Aperol has seen a bit of a resurgence lately, or to be fair, most summers. Why? Their signature serve comes into play and graces many a bar top. But do you really know what it is?
Way back in 1919, the Barbieri brothers presented to the International Fair of Padua a bright orange liqueur named Aperol. With the Italians embracing its bittersweet characteristics, the brothers took full advantage and created advertising campaigns, not only for the outside of bars, but inside too, effectively inviting customers in for an Aperol drink. They also targeted women, creating a campaign that was published in major newspapers expressing the fact that Aperol has a low alcohol content for the fitness conscious.
1950 saw the emergence of a classic twist. Based on the traditional Venetian white wine and soda, Aperol changed the rules and showcased 40 ml Aperol, 60 ml Prosecco and a splash of soda. Speaking of changes, the 1980’s saw Aperol begin to use the Aperol girl within promotional advertising, starting the now historic slogan: ‘I drink Aperol, what about you?’. Another famous phrase coined by Aperol is the 2007 advert with Amanda Rosa Da Silva walking along a row of tables to serve her customers, leading to the ending of ‘Happy Spritz, Happy Aperol’.
With classic ingredients in orange and rhubarb, how does this Italian aperitif fair? Well below, I give to you my tasting notes –
Aperol – 11%
Light on the nose with soft scents of orange. The lightness continues onto the palate, with originally a sweet offering, before developing a slight bitterness on the finish. Fresh orange is evident, with rhubarb aromas lingering.
A great liqueur on its own, but its most famous for its signature serve –
3 parts Prosecco
2 parts Aperol
1 splash of soda
Combine together in a glass with ice and garnish with half a slice of orange.
* 1 part = 25 ml
A great summer drink, and indeed all round year drink too. Aperol grows by the year and with its iconic marketing, it doesn’t seem to be slowing down. Better grab yourself a bottle and join in!
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