The Don – The UK’s First Drinkable Art Cocktail Serve

To celebrate The Year Of Mexico in 2015 Tequila Don Julio has created an innovative new fusion between art and drink called The Don, which will launch at M Restaurants in February 2015. This pioneering cocktail serve is an interactive drinkable art piece, which holds approximately 100 cocktail serves and is the first of its kind in the UK. As guests fill their cocktail glasses from different cocktail chambers within, the artwork transforms from a Mexican sugar skull to reveal a portrait of the iconic Don Julio González.

“Don Julio González was the founder of Don Julio and the man who introduced luxury tequila to the world. In the same way that Don Julio González pushed the boundaries of tequila, I am keen to come up with new and innovative ways for people to experience tequila. The Drinkable Art is the first in a series of limited edition serves and was co-created by Accept & Proceed who specialise in physical design and incorporation of technology into art pieces.” Deano Moncrieffe, Western European Don Julio Brand Ambassador.

This pioneering cocktail serve comes in at two metres tall and a metre wide, and is called The Don to honour a man who is widely respected as being the father of luxury tequila. The Don sits on top of a specifically designed stand, which allows seasonal cocktails to be served from the three cocktail chambers with ease. As guests interact with the art and fill their cocktail glass from one of three bespoke taps, the picture transforms in front of them. Changing from a sugar skull image, which is a representation of the famous Day of the Dead Festival in Mexico, to a portrait of the iconic Don Julio González, the founder of Don Julio.

The Don will launch at M Restaurants, 60 Threadneedle St, London EC2R 8HP on Thursday 12th February