The Scotch Malt Whisky Society Launches Series Of Global Events This World Whisky Day


The Scotch Malt Whisky Society is launching its Project Flavour Behaviour events across the world this World Whisky Day, Saturday May 21st 2016. The Society is looking for volunteers to take a written personality test and taste whisky samples, all in the name of science.

Project Flavour Behaviour is being carried out by The Scotch Malt Whisky Society in partnership with Dr. Adam Moore from the University of Edinburgh’s Psychology Department.

There will be a series of secretive research experiments held around the world. These events will be taking place in cities worldwide, including Washington D.C., Vancouver, London and Edinburgh.

Participants at the events, which are free, will take a written personality test and then taste several special samples of single malt whisky.

A previous knowledge of whisky is NOT required – an open mind and adventurous spirit is all you need.

The findings from the events will be analysed by Dr. Moore and fed into the ongoing Flavour Behaviour experiment, which will be unveiled in more detail later in 2016.

To sign up to be a volunteer taster, visit:

Twitter: @SMWSUK
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The Scotch Malt Whisky Society bottles single cask single malt whisky –