Malibu Gets Connected With Largest Global Execution Of ‘NFC’ Enabled Bottles

Malibu, the world’s No.1 coconut flavoured rum[1], is leading the way in the world of spirits innovation with the launch of its new ‘connected’ bottles. 45,000 Malibu bottles have been produced including an entirely app-less technology called Near Field Communication (NFC) to deliver content directly to a smartphone, and represent the largest global deployment everContinue reading “Malibu Gets Connected With Largest Global Execution Of ‘NFC’ Enabled Bottles”