Raise a glass to the Margarita with Patrón Tequila in global search for 2019’s Margarita of the Year

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Honouring the iconic tequila cocktail, Patrón Tequila kicked off 2019’s ‘Margarita of the Year’ campaign on International Margarita Day, starting a global search for the perfect twist on the classic Margarita recipe. Now in its fifth year, the bar has been raised with eight new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.

In 1939, the first Margarita was claimed to have been made at Tail O’The Cock in Los Angeles and has since come to be one of the most admired cocktails on the menu. Fifty years later in 1989, Patrón Tequila was born, introducing the world to ultra-premium tequila and transforming tequila cocktail culture.

When bartenders in Mexico adopted the New Yorker’s Whisky Daisy in the early 1900’s with a tequila twist and Spanish translation, they created the Tequila Daisy – Spanish for Margarita. Around mid-century, another bartender in Texas claimed to have made a drink for singer Peggy (Margaret) Lee, naming it after the Spanish version of her name. In the 1970’s, a Texas Monthly column claims Francisco Morales invented the drink at Tommy’s Place in Mexico.

Whilst there are multiple stories of its origin, one thing is certain, the perfect Margarita is made with the ultra-premium Patrón Tequila. The Margarita of the Year campaign is celebrating this cherished cocktail by welcoming bartenders from eight cities across the globe, stretching from Miami to Hong Kong, and inviting them to design eight different Margarita recipes using a variety of fresh flavour combinations inspired by their local region. In hope of being awarded 2019’s Margarita of the Year, the bartenders will be ramping up support in their hometowns to encourage votes for their unique recipes, while showcasing just how versatile a Margarita can be.

“The Margarita has been a classic cocktail in the minds of drinkers for a very long time.” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “We wanted to challenge bartenders across the world to prove that however classic the Margarita is, it is an incredibly versatile cocktail. With the unlimited amount of twists you can put on a Margarita, there is one thing that always remains the same – Ultra-premium Patrón Tequila is always the key to a simply perfect Margarita.”

Each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.

1. Chicago, Illinois, Jacyara de Oliveira – Paseo Margarita
Created with coconut and basil
2. Oakland, California, Samuel Jimenez – Pasifika Margarita
Created with coconut and pineapple
3. New York City, US, Natalie Jacob – Golden Hour Margarita
Created with pineapple and tumeric
4. Miami, Florida, Tyler Kitzman – Flamingo Park Margarita
Created with grapefruit
5. Guadalajara, Mexico, Adrian Rosales – Margarita Caliente
Created with passionfruit and chipotle
6. Rome, Italy, Cristian Bugiada – Margarita Amore
Created with apple and chilli pepper
7. Hong Kong, Jay Khan – Dynasty Margarita
Created with lychee and ginger
8. Calgary, Canada, Makina Labrecque – Wild Rose Margarita
Created with juniper and rose

“I have the fantastic opportunity to taste the incredible interpretations of the Margarita that these eight bartenders have created!” says José Luis Leon of Mexico City, whose celery, elderflower and lime “Verde Margarita” was selected as last year’s Margarita of the Year. “Each of the recipes have been created with inspiration from the bartender’s respective cities and I’m excited to see how they bring each of them to life through their cocktails and the unique combinations of ingredients in them. Though it will be a hard decision to decide between these simply perfect Margaritas, I’m confident that the public will pick the best Margarita that is truly worthy of the title, Margarita of the Year.”

Vote for your favourite cocktail via:
• MargaritaOfTheYear.com until 25th April just in time for Cinco de Mayo.
• Hashtag the margarita name in your social posts on Instagram and Twitter
• Share content across your social channels – shares and re-tweets equal one vote each

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The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Q&A With Oli Pergl, Tequila Educator at Proximo Spirits

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Oliver Pergl, Tequila Educator, Proximo Spirits

Oli has been with Proximo Spirits for over a year as a Brand Educator for its vast tequila  portfolio, mastering the knowledge of 26 varieties of the iconic Mexican Agave-based spirit.
The brands that Oli covers are Jose Cuervo including Reserva de la Familia, 1800 Tequila, Gran Centenario, Maestro Dobel, plus Agavero liqueur & Creyente Mezcal. A total of 26
different tequilas/mezcal across 6 brands.

Why are you talking at Cambridge University on Saturday, 15 September?
As the Tequila Educator for Proximo Spirits, I believe that education is the greatest tool we have to share the story of Jose Cuervo and the great adventure that Tequila has been on.  The day after the lecture will be Mexico’s Independence Day – one of their biggest Public holidays of the year – and this lecture will be held to kick off the celebrations early in one of the most celebrated Universities in the World.

What are some common misconceptions of tequila?
Before studying the huge topic that Tequila is, I was bartending and managing some of  London’s best venues. Here it was commonplace that Tequila was primarily enjoyed as a
shot or in a Margarita – the misconception here is that drinking it is very singular and had rarely strayed out of those two ways of drinking it. In Mexico, Tequila is always sipped neat, a bottle is present on every table at dinner and it is an incredibly sociable  experience. A lot of people misunderstand how premium Tequila is, and that it has taken great deal of time to get from field to bottle – many of our Tequilas can match up to if not better some of the World’s finest Cognacs and Whiskeys.

Why do you think it’s important that the youth get a greater understanding of tequila?
Most young adults, such as those studying at Cambridge University, will not have the same knowledge behind spirits as most bartenders do – with my experience I aim to give some of that knowledge and passion back to them. With this I hope they are then able to see Tequila for what it truly is, and as long as responsible drinking is adhered to, there is no wrong way to enjoy Tequila.

What is the difference between Tradicional Silver, Reposado and the Reserva de la
Familia?
The difference boils down primarily to the ageing; the Silver has been unaged, but allowed to rest in Steel for up to two weeks, allowing the young alcohol to relax before bottling to ensure a creamy, buttery sensation when sipping. The Reposado is where we put that Silver Tequila into American White Oak barrels for a minimum of two months – just enough time for the alcohol to extract sweetness from the wood, adding depth of character and an inviting golden colour. The Reserva de la Familia is something supremely extraordinary – originally this was a secret recipe enjoyed only by the Family and close friends, until in 1995 they celebrated their 200-year anniversary and launched this Extra-Añejo. Harvesting extramature Agaves, slowly cooking the hearts and then using the first-pressed nectar, they produce an exquisite Tequila that is then aged in American White Oak for three years. It is then finished in French Oak for a further six months, adding complex notes such as coffee, butterscotch and spices – this is finally blended with the Family’s private reserves of Tequila and eventually bottled by hand.

What’s your top three ways to drink tequila, and on which occasions?
If I’m not making a cocktail; I’ll be enjoying it neat, and it will be present at every day celebrations. If I’m visiting the home of Tequila; I’ll visit La Capilla, the home of the “Batanga” – a long drink made with Mexican Cola, Fresh Lime, Salt and of course – some Silver Tequila. And at significant times of the year like Christmas when the whole family is together, there’ll always be a bottle of Añejo to enjoy after the Turkey.

A part from the Margarita, what would you recommend those non-tequila fans should drink first?
The first thing I suggest is to try Tequila neat – and more importantly – to sip it. The Agave plant that produces this fine spirit takes around 6 years to mature before we can harvest it – it really does demand us to spend more time enjoying it. Otherwise; Tequila and Tonic go incredible well together with a few lime wedges squeezed in, and our Reposado Tequilas go great with Ginger Ale, Lemon and some ground black pepper sprinkled in – these both go perfectly when just sitting down to eat.

What are three key things you want the university students to take away from your
lecture?
I want to engross them in the epic and romantic story that Tequila is; I want them to  understand where it’s come from and how we create it, and most importantly – to fall in love with something I so dearly have.

What is the next big thing in store for tequila?
Jose Cuervo have been making Tequila for over 250 years through 11 generations of family – constantly overseeing changes in the market and having their Tequilas at the forefront of  innovation. With the interest of Mexican culture in the U.K, we are seeing a huge rise in  Mexican restaurants and craft wines and spirits coming from Mexico. The excitement around everything Mexico is causing a huge buzz right now – and Cuervo is at the heart of all of this.

 

March For Margarita!

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Following the success of Margarita Rumble, a cocktail competition that saw London’s top bars compete for the title of best Margarita, August brings another tequila-infused event to London. Jose Cuervo®, the world’s oldest and most awarded family of tequilas and pioneer of the original margarita, brings the Margarita March, a journey exploring the heritage, craft and creation of tequila and its most famed cocktail creation to eight of London’s leading bars.

With a massive growing consumer appetite for tequila and cocktails across the UK, the Margarita March is designed to celebrate one of nations favourite cocktails and premiere eight Cuervo Margaritas curated by London’s iconic bars.

Taking place on Saturday 18th August from 4pm-10pm, guests will march through the streets of London, enjoying Cuervo Margaritas along the way, all made with Jose Cuervo Tradicional 100% blue agave tequila. The tequila that founded the tequila category, Jose Cuervo Tradicional celebrates a family tradition started more than 200 years ago. 100% estate-grown, blue agave plants are slow cooked in clay ovens and then double distilled in small, artisanal stills yielding an irresistibly refined tequila of perfect clarity and crisp flavour, making it the perfect partner for the best tasting margaritas.

Guests will enjoy a margarita masterclass and tequila tasting on arrival, at WM Barker & CO. Led by Jose Cuervo’s tequila expert, they will be taken on a tequila journey from the agave fields of Mexico to the Jose Cuervo distillery (the oldest in Latin America), to learn all there is to know about the drink that’s gaining massive popularity across the UK, before a tasting led by Jose Cuervo’s tequila expert.

To celebrate, Jose Cuervo is offering TWO fans the chance to attend Margarita March for free. Check out Jose Cuervo on Facebook @JoseCuervo.UK for more information.

For tickets, visit http://www.londonmargaritamarch.com priced at £25.

For more information, please visit http://www.cuervo.com or follow @JoseCuervoUK on Instagram

You can also get in touch on josecuervo@cowpr.com or 020 7234 9150

CUERVO NETTLE MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
25ml Lemon Juice
15ml Nettle Cordial
10ml Sugar Syrup
2.5ml Isle of Skye Sea Salt Solution (5g Salt 50g Water)

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CUERVO PASSIONFRUIT MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
15ml Passion Fruit Puree (Funkin Puree) OR 1 Whole
Passion Fruit
25ml Fresh Lime Juice
15ml Agave Syrup

Casa Agave Launches in the UK

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Casa Agave are excited to announce their launch, the home of Tequila, Mezcal and all things agave in the UK!

As importers, distributors and promoters they aim to give a platform to some of Mexico’s wonderful smaller producers and increase variety and choice of top quality independently owned agave spirit brands in the UK market.

They are currently importing and working with fantastic artisanal Mezcal brands like La Medida, Animas, Koch and El Mero Mero and will be continually adding to their range of producers, trying to offer the best unique selection of agave spirits in the UK.

Because it can often be produced in less developed areas, they believe that the development of Mezcal internationally should have a positive impact for the people who produce it and their communities. For this reason, they personally select each Mezcal, trying to make sure that the brands they import are actively engaged in improving communities and the lives of the people who live there. They also try to ensure all the mezcals they import originate from small family run Palenque’s, giving them thei support in their fabulous businesses.

Created by the team behind Nottingham Tequila and Mezcal bar 400 Rabbits, Casa Agave also aims to further promote the wonders of agave spirits to consumers and industry professionals around the country through training, education, pop ups and trying to increase consumer awareness and understanding of the category.

All our brands are available through their retail website (www.casa-agave.com) to consumers and trade.

For more information about Casa Agave or any of their brands drop them an email at info@casa-agave.com or call Jen on 07944766436

Winner Announced At 1800 Visionaries Cocktail Competition

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Callum Baines from Treacle Bar & Kitchen, Edinburgh has been crowned the winner of 1800 Tequila’s Visionaries Competition. Bartenders across the UK were tasked with creating a cocktail that demonstrates what we will be drinking in 20 years’ time. The five other finalists included; Amy Swanton from The Aviator Hotel, Farnborough, Jonathan Shaw from One Goose Entry, Belfast, Peter Konkoly from Coya Mayfair, London, Radslaw Rozycki from The Cocktail Trading Co., London, Sofiane Barthelemy – from the Library Bar at The Lanesborough, London.

Callum Baines impressed judges with his cocktail, “Make Tequila Great Again”, which combined 1800 Reposado, oak wood smoke, cactus and aloe syrup, lemon juice and Boston Bittahs served in a mug. Baines’s inspiration came from the notion of global warming, impacting resources of natural water and fresh ingredients causing sustainability to become the main focus of cocktails of the future. Winner, Callum Baines will receive a once in a lifetime trip to Mexico and trip to 1800 distillery.

 

London, Get Ready To Rumble!

Margarita Rumble

Jose Cuervo®, the world’s number one selling tequila, has announced the sponsoring of the grand ole fiesta the ‘Margarita Rumble’ for the second year. Margarita Rumble, which is taking over The Yard in Shoreditch on April 28th, is a major competition that sees expert mixologists from top bars across the city compete for the prestigious title of Best Margarita in London.

Margarita lovers will be pleased to know that the bottomless margaritas on offer will all be made with the award-winning Jose Cuervo Tradicional 100% agave tequila, crafted using methods originated by the Cuervo family over 200 years ago.

Guests can choose to join one of three sessions, with each reveller given a token on arrival to vote for their favourite margarita. Entertainment will consist of a traditional Mariachi band, Mexican dancers and DJs. For those curious to learn more about the cocktail of the moment, the festival favourite Cuervo Tequila Truck will be welcoming guests with a tequila tasting and hosting a salt pairing masterclass, where attendees will be shown how to pair the best salts found in the UK to different flavours of Cuervo margaritas.

The first wave of top talent confirmed to compete are Trapeze, Barrio Bars, Cabana Brixton, Whistling Shop, Benitos Hat, Little Bat, Eaton Square Bar, Zebrano, Simmons, and The BootLegger. Reigning champions Café Pacifico will be returning to defend their 2017 title, awarded to the passionfruit margarita that wowed the crowds at last year’s event, and has also claimed a permanent ‘Margarita Rumble’ cocktail feature at the Covent Garden restaurant.

Tickets and more information are available here for anyone wanting to get involved, with prices starting from £35 – https://www.londonmargaritarumble.com/buytickets/

Limited Edition Bottle Of 1800 Tequila By Artist Enoc Perez Released Featuring ‘The Gherkin’

1800_ArtistSeries_3_F_V21800® Tequila have collaborated with world-renowned contemporary artist Enoc Perez for the 8th edition of their Essential Artist Series. Enoc’s famed architectural collection, used for the 1800 Tequila bottles, features six iconic buildings from across the world, including London’s much-loved ‘Gherkin’. If you have a budding mixologist in your life who is a lover of London, this limited edition bottle of double-distilled premium tequila made from 100% blue agave ticks all the boxes this Christmas.

Founded as a means to showcase art in non-traditional medium, each year the series presents a new discussion around the crucial link between art and culture, as told through the work of cultural vanguards such as Keith Haring and Jean-Michel Basquiat. Each limited edition instantly becomes a collector’s item. This year, through Perez, the spotlight shifts to cities as cultural epicentres and breeding grounds for edgy yet refined style.

The limited edition 1800 Tequila bottle featuring the ‘Gherkin’ will be available to purchase exclusively from the London branch of Selfridges, as part of its London-themed Christmas shop, priced at £39.99 (70cl, 38% ABV), while stocks last.

Come and try 1800 Tequila before you buy – sampling will be taking place in the London Selfridges store every Wednesday and Thursday in the lead-up to Christmas, starting from 1st November, 2-8pm. If you purchase a bottle of 1800 Tequila during this time you’ll also receive a free 5cl bottle. Use as a stocking filler for another tequila-lover in your life or keep it as a gift for yourself. Every purchase will also be gift-wrapped with specially designed ‘Gherkin’ print wrapping paper to create an impressive gift.

In addition, 1800 Tequila are also offering a beautiful twin pack of 20cl bottles of 1800 Silver and 1800 Reposado on Amazon, priced at £22, while stocks last.

Tequila is one of the most versatile and characterful spirits around. It is gloriously silky in texture, adding a complex depth of flavour to classic cocktails. Try in the latest aperitivo cocktail, the 1800 Blush – a deliciously refreshing combination of 1800 Silver Tequila and Fentimans Rose Lemonade, served over ice and garnished with a sprig of fresh mint and a slice of pink grapefruit. Perfect as a pre-Christmas lunch aperitif instead of your usual glass of fizz.