Clive Owen And Paolo Sorrentino Lead (R)evolution To Film For Campari Red Diaries 2017

Campari®, the iconic red Italian bittersweet apéritif, today announces Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar.

Representing a step-change in the brand’s communication, Campari Red Diaries brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining a light on the experiences and emotions that inspire bartenders to create and share their craft.

Captivating month by month, the 2017 Campari Red Diaries journey harnesses the richness of storytelling, using short films as a vehicle for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories from across the globe, to be shared with consumers via Campari’s official YouTube channel.

The founding story, a noir called Killer in Red, was written and directed by the Italian internationally-renowned award winner, Paolo Sorrentino and stars globally-acclaimed actor, Clive Owen, to debut the tale of the never-before seen eponymous cocktail after which the enchanting seven-minute short film takes its name.

While Killer in Red stands to ignite the Campari Red Diaries journey, it is flanked and complemented by a collection of 12 cocktail stories, which each bring to life the artistry and flair of 14 bartenders from all over the world. These stories introduce viewers to the magic behind the creation of each Campari cocktail, placing the culture of mixology and its many facets centre-stage, and each is brought to fruition by young and emerging Italian director, Ivan Olita.

While the content will be housed exclusively on Campari’s official YouTube channel, the premiere of Killer in Red and the full unveil of Campari Red Diaries will take place on 24th January 2017 in Rome, Italy; home to the legendary Cinecittà film studio – a symbol of Italian cinema.

On writing and directing Killer in Red, Paolo Sorrentino comments, “Campari is an Italian icon which has garnered global love and attention due to its strong, intrinsic sense of aesthetic and well-defined style – the very same qualities I pride myself on. With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity. Working with Clive was fantastic – his compelling presence and enthusiasm allowed me to create a short film which I hope proves fresh, inspiring and imaginative.”

On his involvement, the Golden Globe award-winning Clive Owen adds, “I was honoured to be chosen to shoot Killer in Red as part of the 2017 Campari Red Diaries campaign, particularly since this year represents the brand’s first foray into the world of cinematography and film. Working with Paolo was a real pleasure.”

Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari comments, “This year’s campaign, Campari Red Diaries, centres on bringing to life the stories that inspire bartenders all around the world to innovate and create cocktail recipes we all are privileged to enjoy. The direction taken with this year’s campaign is unique – we have used film for the first time in the brand’s history, to guide fans on an imaginative journey, while also celebrating the flavour complexity and versatility of Campari that too inspires such imaginative recipe creation. The ever-charismatic Clive was the perfect subject to depict Paolo’s intense narrative and we’re very much looking forward to unveiling the full campaign come January.”

Bold London Spirit

Bold London Spirit

Britain’s answer to the aperitif is said to originate from this 2014 release of Bold London Spirit. A bold statement perhaps (and yes, pun fully intended)? Well this Notting Hill born spirit has made a bang as its unique flavour collaboration has drawn praise from many bartenders.

But what exactly is it?

Well Bold London Spirit has been created by infusing tart cherries, cassia bark, anise, lavender, hibiscus, clove, raspberry leaves and a selection of other botanicals into a distilled neutral grain spirit.

And how does it fare? Well below, I give to you my tasting notes –

Bold London Spirit – 36%

Soft clove and cinnamon on the nose, with herbal aromas of anise and fresh pine coming through near the finish. A rich palate of flavours including cherry, raspberry and cracked black pepper combine well, The cassia bark comes through slowly, with fresh lavender scents present on the lingering, dry finish.

Something very different to your usual aperitifs found from France or Italy especially. Recommended serving suggestions include lemonade or Champagne too, which would give this a refreshing beverage choice on any menu. Something new to add to your drinks cabinet at home, or perhaps ask for it in your favourite bar, you may be pleasantly surprised.

© David Marsland and Drinks Enthusiast 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

Aperol Tasting Notes

Aperol

Aperol has seen a bit of a resurgence lately, or to be fair, most summers. Why? Their signature serve comes into play and graces many a bar top. But do you really know what it is?

Way back in 1919, the Barbieri brothers presented to the International Fair of Padua a bright orange liqueur named Aperol. With the Italians embracing its bittersweet characteristics, the brothers took full advantage and created advertising campaigns, not only for the outside of bars, but inside too, effectively inviting customers in for an Aperol drink. They also targeted women, creating a campaign that was published in major newspapers expressing the fact that Aperol has a low alcohol content for the fitness conscious.

1950 saw the emergence of a classic twist. Based on the traditional Venetian white wine and soda, Aperol changed the rules and showcased 40 ml Aperol, 60 ml Prosecco and a splash of soda. Speaking of changes, the 1980’s saw Aperol begin to use the Aperol girl within promotional advertising, starting the now historic slogan: ‘I drink Aperol, what about you?’. Another famous phrase coined by Aperol is the 2007 advert with Amanda Rosa Da Silva walking along a row of tables to serve her customers, leading to the ending of ‘Happy Spritz, Happy Aperol’.

With classic ingredients in orange and rhubarb, how does this Italian aperitif fair? Well below, I give to you my tasting notes –

Aperol – 11%

Light on the nose with soft scents of orange. The lightness continues onto the palate, with originally a sweet offering, before developing a slight bitterness on the finish. Fresh orange is evident, with rhubarb aromas lingering.

A great liqueur on its own, but its most famous for its signature serve –

Aperol Spritz
Aperol Spritz

Aperol Spritz

Glass –

Rocks

Ingredients – 

3 parts Prosecco
2 parts Aperol
1 splash of soda

Method – 

Combine together in a glass with ice and garnish with half a slice of orange.

* 1 part = 25 ml

A great summer drink, and indeed all round year drink too. Aperol grows by the year and with its iconic marketing, it doesn’t seem to be slowing down. Better grab yourself a bottle and join in!

© David Marsland and Drinks Enthusiast 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.