition 2014. The visit will also include a 1 day safari.

Northern Restaurant & Bar is the biggest hospitality show in the North. The show’s Spirit Room is the largest curated selection of spirit brands on show outside London. As well as the Casco Viejo cocktail competition, the Drinks Live theatre features a line-up of tutored tastings and masterclasses from some of the best names in the business. Tickets are free to anyone actively working in the hospitality industry, register now at northernrestaurantandbar.co.uk/webtickets

Altos Tequila Launches The Tahona Society Cocktail Competition 2017

TAHONA_2107
Altos Tequila is inviting bartenders across the world to increase their understanding of Tequila, perfect their mixology skills and gain international exposure by entering the Tahona Society Cocktail Competition 2017. Considered the world’s leading Tequila education programme, national heats are set to begin this month ahead of the global finale in Mexico in September.

Founded in 2010 by leading bartenders Dré Masso and the late Henry Besant, the Tahona Society welcomes mixologists to ‘Join the Mexican Evolution’ in its 2017 edition in response to the cultural movement in Mexico towards a renewed focus on craft, mastery and sustainability. These values are at the core of the creation of Altos Tequila and are reflected in the Tahona Society programme, as entrants must craft a cocktail that represents sustainable values, celebrates the flavour of agave and can be paired with a variety of authentic Mexican street food.

Local heats are set to take place from this month until September in a record 28 markets, such as USA (Texas, LA and NYC), London, and Paris. Designed to educate bartenders about the quality and provenance of Tequila, the importance of sustainability in bartending, and feature a comparative Tequila tasting, the heats will culminate with the national Tahona Society Cocktail Competition.

The winner from each country will be invited to Mexico for the week-long global Tahona Society Cocktail Competition in September. During the festivities, competitors will take part in a series of masterclasses – led by global bartending legends such as Dré Masso and Mexican agave spirits expert, Alberto Navarro – receive a tour of the Altos distillery and have the opportunity to explore the Los Altos region in the highlands of Mexico, where Altos Tequila is crafted using traditional production methods.

The second and third place winners will also travel to Mexico for the opportunity to fully immerse themselves in the country’s ancient tradition of agave spirit production, as well as to guest bartend in one of Mexico City’s leading bars.

The final contest will be judged by a jury including Dré Masso, a worldwide famous surprise guest bartender and the Tahona Society’s 2016 winner, Kelsey Ramage; and will challenge the finalists to create their cocktails with an added local-flavour twist, sustainable values and lead a short presentation and Q&A explaining the rationale behind their serve. The overall winner of the Tahona Society 2017 is set to become the Tahona Society Global Ambassador for one year and will have the opportunity to choose four countries to deliver a Tahona Society event next year.

Dré Masso, co-creator of Altos Tequila, says: “Our mission with the Tahona Society Cocktail Competition is to spread the love and knowledge of authentic Tequila around the world. It is important that we continue to provide support and education for future bartending generations by encouraging sustainability, which is at the heart of our business and at the future of the industry. We are proud of Altos’ sustainability credentials – in fact the total waste from our distillery would fit into a car boot – and we’re hoping this will inspire our 2017 entrants. Previous winners have completely blown us away with their innovation and skill, and I cannot wait to see what this year’s competition holds!”

The 2016 Tahona Society crown was given to Kelsey Ramage from renowned London bar, Dandelyan. Ramage overcame fierce competition from 20 of the world’s most talented bartenders with her winning creation, Never Die. Chosen by the expert panel of judges for its exceptional taste and ingenious use of local ingredients.

Bartenders from around the world can follow the competition and register their interest on the Tahona Society Facebook page http://www.facebook.com/TahonaSociety and are invited to contact Altos Tequila representatives in their markets for more details.

Chivas Starts Global Search For Its Next Master

2016-chivas-master-ocoalejandro-millan-ponce-de-leon-from-mexico

Chivas Regal, the world’s first luxury whisky, has launched its search for the 2017 Global Chivas Master. Now in its fourth year, the Chivas Masters cocktail competition is built on Chivas’ belief that great bartending is measured not only by the achievements of an individual, but by the ability to work together as a team. This year’s competition is set to celebrate the impact of Asia’s innovative and booming cocktail scene on the world, by holding the Global Final in Tokyo for the first time ever.

National stages of the competition will challenge entrants to celebrate the versatility and international appeal of Chivas Regal, through the creation of three new cocktails showcasing its smooth, rich and generous house style. Bartenders will be invited to take inspiration from the classic cocktails of New York, where Chivas was first launched in 1909; local flavours from their individual countries; and the celebrated traditions of Tokyo’s bartending scene, which is renowned for its extraordinary craftsmanship, kind service and precision.

The move to hold the Global Final in Tokyo – whose unique cocktail customs fascinate bartenders from across the world – continues Chivas Regal’s exploration of Asia’s cocktail capitals, following last year’s final in Shanghai. The most talented competitor from each market will be invited to spend an immersive week in Tokyo at the Chivas Masters Global Final, where the internationally-acclaimed panel of judges will share some of their insights and expertise through inspirational masterclasses.

The ultimate winner will not only impress with their individual bartending skills, but – crucially – will also prove their ability to work with an international bartending team, and collaborate and share success with international peers, through the Chivas Masters Collective team challenge. The 2017 Global Chivas Master will win the opportunity to travel to an iconic bar in the city of their choice, to work alongside some of the world’s most influential bartenders.

Max Warner, International Brand Ambassador for Chivas Regal, comments: “2016 was a year of firsts for the Chivas Masters: the first time the final of a global cocktail competition had been held in Shanghai, and the first time the concept of the Chivas Masters Collective was realised. The 2017 Chivas Masters competition is set to build on these innovations, cementing Chivas Regal’s commitment to hospitality and collaboration – traits central to the bartending industry – and set against the backdrop of Tokyo, one of the world’s great cocktail capitals. We welcome entry from bartenders from across the world, who believe they epitomise our values of brotherhood and generosity.”

Do you think you have what it takes to be the next Chivas Master? Visit chivas.com/chivasmasters to find out more about the competition, or get in touch with your local Pernod Ricard representative.

Auchentoshan Announces UK Bartenders To Join The World’s First New Malt Order

 

auchentoshan-bitters_marc-sethi-53782

On Monday 19 September, seven of the UK’s most creative talent from behind top city bars went head-to-head to prove they have what it takes to become a founding member of Auchentoshan’s new global bartender club; New Malt Order.

This is no ordinary bartender competition; it’s so much more. The prize? To create the very first of its kind, a new limited edition Auchentoshan® expression for distribution in the on-trade in 2017. Created by bartenders, for bartenders.

Seven went behind the industrial chic bar of London’s experimental Peg + Patriot, two were left standing.

Jack Wareing from the capital’s award-winning Dandelyan and Georgia Billing from Plateau in the heart of the city’s business district proved victorious.

Welcome to your UK bartenders. Welcome to the New Malt Order.

 

auchentoshan-bitters_marc-sethi-62171
Georgia Billing from Plateau

 

UK FINALS
Shortlisted bartenders from across the UK unleashed their fearless ingenuity to create the refreshingly different Auchentoshan & Ale, using their own bespoke bitters created to give a new spin to the single malt’s signature serve.

Mike Aikman; Owner of Bramble, Last Word Saloon and Lucky Liquor Co, John Cashman; International Brand Ambassador for Beam Suntory, and Amanda Humphrey; Mixxit Brand Ambassador scored each serve against three criteria; Artisanal, Alternative and Approachable.

The bartenders went on to let their individuality run riot to create a bespoke cocktail that enhances the smooth and versatile single malt – triple-distilled to every last drop.
Jack Wareing and Georgia Billing demonstrated their flair for shaking up the world of single malts with inventive bitters recipes and whisky cocktails that saw them triumph in the first annual New Malt Order competition.

This year, they will join 10 exceptional bartenders from around the world to form the Auchentoshan® New Malt Order 2016.

Georgia Billing said of her win; “I entered Auchentoshan’s New Malt Order competition to meet other bartenders who experiment with the chemistry involved in making bitters. It’s inspiring to see what drives like-minded people. Not all botanicals react in the same way to spirits, infusion techniques, ABV and other variables; any discussion can only aid progression. This competition is a fantastic opportunity to learn about manufacturing techniques like blending and distillation. I’m looking forward to being a part of it and meeting the other New Malt Order bartenders. I hope I can give back as much as I can learn!”

Mike Aikman commented; “To involve bartenders in the creation of a new whisky is an innovative idea and one which I will follow with interest. It’s an incredible honour for the New Malt Order winners to get to spend time with the Auchentoshan Master Blender, Rachel Barrie, and have their own product on back bars in the future.

“Jack’s presentation was very well thought out and he used interesting ingredients. His was the only ‘savoury’ drink we saw, which was an excellent showcase for the tasting profile of Auchentoshan Three Wood. Georgia’s scientific approach was unique. Her bitters were excellent and her second drink was proof that sometimes keeping drinks simple is the best tactic.”

John Cashman added; “As Auchentoshan is the only single malt triple-distilled to every last drop, we are looking for bartenders who also like to do things differently, are not afraid to challenge the status quo and use our whisky to make exceptional drinks. Jack brings a classic modern bartending skill, while Georgia brings a scientific approach to her bartending.

“I was impressed with Jack’s foraging approach for his bitters and this theme continued with his cocktail, which was influenced by druids and mythical times. Georgia’s style was more matter-of-fact but her innate understanding of flavour summarised in her own words, ‘what grows together, goes together’, took her drinks to a higher level. I’m excited by the prospect of Jack and Georgia joining our other 10 finalists from around the world to helping us create a brand new Auchentoshan expression; by bartenders, for bartenders.”

The Winning Entrants;

auchentoshan-bitters_marc-sethi-62272
Butter Scotch 1800

Georgia Billing, Plateau

“I entered Auchentoshan’s New Malt Order competition to meet other bartenders who experiment with the chemistry involved in making bitters. It’s inspiring to see what drives like-minded people. Not all botanicals react in the same way to spirits, infusion techniques, ABV and other variables; any discussion can only aid progression. This competition is a fantastic opportunity to learn about manufacturing techniques like blending and distillation. I’m looking forward to being a part of it and meeting the other New Malt Order bartenders. I hope I can give back as much as I can learn!”

Butter Scotch 1800

Ingredients:

45ml Auchentoshan American Oak
5ml Demerara Salt and Pepper rich syrup (Georgia’s own recipe)
2 dashes citrus spice bitters (Georgia’s own recipe)

Method:

Add all ingredients in to a cocktail shaker, shake well and serve over an ice block in to a rocks glass. Add a drop of bitters on to the ice block for aroma and colour. Serve with a lemon peel (oil is optional) and butterscotch candy on the side to be sucked alongside the drink for added buttery taste

auchentoshan-bitters_marc-sethi-53891
Jackie Bird

Jack Wareing, Dandelyan

“New Malt Order is my first real competition and I entered because I love whisky and wanted to push myself to create something special, on a different scale than I had ever worked before. It’s the chance to make friends with some of the most engaging and passionate people on the planet, as well as tapping into a knowledge base I otherwise would not have been able to get close to. It’s great to see brands as prestigious as Auchentoshan making whisky fun and accessible again.”

Jackie Bird

Ingredients:
50ml Auchentoshan Three Wood
4 dashes of Nine Herbs Bitters (Jack’s own recipe)
25ml pineapple cordial ( 3:4 pineapple shrub to pineapple juice)

Half a melon baller of Jack’s homemade raspberry and Campari sorbet (made with fresh raspberries and Campari with Xanthan gum)

Method:

Add all ingredients in to a cocktail shaker. Shake well and serve over ice in an old-fashioned glass.

UK Shortlist:
Andrei Marian, Four Sisters
Ernest Reid, Smith and Wollensky
Georgia Billing, Plateau
Harrison Knox, Archer Street
Jack Wareing, Dandelyan
Michele Raina, Skylon
Sam Mathieson, Dine

 

Auchentoshan Launces The New Malt Order

new Malt Order
Raised in the city, the single malt Scotch whisky Auchentoshan® has announced its search to find fresh creative talent from behind the bar who can demonstrate they challenge the norms and do things differently to become part of the New Malt Order. Not your traditional single malt, Auchentoshan® has done things differently for almost two centuries and its new global bartender competition is no exception.

Each year, the New Malt Order will unite 12 bartenders from cities around the world to collectively create a new limited edition Auchentoshan® expression. Working together, The New Malt Order will design both a new liquid and new packaging for distribution in the on-trade in 2017. By bartenders, for bartenders.

LIMITED EDITION
Championing their individuality, the expression created by the New Malt Order will include unique cask selections that reflect each bartender’s character and the experiences that have shaped their identity. The limited release will showcase the New Malt Order’s collective personality in both its tasting profile and product design, encapsulating the essence of what makes them different.

The New Malt Order competition marks the launch of the brand’s ‘Distilled Different’ campaign, which celebrates Auchentoshan®’s unique status as the only triple distilled single malt whisky – highly accessible and mixable – as well as its unique character, being Glasgow’s only single malt.

SEEKING THE DIVERGENT
Auchentoshan® has set its sights on inventive bartenders from five countries around the world to handpick 240 exceptional entrants from vibrant, urban bars who encompass the spirit of Distilled Different and strive to break the mould.

Where once Auchentoshan® Switch® gave bartenders the chance to get behind iconic bars and be mentored by leading mixologists around the world, the competition has evolved to recognise and reward dynamic spirits explorers who push the boundaries of cocktail ingenuity with an opportunity to create a new liquid.

The international bartending community will be tasked with putting their fearless expertise to the test through the creation of their own unique Bitters using Auchentoshan® New Make spirit. Every last drop of New Make is triple distilled, making it more open to embracing flavour than conventional Scottish single malts, whether that is the variety of barrels it matures in or the roots, herbs, spices and other flavours it’s combined with. Using a customised New Malt Order Bitters Kit, each bartender will create a new Bitters that will be used to showcase their own personal take on the brand’s signature Auchentoshan® & Ale serve.

AUCHENTOSHAN & ALE
Inspired by the Scottish classic, the ‘hauf an’ a hauf’ – a dram and an ale chaser – Auchentoshan®’s sweet aromas pair perfectly with the invigorating crispness of chilled beer. Auchentoshan® & Ale raises the benchmark with an ice cold serve that you can do differently by adding ale, pilsner or stout. The signature serve marries Auchentoshan® American Oak with citrus pale ale, the triple distilled liquid adds a delicate, smooth taste with sweet aromas of vanilla and coconut, pairing perfectly.

35ml Auchentoshan® American Oak
25ml Fresh lemon juice
25ml Honey syrup
90ml Citrus Pale Ale
Lemon wedge to garnish

1. Combine Auchentoshan®, lemon juice and honey syrup in a shaker filled with ice
2. Shake vigorously and strain into a vessel (with or without ice)
3. Top up with Citrus Pale Ale and garnish with a lemon wedge

Judged by the best in the business, the inaugural 12 members of the New Malt Order will be flown to the home of Auchentoshan® in Glasgow, Scotland, to join Master Blender Rachel Barrie for a five-day masterclass and immersion into the city’s effervescent, creative culture. After visiting some of Glasgow’s most inspirational and pioneering businesses to meet the entrepreneurial owners shaking up their industries, each bartender will be guided through a unique experimental blending of Auchentoshan® maturing whiskies to make their mark on the limited edition single malt.

DISTILLED DIFFERENT
Founded in industrial Glasgow, in 1823, Auchentoshan® is the only distillery in the city and remains unconstrained by convention. Reflecting the brand’s tenacious lust for city-living in all its bustling, diverse and cultural joy, Distilled Different and the New Malt Order celebrate the next generation of single malt lovers with a dynamic and arresting new creative identity inspired by Auchentoshan’s® inner-city urban surroundings.

Rachel Barrie, Auchentoshan® Master Blender, comments: “Auchentoshan®’s New Malt Order is an exciting opportunity for bartenders across the world to show us how they do things differently. The New Malt Order is synonymous with what the bartending community strives to achieve – a collaboration of innovators inspired not just by food and drink but also by the cultural areas of music, art and literature. The new expression created will be a liquid for the bartender by the bartender”.

Welcome to the New Malt Order.

Final Four Named In The Chairman’s Reserve Mai Tai Campaign

MaiTai

Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the final four venues who will be participating in the final of the current Chairman’s Reserve Mai Tai campaign.

The final, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature four venues from across the UK who have been tasked during June and July to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman’s Reserve. Utilising social media, events, Chairman’s Reserve sales and innovative promotional activity, bars and restaurants have been earning a vast amount of points, with the aim of gaining a spot in the final, which can ultimately win a training visit for two to St Lucia as part of the prestige Chairman’s XI programme.

The final four to make the final are Mahiki of London, Alvino’s based in Newcastle, The Bureau of Birmingham, and lastly Trading House, also of London.

The respective bars will now be invited down to Magic Roundabout on Tuesday 9th August to re-create their Chairman’s Reserve Mai Tai cocktail to a VIP crowd at the biggest Mai Tai party of the summer!

With a secret panel of judges on hand to test out each cocktail, the winning bar will find out on the evening whether they have earnt their place on the plane to St Lucia later in the year.

Enjoy a Chairman’s Reserve Mai Tai:

40ml Chairman’s Reserve rum
15ml Triple Sec
25ml Lime Juice
10ml Orgeat
10ml Gomme
Float 10ml Chairman’s Reserve Spiced rum

Shake all ingredients (except the Chairman’s Reserve Spiced) over ice and strain into an ice filled rocks glass. Float the Chairman’s Reserve Spiced on top of the serve and garnish with a mint sprig, grapefruit and lemon slice.

Chairman’s Reserve is widely available, including all online retailers, wine merchants and currently set at £20 at larger Sainsburys stores.

For more information on Chairman’s Reserve and Emporia Brands, please visit http://www.emporiabrands.com

Follow Chairman’s Reserve on Twitter @ChairmansUK, Facebook at http://www.facebook.com/ChairmansReserveUK and Instagram at http://www.instagram.com/ChairmansReserveUK