Fifteen Years In The Making, Tullamore D.E.W. Launches Tullamore D.E.W. TRILOGY

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Tullamore D.E.W. – the original triple distilled, triple blend Irish whiskey – has launched Tullamore D.E.W. TRILOGY, a 15-year-old blend of its oldest, richest and smoothest Irish whiskeys. The pinnacle of the Tullamore D.E.W. range, Tullamore D.E.W. TRILOGY uses whiskey laid down at the turn of the millennium that has been matured and perfected in three different types of wood, delivering a compelling, premium Irish whiskey of distinct character and taste.

Tullamore D.E.W. TRILOGY was created as a celebration of whiskey-making, and designed as the perfect accompaniment for those moments that truly matter. Inspired by the power of three that defines Tullamore D.E.W. Original – a blend of three whiskeys that is three times distilled and matured in three cask types – Tullamore D.E.W. TRILOGY uses three unique woods, including Rum casks, a first for Tullamore D.E.W. Reflecting its position at the top of the Tullamore D.E.W. range, the packaging is black and carries a specially designed Trilogy symbol to denote triple distilled, triple blend, triple wood. Tullamore D.E.W. TRILOGY’s lovingly-crafted process and beguiling flavour profile position it as the perfect gift for occasions that deserve to be truly celebrated.

Tullamore D.E.W TRILOGY is inspired by the wisdom passed down through three generations of the Williams family, a family that passionately honed the three unique crafts of distillation, blending and maturation in finest oak. By maturing the triple distilled, triple blend whiskey in a combination of traditional refill, ex-Bourbon and ex-Oloroso Sherry casks and finishing it in carefully selected Rum casks; this new blend delivers a complex yet smooth taste.

John Quinn, Global Brand Ambassador for Tullamore D.E.W., said: “In Tullamore D.E.W. TRILOGY, we mark the craft that has been passed along in every bottle, since Daniel E. Williams introduced his Tullamore D.E.W. brand to the world. Through this, we celebrate our heritage of true craftsmanship and continued commitment to perfection.”

He continued: “Tullamore D.E.W. TRILOGY evokes the senses in a very distinct way. On the nose, there’s a nutty oakiness interlaced with a hint of tropical fruit. Creamy and full-bodied, this new blend excites the palate with elements of fruit, nuts and spice. Tullamore D.E.W. TRILOGY is finished in Rum casks to deliver a long, intensely rich and satisfying finish. Every sip is a journey.”

Tullamore D.E.W. TRILOGY is a 40% ABV triple distilled, triple blend, triple wood Irish whiskey, available in Dublin airport and selected outlets around the world.

Tullamore D.E.W. Unveils A World-First Cider Cask Finish Irish Whiskey

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Tullamore D.E.W. – the original triple distilled, triple blend Irish Whiskey – has unveiled the world’s first cider cask finished Irish whiskey – Tullamore D.E.W. Cider Cask Finish.

This unique whiskey combines two of Ireland’s oldest crafts, cider-making and whiskey-making. The result  is a rare blend that brings the senses on a journey – straight to the heart of Ireland. Tullamore D.E.W. Cider Cask Finish is a triple distilled, triple blend Irish whiskey infused with notes of toasted oak and tinged with cider sweetness to engage and delight the palate of Irish whiskey lovers everywhere.

John Quinn, Tullamore D.E.W. Global Brand Ambassador, commented; “To create Tullamore D.E.W. Cider Cask Finish, we selected the finest apples, which were then freshly pressed and held in oak casks for several months. As the cider fermented, the tart-yet-sweet notes infused the bourbon casks. We then siphoned all the fermenting cider, replacing it with Tullamore D.E.W. Irish whiskey for a further three months of maturation.”

He continued, “Once a year, this finely-balanced, sophisticated spirit is created here in the heart of Ireland,punctuated by an Irish seasonal craft with exquisite subtlety. By combining the age-old tradition of cider making – which dates back to the 1600s – with Tullamore D.E.W.’s 185 years of expertise in whiskey making, we believe that what we’ve produced is something incredibly exciting – a product that’s truly worth seeking out.”

Tullamore D.E.W. Cider Cask Finish has smooth distinctive taste – soft and mellow, with a lovely balance ofoak, creamy malt and sweet, fresh apple notes. It’s the sweet, lingering taste and subtle fruity notes that define this singular Irish whiskey, making it the perfect gift for true whiskey explorers.

Tullamore D.E.W. Cider Cask Finish is a 40% ABV triple distilled, triple blend Irish whiskey, available exclusively at Global Travel Retail outlets around the world.

Tullamore D.E.W. Raises A Glass To Celebrate Exciting New Chapters

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In preparation for the opening of its new distillery this September, Tullamore D.E.W. Irish whiskey has launched the ‘Parting Glass’ campaign, a global online search for the best toasts to mark the beginning of life’s new chapters.

The ‘Parting Glass’ is a time honoured way of marking the closure of one life chapter and celebrating the beginning of the next. As Tullamore D.E.W. celebrates its new chapter, it is inviting people to share their own parting glass moments online to be in with a chance of winning a trip to Ireland toattend the distillery opening celebrations this September. For a chance to win, people need to share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #PartingGlassUKto the entry.

To coincide with the competition and inspired by the award-winning short film ‘A Parting Glass’ featuring a group of guys ahead of their friend’s wedding, Tullamore D.E.W. has created a series of shareable videos featuring the same characters celebrating a variety of parting glassmoments. From a toast to a new home through to a raised glass to a new job,these videos can be personalised and shared with friends via http://www.TullamoreDew.com

Caspar MacRae, Global Brand Director, Tullamore D.E.W., commented: “The new Tullamore distillery opening is a true ‘Parting Glass’ moment for us – marking an exciting new chapter in our 185 year history. As we raise a glass to this momentous occasion, we look forward to seeing the milestones happening in the lives of our fans and inviting the best entrants to join us in Ireland for some very exciting celebrations in September”.

Toasts can be submitted directly via Instagram, Facebook or Twitter using #PartingGlassUK. The prize window for submissions runs from 9th July 2014 until 6th August 2014. For more information please visit http://www.TullamoreDew.com