A Modern Malt For The Creative Whiskey Drinker

The-Sexton-F-700ml----Bottle-ShotA new breed of whiskey is set to shake up the spirits category with its launch this month: The Sexton® Single Malt Irish Whiskey is an unexpected single malt, rich in hue, approachable in taste and memorable in flavour, and is heading to our shores from its Northern Irish home. The powerful and versatile drink goes against the grain— designed for a new modern whiskey drinker who looks for a multi-tasking malt that’s just as delicious enjoyed in a cocktail as it is neat or on the rocks.

Coming to market during an exciting time for the category, The Sexton is perfectly placed to usher in a new era for Irish single malt.

Borne of the trusted heritage and provenance of The Old Bushmills Distillery, The Sexton is the result of the unique vision and creativity of Master Blender Alex Thomas. Thomas is one of the world’s few female whiskey blenders and brings great expertise as well as bold and exciting new thinking.

Fascinated by the maturation phase of the whiskey-making process, she created The Sexton to be the perfect balance between spirit and oak. “It’s fantastic to bring The Sexton Single Malt Irish Whiskey to the United Kingdom during such an exciting time for the category. After years of experimenting with different cask profiles and laying the liquid to rest for just the right amount of time, I’m pleased to share a rich and deeply flavourful Irish single malt that is ideal for mixing in cocktails. In doing things differently, we want to celebrate those who are also forging their own path and leaving their mark on the world.”

Made from 100% Irish malted barley, The Sexton Single Malt is triple distilled for smoothness in copper pot stills and aged exclusively in Oloroso sherry butts. These sherry butts are all hand-selected, and Thomas has spent years working with partners who share her passion and commitment to excellence.

The European oak casks are air-dried for 16 months, toasted from the inside to a medium-high level and seasoned with Oloroso sherry for two years. First, second and third fill Oloroso sherry casks are used to achieve a perfect harmony between sweet sherry flavours and toasted oak notes. The Sexton is a non-age statement whiskey, which allows Thomas the freedom to select casks when the profile is just as she wants it.

The result is a rich and smooth whiskey perfect for new cocktail experimentalists or for those wanting to put a modern twist on a classic serve.

The Sexton’s rich and sophisticated spirit is matched in the style-stakes by the striking, hexagonal black bottle it’s served from, which unravels its own rich story and is set to be a covetable decanter for display in some of the country’s leading cocktail bars.

The term ‘Sexton’ comes from the Medieval Latin word ‘sacristanus’, meaning custodian of sacred objects, and is used to describe the man who prepared the grave—the last man to witness the body before being laid to rest. As such, The Sexton Single Malt challenges people to make choices every day that will add up to a life story worth telling.

The bottle has been crafted to tell the story of The Sexton. A unique skull on the bottle is a mark of its spiritual owner. Its distinguished shape and heavy composition means it requires a strong grip—and its black exterior has been designed to appeal to the creative and style conscious whiskey drinker.

The Sexton unveiled itself to some of London’s leading bartenders in suitably bold settings for its official UK launch. An immersive tasting experience unfolded in the pitch-black underground of the Clerkenwell Catacombs in East London, where senses were heightened in the surroundings of the eerie underground location as guests tried the whiskey for the very first time.

At the one-off tasting event, The Sexton signature serves were introduced – modern, fresh takes on classics, perfect for drinking in the night time hours:

THE HOLY GRAIL

50ml The Sexton Single Malt, top with soda water, 2 dashes Angostura bitters, serve over ice and garnish with a lemon peel

LOVE IT TO DEATH

50ml The Sexton Single Malt, 25ml fresh lime juice, 12.5ml Aperol, 2 dashes Absinthe, 20ml sugar syrup, serve garnished with thyme and orange peel

MOURNING, NOON & NIGHT

35ml The Sexton Single Malt, 25ml sweet vermouth, 25ml Campari, serve on the rocks & garnish with a lemon peel

THE HAUNTED

50ml The Sexton Single Malt, 5ml coffee liqueur, 5ml maple syrup, 2 dashes chocolate bitters, serve on the rocks

BURY THE HATCHET

50ml The Sexton Single Malt, 25ml lemon juice, 12.5ml gomme (sugar syrup), top with soda water and add a 15ml sweet sherry float, garnish with a wedge of lemon

LAID TO REST

25ml The Sexton Single Malt, 5ml Pedro Ximenez sherry, 20ml Manzanilla sherry, 12.5ml spiced claret syrup, serve over crushed ice and garnish with mint leaves and dried spices

DEAD OF NIGHT

35ml The Sexton Single Malt, 25ml lemon juice, 20ml sugar syrup, 1 egg white, 12.5ml red wine, shake and serve on the rocks.

CHILLED TO THE BONE

35ml The Sexton served on the rocks

The Sexton is available from November in high-end bars, restaurants and lounges as well as fine wine & spirits shops for a suggested retail price of £27.99 GBP.

The Midleton Very Rare Legacy Continues With 2018 Edition

Midleton_box-open-on-white - sizeIrish Distillers, makers of the world’s most enjoyed whiskeys, has unveiled the 2018 vintage of Midleton Very Rare. The 35th edition in the renowned and highly collectable range, first unveiled in 1984, is a masterfully blended Irish whiskey, crafted at the Midleton Distillery, Co Cork, by Master Distiller Brian Nation.

Midleton Very Rare 2018 is the result of the careful blending of exceptional, rare and hand-selected single pot still and single grain Irish whiskeys. Each cask has been matured exclusively in lightly-charred ex-Bourbon American oak barrels for between 12 and 28 years, imparting a vanilla sweetness which is in keeping with the rich tradition laid down by the series over the past four decades.

The 2018 edition offers a subtle floral note alongside a hint of fresh herbs and citrus from the Irish grain whiskey contribution, which is complemented by the spicier Irish single pot still whiskey characteristics of cinnamon, clove and black pepper. The vanilla sweetness contrasts with the charred oak to deliver a finishing touch of orchard fruit, green banana and a hint of barley sugar.

Bottled at 40% ABV, Midleton Very Rare 2018 is available globally from this month at the RRP of €180 in markets including Ireland, the UK, and the US.

Brian Nation, Master Distiller at Midleton Distillery, commented: “It is a great honour to have my signature on the front of each bottle of Midleton Very Rare, and this acts as the ultimate guarantee of quality from the Midleton Distillery. We set aside very small amounts of particularly fine single pot still and single grain distillates each year so that the Midleton Very Rare legacy can continue. This practice has been going on for over 40 years and today we are the proud custodians of the exceptional distillates with a duty of care to ensure that future generations are able to enjoy the pinnacle of Irish whiskey as we do today.”

The Irishman’s Bounty from Saint Lucia – Founder’s Reserve with a Hint of Rum!

launch of the Irishman Founders Reserve Caribbean Cask Finish

Walsh Whiskey Distillery has released the second expression in The Irishman Founder’s Reserve Cask Series, a limited edition finished in rum casks from the tiny tropical Caribbean island of Saint Lucia. The Irishman Founder’s Reserve – Caribbean Cask Finish, a super-premium whiskey, is a rare vatting of Single Pot Still and Single Malt whiskeys finished for 6 months in Chairman’s Reserve Rum casks.

In recent years, as part of his research into new cask finishes for his portfolio of whiskeys, Walsh Whiskey founder, Bernard Walsh, has sourced casks from a range of countries including Spain, France, China, Kentucky and Italy. This limited edition, of just 12 casks, began in 2014 when he made the trip to the island of Saint Lucia in the West Indies in search of rare casks to give a special expression to his original whiskey.

The Irishman Founder’s Reserve, is distilled entirely in copper pot stills and Bernard’s journey took him to visit the famous St. Lucia Distillers (established 1932) where they also use copper pot stills to distil their rum. While there, Bernard handpicked 12 oak casks and he chose to age them in St. Lucia Distillers’ iconic Chairman’s Reserve Rum for a minimum of 2 years from 2015. The casks were subsequently brought to Ireland in the autumn of 2017 and used to finish a batch of The Irishman Founder’s Reserve for 6 months.

John Kelly, Commercial Director, Walsh Whiskey Distillery, said: “St. Lucia Distillers, who produce Chairman’s Reserve Rum, are renowned as a prestigious operation first established and run by the Barnard family for almost 90 years. Bernard was confident that he would be able to select from a high quality stock of well cared for casks imbued with a classical rum flavour. This Caribbean Cask Finish release will complement our highly successful ‘The Irishman Founder’s Reserve – Marsala Cask’ finishes of 2017. We hope the lucky few who secure bottles will enjoy this unique whiskey which is characterised by tropical fruits and spices.”

The release is limited to just 12 casks with 380 bottles per cask. Each bottle is individually numbered and signed by Bernard Walsh. This premium whiskey is now for sale across just 7 selected international markets namely; Ireland (including Dublin Airport), the USA, Canada, Russia, Germany, France and Holland. Of course bottles can also be purchased by visitors to Walsh Whiskey Distillery at Royal Oak in Ireland.

The Irishman Founder’s Reserve – Caribbean Cask Finish is triple distilled entirely in copper pot stills, natural non-chill filtered, aged in American oak bourbon barrels before being finished for 6 months in the Chairman’s Reserve Rum Casks and, finally, bottled at 46% ABV.

Redbreast Makes The Redbreast Dream Cask A Part Of The Family

Redbreast Dream Cask

Redbreast Irish whiskey, which is produced by Irish Distillers in Midleton Distillery, has launched the Redbreast Dream Cask, which will be available to buy through its online members’ club, The Birdhouse, from World Whisky Day (Saturday 19th May). The release follows requests from consumers and whiskey experts over the past 12 months, and becomes the first in a new series planned for the coming years.

Redbreast Dream Cask is a limited edition, 32 Year Old single pot still Irish whiskey – a single cask that was hand-selected last year by Master Blender, Billy Leighton, as his favourite Redbreast whiskey. The cask was chosen for having the perfect balance of pot still, Spanish oak and sherry flavours, which can usually only be achieved through blending – bringing to life Redbreast’s signature sherry style.

The whiskey was originally unveiled during a Facebook LIVE tasting to mark Redbreast’s World Whisky Day 2017 celebrations. Participants and viewers praised the quality and rarity of what is now the oldest Redbreast Irish whiskey ever to go on sale, with many requesting that the whiskey be made available to buy.

Redbreast Master Blender, Billy Leighton, commented: “In almost 40 years as a blender, Redbreast Dream Cask is a real highlight as I am able to select my own, personal dream Irish whiskey and share it with the world. Our inaugural tasting in 2017 was by far the largest whiskey tasting I have ever held, and the feedback we have received from the whiskey community on the liquid has been phenomenal, so it’s an honour to see it bottled to mark World Whisky Day 2018 – and watch this space for our 2019 plans.”

Billy Leighton, Master Blender

The Redbreast Dream Cask represents the perfect contribution of flavours through a careful maturation journey rounded out by a particularly sublime sherry butt. The original date of bonding goes back to 31st October 1985, with single pot still Irish whiskey filled into re-fill American Oak ex-Bourbon barrels. Then, on 8th March 2011, the whiskey was re-casked into a first-fill Oloroso Sherry-seasoned butt. The resulting whiskey is luxuriously smooth with wood resin notes reminiscent of well-polished antique furniture, lots of ripe fresh fruit flavours and an extremely balanced finish that slowly fades.

Redbreast Dream Cask is bottled without the use of chill-filtration at 46.5% ABV and is available in very limited quantities through Redbreast’s online private members’ club, The Birdhouse, for €500 per 50cl bottle. Click here to visit The Birdhouse.

Brendan Buckley, Strategy, Insight, Innovation & Prestige Whiskeys Director at Irish Distillers, added: “What started out as a celebration of Redbreast on World Whisky Day has developed into the release of a limited edition directly requested by Redbreast fans. We didn’t know it then, but World Whisky Day 2017 was just the beginning for Redbreast Dream Cask and we look forward to what Billy Leighton, and his apprentice Dave McCabe, will find in our Midleton warehouses in the years to come.”

Jameson Caskmates IPA Edition Goes On Sale Worldwide

Jameson IPA Caskmates - size
Irish Distillers, producer of the world’s most well-known and successful Irish whiskeys, today announced a new, global extension to the innovative Jameson Caskmates range with Jameson Caskmates IPA Edition, following a successful trial run in Ireland in September 2017.

Jameson Caskmates IPA Edition is a triple distilled Irish whiskey finished in craft IPA-seasoned barrels. The result is a whiskey that features the signature smoothness of Jameson alongside hints of light hops, fresh citrus and floral notes, and can be served neat, on the rocks, or paired with a beer.

Jameson Caskmates IPA Edition is the next chapter of a story that began in 2013, when Brian Nation, Master Distiller in Midleton Distillery, and Dave Quinn, Master of Whiskey Science in Midleton Distillery, met Franciscan Well Founder and Head Brewer, Shane Long, in a local Cork bar. The Midleton masters agreed to loan some Jameson casks to the brewery to discover their influence on Irish stout and when the stout-seasoned barrels were returned to Midleton Distillery, Dave Quinn re-filled them with Jameson Irish whiskey – a finishing process that created Jameson Caskmates Stout Edition. Having previously hit it off with stout, the team in Midleton were curious to try a new beer mate, and after much exploration discovered that a zesty IPA was the perfect partner.

Commenting on the announcement Jean-Christophe Coutures, Chairman and CEO of Irish Distillers, said: “Irish Distillers has a long history of innovation within the Irish whiskey category and we are incredibly proud of the latest chapter in this story of creative experimentation. This new addition to the Jameson Caskmates family was trialed in the Irish market exclusively since September 2017 and the response has been fantastic. We have no doubt that Jameson Caskmates IPA will be as popular throughout the world as it has been in its homeland of Ireland.”

Dave Quinn, Master of Whiskey Science in Midleton Distillery, added: “Without the curiosity and collaboration that took place that night in Cork and the expertise, passion and dedication that followed, we may have missed out on what has become a staple innovation within the Jameson family. It’s great to see the range growing so that more craft beer and whiskey fans alike can experience Jameson Caskmates. I recommend that you try the new release on the rocks or paired with a craft IPA but always with good friends over great conversations.”

Since launching in 2015, Jameson Caskmates has satisfied the appetite for new, innovative and authentic tastes among whiskey enthusiasts, Jameson drinkers and craft beer fans in over 40 markets worldwide.

Bottled at 40% ABV, Jameson Caskmates IPA Edition is available from December 2017 in the USA and January 2018 in Ireland. RRP is €38.

A New Era for Luxury Midleton Irish Whiskey

Midleton Very Rare Vintage Selection 2017 with box
Irish Distillers has signalled a new era for luxury Irish whiskey with the launch of the Midleton Very Rare Cask Circle, a private members club offering individuals the opportunity to obtain their own personal Irish Whiskey. The launch of the Midleton Cask Circle coincides with the release of Midleton Very Rare Vintage 2017, the 34th edition of the renowned and highly collectable range of Irish whiskeys, first unveiled in 1984.

The Midleton Very Rare Cask Circle Club invites whisk(e)y enthusiasts and collectors to obtain their own cask of Midleton Very Rare Irish whiskey from a variety of exceptional casks hand selected by Master Distiller, Brian Nation for their quality and rarity. Selecting a cask of Midleton Very Rare whiskey is a truly unique experience. Once members have chosen a cask that suits their personal taste, they can bottle it immediately or instead request bottles of their unique whiskey as and when required.

The programme boasts an array of different whiskey styles and ages – from 12 to 30 years old – that have been matured in a range of cask types including Bourbon, Sherry, Malaga, Port, Irish Oak and Rum. Thirty casks have been made available at launch, with prices available on request.

By becoming a member of the Midleton Very Rare Cask Circle, guests will have access to the Distillery Concierge, a unique service that will assist members in every detail of their personal experience. From choosing their whiskey to planning an extended itinerary, the Concierge allows guests to discover the best Ireland has to offer, from world class golfing at illustrious courses to exploring some of the most picturesque scenery in the world.

Jean Christophe-Coutures, Chairman and CEO at Irish Distillers, commented: “Irish Distillers introduced the world to luxury Irish whiskey back in 1984 and Midleton Very Rare has since become the embodiment of exceptional quality, craftsmanship and collectability. The unveiling of the Midleton Very Rare Cask Circle Club and the new Midleton Very Rare Vintage Release heralds a new era for luxury Irish whiskey and is testament to the growing demand for our finest, prestige Irish whiskeys around the world. We are proud of our position as long-standing guardians of our sector and we look forward to welcoming new additions to the Midleton Very Rare range in the years to come. Today’s launch allows Midleton Very Rare to further build upon its position as the pinnacle of Irish whiskey.”

Just two Master Distillers have had the privilege of preserving the legacy of Midleton Very Rare with only a select number of casks deemed of sufficient excellence and rarity to bear the Midleton Very Rare name. Midleton Very Rare 2017 has been specially blended from a hand selected batch of ex-Bourbon Barrels ranging in age from 12 years to 32 years. The 2017 edition also marks a redesign for the brand, featuring a unique bottle design and presentation box that further completes the overall Midleton Rare experience and better reflects the quality and rarity of the whiskey inside. The elegant bottle takes inspiration from a writer’s ink well and a soft dip in the shoulder echoes the nib of a pen, creating a subtle link to Ireland’s literary legacy.

Speaking about Midleton Very Rare Vintage Release 2017, Master Distiller, Brian Nation commented: “It has been a privilege for me to continue the legacy of Midleton Very Rare that Barry Crockett started in 1984. Midleton Very Rare is rightfully regarded as the pinnacle of Irish whiskey with each vintage cherished by collectors and whisk(e)y enthusiasts all over the world. Due to the handcrafted nature of this whiskey, there are slight variances in taste from year to year which add to the special nature of this whiskey. The 2017 cask selection includes some 32-year-old Midleton Grain Whiskey which will contribute the lighter floral perfume notes along with some citrus fruit. A 26-year-old Single Pot Still whiskey has also been selected, which delivers a wide spectrum of typical spice character, such as sweet cinnamon and clove”.

Bottled at 40% ABV and without chill-filtration, the new-look Midleton Very Rare Vintage Release 2017 is available from this month at the RRP of €180 and is available in the USA, Canada, Ireland and Ireland Travel Retail.

Lufthansa Selects Walsh Whiskey Distillery’s The Irishman For Its First Class Lounges

Bernard Walsh MD Walsh Whiskey Distillery Lufthansa Plane

Walsh Whiskey Distillery is flying high after Lufthansa, one of the world’s leading airlines, has selected its super-premium whiskey The Irishman – 12 Year Old Single Malt for its exclusive First Class Lounge spirits portfolio.

The Irishman – 12 Year Old Single Malt, an exquisite, non-chill filtered Irish whiskey, is now recognised as an official supplier of Lufthansa First Class Lounges throughout Germany. Close to 500,000 passengers and guests frequent the Lufthansa First Class Lounges annually and they will now be able to enjoy this outstanding Irish whiskey, which is distilled from 100% malted barley and aged in first-fill bourbon barrels.

Awarded Gold and ‘Best In Class’ at the 2013 International Spirits Challenge held in London, The Irishman – 12 Year Old Single Malt is a whiskey that shows exceptional interaction between spirit and wood. With an incredible aroma, the influences of first fill bourbon casks give a spicy note with vanilla and cinnamon, and a beautiful burst of flavour with ripe citrus fruit and honey, culminating in a wonderfully smooth finish.

Commenting on the exclusive Lufthansa listing, Walsh Whiskey Distillery Managing Director, Bernard Walsh, said: “The selection of The Irishman – 12 Year Old Single Malt by Lufthansa for its First Class Lounges is reflective of the high standards of our respective businesses. We are delighted that all Lufthansa First Class Lounge passengers now have the opportunity to savour this exceptional expression as they relax on their journey”.

St Patrick’s Day Launch for The Cold Irishman Competition

The-Irishman
This St Patrick’s Day, 17th March 2017, sees Walsh Whiskey and UK Importer Emporia Brands come together for the UK’s first ever cocktail competition involving The Irishman whiskey.

Focusing on The Irishman Founder’s Reserve expression, both companies are on the lookout for the best innovative twist on their signature serve, The Cold Irishman. With the original recipe seeing a blended combination of The Irishman Founder’s Reserve, coffee, half and half and sugar syrup, the competition throws open a variety of options to impress the Walsh family of Bernard and Rosemary.

The award-winning Walsh Whiskey are offering an exclusive trip to their new distillery ‘Royal Oak’, with the chance to experience the range of expressions first hand, as well as the immersive opportunity of a VIP distillery tour located in the heart of barley-growing country, framed by two-hundred-year-old might oaks on the banks of the goodly River Barrow in Ireland’s Ancient East.

With a minimum of 35 ml of The Irishman Founder’s Reserve needed, and a maximum of 5 ingredients (including the base whiskey and excluding garnish) allowed, bartenders also need to explain their inspiration as part of their submission.

To enter, bartenders are asked to submit their details and cocktail recipe to the online registration form located at http://www.emporiabrands.com/coldirishman

Entries will be open from 17th March until 12th May, in which a blind judging will take place of all submissions by some of the top industry figures in whiskey, as well as an Emporia Brands representative visiting the venue to experience the recipe first hand, with the winner announced on 19th May, the day before World Whisky Day. The winner will win the trip to Royal Oak later in 2017 where they will re-create their winning recipe to the Walsh Family, VIP’s and journalists within the distillery itself.

#ColdIrishman

For more information on Walsh Whiskey, please visit http://walshwhiskey.com or follow on Twitter @WalshWhiskey, Facebook at /walshwhiskey and /TheIrishmanWhiskey and Instagram at http://www.Instagram.com/walshwhiskey

Home Of Jameson Re-Opens Following €11 Million Investment

jameson

Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has announced the reopening of the home of Jameson in Smithfield, Dublin, following a total investment of €11 million. The new look ‘Jameson Distillery Bow St.’ brand home, which was officially opened by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe today, will support the Irish Whiskey Tourism Strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.

As Jameson continues its phenomenal growth story, with 27 years of consecutive growth, the redeveloped Jameson brand home draws on cutting-edge technology to complement the historic surroundings of this iconic distillery and deliver an unforgettable storytelling experience. Three fully-guided tours are offered: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.

Speaking at the opening of Jameson Distillery Bow St., Minister for Public Expenditure and Reform, Paschal Donohoe TD said: “Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. will undoubtedly play a central role in delivering on this vision. Smithfield and its wider Dublin environs have a rich history and vibrant cultural scene which will also continue to attract and enthrall visitors from near and far.”

Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “As the home of Jameson, Smithfield has an incredibly important place in our history. We’ve grown up on Bow Street and welcomed over 4 million whiskey lovers through our doors since the opening of the Old Jameson Distillery brand home in 1997. With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit. The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey-lovers from across the globe and sharing our story with them.”

Ray Dempsey, who has been General Manager at the Jameson brand home in Smithfield since its opening in 1997, added: “We have had the privilege of calling Bow Street home since 1780 and we’re delighted with our new makeover. Visitors can look forward to immersive storytelling where they will be invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building. As Smithfield continues to experience a cultural resurgence, we’re incredibly excited to be part of this thriving community and look forward to being here long into the future.”

Construction work began in September and was led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the redevelopment work. BRC Imagination Arts is one of the world’s leading experience design and production agencies specialising in the creation of next generation brand experiences. Founded in 1981, past clients of BRC include the World of Coca-Cola in Atlanta; the Heineken Experience in Amsterdam and the Guinness Storehouse in Dublin.

To book tickets for the Jameson Distillery Bow St., visit http://www.jamesonwhiskey.com

Tullamore D.E.W. Reignites Irish Tradition With New Signature Serve – ‘D.E.W. & A Brew’

d-e-w-and-a-brew2
Tullamore D.E.W. – the original triple distilled, triple blend Irish Whiskey – is reinvigorating the Irish custom of sipping a beer and whiskey, side by side, to unlock the complementary flavours in each with new serve, ‘D.E.W. & A Brew’.

Tullamore D.E.W. is a triple distilled, triple blend of all three types of Irish whiskey – Single Malt, Grain and Pot Still whiskey. This blend of all three types of triple distilled whiskey, in particular the Single Malt, gives Tullamore D.E.W. complexity and a unique sweet smoothness that is perfectly paired with beer’s bitter bite. John Quinn, Tullamore D.E.W. Global Brand Ambassador, commented: “Beer and whiskey are malt cousins, because malted barley is a raw ingredient in both; so, sipping whiskey alongside a beer is the best way to unlock new flavours for an evening full of true character.” He continued: “The recent growth in popularity of craft beer makes this the perfect time to introduce D.E.W. & A Brew. Tullamore D.E.W. unlocks different flavour combinations depending on the type of beer it’s served with. There are a lot of great beers on the market right now and great beer loves Tullamore D.E.W.”

In London, Tullamore D.E.W. has partnered with ETM Group where Tullamore D.E.W. will be served with Longarm ‘Birdie Flipper’ Irish Red Ale. Consumers can enjoy the combination in bars such as Greenwood, Jugged Hare and Botanist Broadgate Circle for a chance to win a VIP ‘D.E.W & A Brew’ masterclass. Available from 1st March, full list of venues can be found at http://www.etmgroup.co.uk.

Whiskey and beer have been made side by side in Ireland since monks started to distil their ‘table beer’ to make whiskey. Also, the Daly family, who first employed Daniel E. Williams at Tullamore, brewed local beers alongside their whiskey. Over time, it was noticed that these ‘malt cousins’ were not only convenient to make together, but they formed a fine partnership on the palate. The sweetness of a “ball of malt” (whiskey) complemented the bitterness of their regular “pint of plain” (beer). To enjoy the two side-by-side became a common practice in bars across Ireland. Tullamore D.E.W. has worked with beer experts to create a guide to the complementary flavours unlocked by D.E.W. & A Brew. It reveals, for example, that Irish stout highlights ‘the spiciness and complexity of Tullamore D.E.W.’, while Tullamore D.E.W. ‘highlights the zesty dry tones’ of India Pale Ale.

The launch of D.E.W. & A Brew follows several recent award-winning new additions to the Tullamore D.E.W. range: Tullamore D.E.W. 14 Year Old Single Malt, Tullamore D.E.W. 18 Year Old Single Malt, Tullamore D.E.W. Cider Cask Finish and Tullamore D.E.W. TRILOGY. The new signature serve is Tullamore D.E.W.’s next step in providing a whiskey experience of true character suitable for every occasion and every whiskey drinker.

The signature serve launch will focus mainly on Bristol with outlets such as Tobacco Factory, Steam and Butcombe Brewery Pubs stocking the serve from March onwards.