Batanga Tequila Launches In The UK From The Orendain Family

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The 100% agave tequila from the Orendain family, one of the original founders of the Tequila industry, Batanga is now available to UK wholesalers from Emporia Brands.

Established in 1926 by Don Eduardo Orendain, Batanga Tequila is traditionally distilled using 100% agave grown on one estate in the heart of Jalisco in Mexico. The Orendain family is considered as one of the four oldest tequila families and one of the actual founders (among Cuervo, Sauza and Herradura) of the Tequila industry. The company is run by the second generation of the family with the third generation now starting to have an active role. The CRT (Tequila Regulatory Council) recognise the Orendain legacy, naming Don Eduardo Orendain as a founder within their building.

Batanga Tequila is made using the Orendain families own agave fields to support local production and growth with only the best agaves being used to guarantee the excellent flavour and taste profiles with only traditional production methods being used (no diffusers are used at any point!).

The name Batanga comes from Don Javier Delgado Corona. In the western Mexico town of Tequila, there’s a small, nondescript cantina called La Capilla – home of the Batanga, a simple drink created in the 1950s by Don Javier Delgado Corona, the bar’s owner.
The Batanga is simple: nothing more than tequila, cola and fresh lime juice served in a tall glass with a salted rim. But as Don Javier will tell you, its flavour isn’t only in the ingredients – it’s the big knife which he uses to stir the cocktail, that’s the secret to the perfect Batanga.

Two expressions are now available to the UK market;

Batanga Tequila Blanco: 38% abv | 70cl

Classic and expressive on the nose with intense typical earthy agave notes of pepper, herbs and mint. Fresh and lively in the mouth with a clean and vivid profile and a long finish.

Batanga Tequila Reposado: 38% abv | 70cl

A fresh and vibrant nose of grass and pepper. Subtle oak plays a complementary role on a palate which shows great refinement and integration, with a crisp flavoursome finish. Aged 4 – 6 months in ex-Bourbon barrels (American White Oak).

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Patrón Tequila Announces the Global 2019 ‘Margarita of the Year’

DynastyMargarita_onWhiteAfter months of voting from all over the world, Patrón Tequila has revealed that the Dynasty Margarita, created by Jay Khan from Hong Kong, has been voted the 2019 ‘Margarita of the Year’.

Jay Khan, bartender at COA in Hong Kong, created a stunning twist on the Margarita, inspired by ingredients that are native to or influential in Chinese cuisine. The Dynasty Margarita is a blend of the ultra premium Patrón Silver tequila, Patrón Citrónge Orange liqueur, St-Germain, fresh lime, ginger syrup and fresh lychees.

The search for the Patrón 2019 ‘Margarita of the Year’ kicked off with eight of the world’s top bartenders showcasing their very own twist on a perfect Margarita, each inspired by the flavours and culture of their home town. People were invited to vote for their favourite, and the MargaritaOfTheYear.com website showcased beautiful imagery and cocktail videos to encourage people to try the Margaritas for themselves.

Talking of his cocktail, Jay explains: “The Dynasty Margarita took inspiration from the beautiful scenes of my city, Hong Kong. Ginger and Lychee are very traditional Chinese ingredients, and combined with the fresh agave notes of Patrón Silver tequila, it creates a citrusy and sweet margarita. I wanted to bring to life traditional Chinese ingredients and to showcase the true versatility of the spirit and of the margarita. I am so glad that the public were able to see the inspiration behind my creation and grateful for all the votes that made my cocktail ‘Margarita of the Year’ 2019. I’m so excited to continue making Hong Kong proud and showcasing all that it has to offer through delicious and exciting cocktails.”

Lee Applbaum, Chief Marketing Officer of Patrón Spirits International, talks of Jay’s win: “I have been constantly impressed by the talent and creativity each bartender has showcased throughout the entirety of this year’s campaign. The Margarita is an iconic cocktail that is perfected when made with Patrón Tequila. We are constantly striving to create new and exiciting twists to this cocktail and each of these bartenders have helped us further achieve this goal through their innovative creations. To choose the winner of 2019’s ‘Margarita of the Year’ would have been a difficult task for anybody, but the public have spoken for who they believe deserves the title and it most certainly does not disappoint.”

Enjoying a Dynasty Margarita will transport you to the vibrant streets of Hong Kong.

To try the Jay Khan’s Dynasty Margarita why not make one at home with this recipe:

DYNASTY MARGARITA

Recipe:
30ml Patrón Silver tequila
10ml Patrón Citrónge Orange liqueur
10ml oz St-Germain
15ml Fresh lime juice
7ml Ginger syrup, such as Liber & Co.
7ml Lychee syrup*
+ Grapefruit salt rim**
+ Lime twist for garnish
*Lychee syrup: empty a can of peeled/pitted lychees into a blender. Blend until
completely liquified, then strain through a mesh strainer to remove solids.

Method:
1. Rim a rocks glass with grapefruit salt
2. Combine liquid ingredients in a cocktail shaker with ice and shake to chill
3. Strain onto fresh ice in a rocks glass
4. Garnish with a lime twist

The 5th Patrón Perfectionists Cocktail Competition Launches for 2019

Perfectionists - Yeray Monforte's Wind cocktail

The Patrón Perfectionists Cocktail Competition is back with an even broader global reach, as this year contestants will hail from thirty countries and Cruise Liners across six continents, to compete to create a cocktail worthy of a perfectionist.

Inspired by the perfectionists who craft each bottle of Patrón, the competition is aimed at those in continuous search of perfection. Patrón is looking for bartenders who demonstrate its respect for craftsmanship, attention to detail, an unwavering commitment to perfection and want to see these values brought to life through their cocktail creations and presentation.

The Patrón Perfectionists Cocktail Competition is more than an ordinary cocktail competition. Through the initiative, Patrón builds and supports a community that brings bartenders together through the shared desire to make great drinks that also transcend the Tequila category and elevate the sometimes-misunderstood spirit to new heights.

Entries for the competition are open from 7th May 2019,12:00 CST with international finals taking place from September until November 2019. Entrants from the US to the UK, Mexico to the Middle East, Canada to Australia – and many markets in between – will take to the bar in the hope of being crowned their national Patrón Perfectionists Cocktail Competition winner.

All 22 winners will head to Mexico in January 2020 to compete in the global finals week. The grand finals are then also hosted at the home of Patrón Tequila, Hacienda Patrón in Jalisco, Mexico.

Lee Applbaum, Chief Marketing Officer, Patrón Spirits International said: “Having reached the fifth year of this competition, it is a testament to the ever-increasing creativity of bartenders across the world and a consistent interest in demonstrating their passion through Patrón Tequila. Patrón Perfectionists is more than a competition, it is a journey that we take each and every bartender who enters on. The aim is that they leave as inspired as we are, if not more, by handcrafted tequila. I am so looking forward to seeing how the entrants this year will to showcase the craftmanship and sheer perfection that goes into every bottle of Patrón Tequila.”

Talking about his experience, Yeray Monforte, last year’s Patrón Perfectionists Cocktail Competition global winner, from Dr. Stravinsky in Barcelona, Spain said: “What an incredible journey – I am so thrilled with this victory and the resonating title in the industry as well as a great reward for the commitment and the passion that led me through the research and creation of my perfect Patrón cocktail. From submitting my entry to competing in front of the judges during the final, the Patrón Perfectionists Cocktail Competition has been an unforgettable experience.”

Matthew Sykes, Senior Director of International Marketing, Patrón Spirits International said: “2019 is a milestone year for the brand. In just five years Patrón Perfectionists Cocktail Competition has grown from a single country competition in the UK to now a program that spans six continents, involving more than 32 countries and Cruise Liners. Over the last four years we have seen more than 6,000 bartenders enter and over the next few months we expect to see more than 5,000 register for this year’s program.

“We are looking to educate, inform and inspire many thousands of bartenders who are keen to learn more about the world’s most exciting spirit category and compete against the best in the world. We are inspiring bartenders to create moments that really matter to consumers, through drinks experiences that surprise and delight them, by creating, then presenting amazing cocktails that showcase the premiumness and versatility of Patrón.”

 

Patrón’s Cocktails with a Conscience

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This Earth Day, Patrón engages consumers to rethink their cocktails by mixing creativity and sustainability. Showing how to repurpose kitchen leftovers to create quirky concoctions at home, Patrón invites consumers to join Cocktails with a Conscience at The Conduit, the newest Mayfair’s members’ club with a social and environmental purpose.

The ticketed event takes place on the venue’s fifth floor which will be the backdrop to an exclusive sustainable cocktail masterclass followed by an equally sustainable three-course dinner by an equally sustainable three-course dinner designed by the venue’s executive chef Merlin Labron-Johnson paired with Patrón drinks featuring leftovers from the preparation of each dish.

Created exclusively for the evening by The Conduit’s bar operations manager, award-winning mixologist Walter Pintus – the cocktails will offer great inspiration for those consumers who enjoy experimenting in the kitchen with a touch of ethos. From producing a flavoursome saline coffee infusion of blended coffee grounds with salt and water, to creating a blood orange sherbet from leftover squeezed oranges and peels, the evening will showcase how to transform leftovers into beautiful ingredients to mix with Patrón.

Patrón’s Cocktails with a Conscience

Wednesday 24th April 7-10,30pm

The Conduit, 5th floor, 40 Conduit St, Mayfair, London W1S 2YQ

Tickets go on sale on 8th April on Eventbrite, priced at £55 each (includes welcome drink and canapés, cocktail masterclass, three-course dinner and paired cocktails)

https://www.eventbrite.com/e/patrons-cocktails-with-a-conscience-tickets-59455746739?aff=ebdssbdestsearch

Raise a glass to the Margarita with Patrón Tequila in global search for 2019’s Margarita of the Year

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Honouring the iconic tequila cocktail, Patrón Tequila kicked off 2019’s ‘Margarita of the Year’ campaign on International Margarita Day, starting a global search for the perfect twist on the classic Margarita recipe. Now in its fifth year, the bar has been raised with eight new recipes from across the globe, each offering a refreshing twist on the iconic cocktail.

In 1939, the first Margarita was claimed to have been made at Tail O’The Cock in Los Angeles and has since come to be one of the most admired cocktails on the menu. Fifty years later in 1989, Patrón Tequila was born, introducing the world to ultra-premium tequila and transforming tequila cocktail culture.

When bartenders in Mexico adopted the New Yorker’s Whisky Daisy in the early 1900’s with a tequila twist and Spanish translation, they created the Tequila Daisy – Spanish for Margarita. Around mid-century, another bartender in Texas claimed to have made a drink for singer Peggy (Margaret) Lee, naming it after the Spanish version of her name. In the 1970’s, a Texas Monthly column claims Francisco Morales invented the drink at Tommy’s Place in Mexico.

Whilst there are multiple stories of its origin, one thing is certain, the perfect Margarita is made with the ultra-premium Patrón Tequila. The Margarita of the Year campaign is celebrating this cherished cocktail by welcoming bartenders from eight cities across the globe, stretching from Miami to Hong Kong, and inviting them to design eight different Margarita recipes using a variety of fresh flavour combinations inspired by their local region. In hope of being awarded 2019’s Margarita of the Year, the bartenders will be ramping up support in their hometowns to encourage votes for their unique recipes, while showcasing just how versatile a Margarita can be.

“The Margarita has been a classic cocktail in the minds of drinkers for a very long time.” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “We wanted to challenge bartenders across the world to prove that however classic the Margarita is, it is an incredibly versatile cocktail. With the unlimited amount of twists you can put on a Margarita, there is one thing that always remains the same – Ultra-premium Patrón Tequila is always the key to a simply perfect Margarita.”

Each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.

1. Chicago, Illinois, Jacyara de Oliveira – Paseo Margarita
Created with coconut and basil
2. Oakland, California, Samuel Jimenez – Pasifika Margarita
Created with coconut and pineapple
3. New York City, US, Natalie Jacob – Golden Hour Margarita
Created with pineapple and tumeric
4. Miami, Florida, Tyler Kitzman – Flamingo Park Margarita
Created with grapefruit
5. Guadalajara, Mexico, Adrian Rosales – Margarita Caliente
Created with passionfruit and chipotle
6. Rome, Italy, Cristian Bugiada – Margarita Amore
Created with apple and chilli pepper
7. Hong Kong, Jay Khan – Dynasty Margarita
Created with lychee and ginger
8. Calgary, Canada, Makina Labrecque – Wild Rose Margarita
Created with juniper and rose

“I have the fantastic opportunity to taste the incredible interpretations of the Margarita that these eight bartenders have created!” says José Luis Leon of Mexico City, whose celery, elderflower and lime “Verde Margarita” was selected as last year’s Margarita of the Year. “Each of the recipes have been created with inspiration from the bartender’s respective cities and I’m excited to see how they bring each of them to life through their cocktails and the unique combinations of ingredients in them. Though it will be a hard decision to decide between these simply perfect Margaritas, I’m confident that the public will pick the best Margarita that is truly worthy of the title, Margarita of the Year.”

Vote for your favourite cocktail via:
• MargaritaOfTheYear.com until 25th April just in time for Cinco de Mayo.
• Hashtag the margarita name in your social posts on Instagram and Twitter
• Share content across your social channels – shares and re-tweets equal one vote each

The Perfect Margarita Recipes To Celebrate National Margarita Day

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Jose Cuervo’s tequila expert, Oli Pergl has transformed the classic Margarita with a revised recipe that will inspire everyone to make the perfect serve in less than a minute in their own homes this National Margarita Day, 22nd February. The UK’s leading tequila brand, Jose Cuervo, has also joined forces with two renowned bartenders to devise the ultimate Margarita recipes that are easy to make at home.

Oli has drawn on his many years of mixology to create the perfect recipe for a classic
Cuervo Tradicional Margarita. Oli Pergl says, “There is nothing better than a classic Margarita and making it at home can seem a little daunting but it’s actually surprisingly simple. I wanted to come up with the perfect ratio for a classic Margarita to produce the very best version of the cocktail in less than a minute at home. The result is just the right
balance between sweet and sour, in short, the perfect Margarita,” he added

Oli Pergl’s Perfect Margarita

Ingredients: –

-50ml Cuervo Tradicional Silver
-20ml Orange Liqueur such as Cointreau
-30ml Fresh Lime Juice
-1 pinch of Sea Salt flakes (for rim garnish).

Method: Rub a lime wedge around half of the glass and roll into a small pile of Sea Salt (not the granular table salt). Tap on the glass to get rid of excess and put on the side. Grab your cocktail shaker, (if you don’t have one you can use a coffee flask or jam jar), and add all ingredients, fill up with ice completely, pop on the top and shake hard for 7-10 seconds. Open the shaker and pour into glass. Garnish with a lime-wheel and if you’re feeling fancy spray some salt water over the top (in a small spray bottle mix 3:1 Water and Tequila and shake with sea-salt to make).

Helpful Tip: You can use a tea-strainer to get rid of the small ice crystals when pouring
into the glass – the true mark of a professional cocktail maker!

For those who like their Margarita with a little twist, Cuervo has teamed up with Carlos
Londono, from Cafe Pacifico, the two time winner of best Margarita in London at the
2017 and 2018 Margarita Rumble competitions, and Sofiane Barthélémy from the
renowned Lanesborough Hotel to devise two further recipes that are quick and simple
to make at home.

Carlos Londono’s Pomegranate and Mint Margarita
“13 years ago, a close friend of mine travelled to India and introduced me to pomegranates, he brought them back to London and showed me how delicious and juicy they could be. Since then we have been juicing pomegranates in our restaurant and haven’t been able to stop. The popularity and trend of using pomegranate in cocktails has never ceased and we use it in everything we can, including our cooking. The addition of mint also brings a beautiful bouquet to the cocktail and adds vibrancy to my rendition of a favourite tipple.”

Ingredients:
-40ml Cuervo Tradicional Silver
-30ml Fresh Lime Juice
-20ml Pomegranate Juice (or a quarter of a fresh
pomegranate)
-20ml Orange Liqueur
-7.5ml Agave Nectar / Syrup
-5 Mint Leaves

Method: Add all ingredients to a shaker and fill up completely with ice, cap it and shake for up to 10 seconds. Fine-strain over cubed ice (to remove smaller bits of Mint) and garnish with pomegranate seeds and a large mint sprig.

Helpful Tip: You can find Agave Nectar/Syrup in the Honey and Jam section in most large supermarkets or specialised food stores – this is a veganfriendly sweetener that replaces the sugar in this recipe.

Sofiane Barthélémy’s Grapefruit and Honey Margarita
“When I make Margaritas at home, I usually do a frozen-style version as it’s quicker and easier to share. Most of the time I loosely follow the ‘Tommy’s Margarita’ recipe but I don’t use sugar. Honey is really great instead as it’s so rich and readily available. Feel  free to experiment with other ingredients like grapefruit to help jazz it up too!”

Ingredients: –
-50ml Cuervo Tradicional Silver
-15ml Fresh Lime Juice
-20ml Fresh Grapefruit Juice
-1 tbsp Honey

Method: Add all ingredients into a blender and stir briefly to dissolve the honey. Add the same amount of ice to liquid and blitz in 3 second intervals to avoid over-blending and achieve your desired consistency. Pour into your glass, slice a thin grapefruit wheel and add to the drink.

Helpful Tip: Ever find that your limes are a little hard? Roll them on a kitchen surface using the palm of your hand to soften them up and get more juice from them!

Jose Cuervo will also be celebrating Margarita Day with their ‘Cuervo Tradicional Margarita Masterpiece’ campaign – a collaborative online art project led by award winning artist Helen Marshall, where tequila fans can send in pictures of themselves enjoying their margaritas via the hashtag #LiveTradicional to become part of a contemporary twist on a vintage Cuervo Margarita advert and be in with the chance of winning a host of tequila prizes. The finished piece will be launched on Margarita Day via Jose Cuervo’s social media channels. Visit @josecuervouk on Instagram and the Jose Cuervo Facebook page for more information.

Celebrate International Margarita Day with Patrón Tequila

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This year marks the 80th year of the Margarita, according to many. To celebrate this momentous occasion, Patrón Tequila invites you to raise a Perfect Patrón Margarita on International Margarita Day (Friday 22nd February) at some of the best bars nationwide.

In conjunction with DrinkUp.London, Patrón has 360 complimentary Margaritas on offer for you and a friend to help you celebrate this amazing day. To receive your Simply Perfect Patrón Margarita sign up here (https://drinkup.london/margarita-day) and receive your Margaritas at any of the below bars. Link will be going live on Wednesday 20th at 3pm.

If you miss out on the DrinkUp.London promotion this International Margarita Day, head to any of the below accounts between 18th-25th February where you can enjoy their own limited-edition twists on the Perfect Patrón Margarita:

Pachamama East, Shoreditch: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Pachamama’s delicious food

London Cocktail Club, Oxford Circus: Two-day Patrón takeover in their studio on 22nd February. Choose the Patrón Mango Margarita. Click here to book a table.

Coya, Angel Court, City: Special Patrón Tequila menu

Hovarda, Soho: Special Patrón Tequila menu

Red Rooster, City: a unique Margarita menu designed especially for International Margarita Day to pair perfectly with Red Rooster’s delicious food

Rumoured to have first been made at Tail O’The Cock in Los Angeles in 1939, the Margarita hasn’t left the minds of drinkers as a staple serve since. Regardless of when and where its origin was cemented; the Margarita has become a memorable serve on cocktail menus worldwide. It’s not only the traditional recipe that is known and loved, but also the unique twists concocted by bartenders and cocktail lovers alike. The foundation of any perfect Margarita however, whether it’s a classic or a twist, is always ultra-premium Patrón Tequila.

In recent years, the popularity of tequila has soared to new heights which is a testament to the incredible versatility of the spirt. This year, across International Margarita Day, Patrón Tequila wants to showcase this versatility through the much-loved Margarita.

Launching on International Margarita Day, is “Margarita of the Year 2019” – a global search for the perfect twist on the classic Patrón Margarita recipe. For the fifth year, Margarita of the Year will challenge bartenders across the world to showcase their exceptional bartending skills through their own unique interpretation of the Margarita. Displaying the versatility of not only Patrón Tequila but of the Margarita too.

Representing Europe is Cristian Bugiada from Rome, Italy, with his cocktail “Margarita Amore”, a delicious take on a Margarita with Apple and Chili Pepper.

Fans can vote daily for their favourite recipe here MargaritaOfTheYear.com.

Jose Cuervo Tradicional, 100% Agave Tequila, Launches the First User Generated Margarita Masterpiece for National Margarita Day

image001To celebrate National Margarita Day on Friday 22nd February, Jose Cuervo Tradicional is calling all Margarita fans to be part of a collaborative online project to create the world’s first social media Margarita masterpiece by sharing pictures of themselves enjoying their own Margarita traditions using the #LiveTradicional.

The masterpiece will be inspired by the iconic, vintage, 1960s Cuervo adverts that helped drive the Margarita phenomenon. It is the top selling cocktail in the US and the sixth favorite cocktail in the world. Award-winning visual artist Helen Marshall, who uses photography, storytelling and technology in her work, will give a modern twist to the Margarita masterpiece. The final artwork will be revealed on the brand’s social media channels on National Margarita Day.

Several bars in London will also be celebrating Margarita Day by creating their own twists on Cuervo Tradicional Margarita, including Café Pacifico who will be offering their Cuervo Tradicional Kombucha Margarita and Cuervo Tradicional Watermelon Margarita.

Tequila fans can join in the festivities at home, making Cuervo Tradicional Margaritas with the new limited-edition Jose Cuervo Tradicional bottle (RRP £15) available from nationwide Tesco stores and online. The limited-edition bottle features a stylish skull design inspired by the iconography in Mexican culture. Cuervo Tradicional is a modern tequila that is rooted in family tradition that started more than 200 years ago. The 100% blue agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself back in 1795. The result is a more refined and perfectly balanced tequila.

The Cuervo #LiveTradicional campaign will also include the UK wide Cuervo Tradicional Margarita Rumbles in May. Bartenders in London, Manchester and Bristol will battle it out to win the ultimate title of best Margarita judged by hundreds of consumers.

Q&A With Oli Pergl, Tequila Educator at Proximo Spirits

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Oliver Pergl, Tequila Educator, Proximo Spirits

Oli has been with Proximo Spirits for over a year as a Brand Educator for its vast tequila  portfolio, mastering the knowledge of 26 varieties of the iconic Mexican Agave-based spirit.
The brands that Oli covers are Jose Cuervo including Reserva de la Familia, 1800 Tequila, Gran Centenario, Maestro Dobel, plus Agavero liqueur & Creyente Mezcal. A total of 26
different tequilas/mezcal across 6 brands.

Why are you talking at Cambridge University on Saturday, 15 September?
As the Tequila Educator for Proximo Spirits, I believe that education is the greatest tool we have to share the story of Jose Cuervo and the great adventure that Tequila has been on.  The day after the lecture will be Mexico’s Independence Day – one of their biggest Public holidays of the year – and this lecture will be held to kick off the celebrations early in one of the most celebrated Universities in the World.

What are some common misconceptions of tequila?
Before studying the huge topic that Tequila is, I was bartending and managing some of  London’s best venues. Here it was commonplace that Tequila was primarily enjoyed as a
shot or in a Margarita – the misconception here is that drinking it is very singular and had rarely strayed out of those two ways of drinking it. In Mexico, Tequila is always sipped neat, a bottle is present on every table at dinner and it is an incredibly sociable  experience. A lot of people misunderstand how premium Tequila is, and that it has taken great deal of time to get from field to bottle – many of our Tequilas can match up to if not better some of the World’s finest Cognacs and Whiskeys.

Why do you think it’s important that the youth get a greater understanding of tequila?
Most young adults, such as those studying at Cambridge University, will not have the same knowledge behind spirits as most bartenders do – with my experience I aim to give some of that knowledge and passion back to them. With this I hope they are then able to see Tequila for what it truly is, and as long as responsible drinking is adhered to, there is no wrong way to enjoy Tequila.

What is the difference between Tradicional Silver, Reposado and the Reserva de la
Familia?
The difference boils down primarily to the ageing; the Silver has been unaged, but allowed to rest in Steel for up to two weeks, allowing the young alcohol to relax before bottling to ensure a creamy, buttery sensation when sipping. The Reposado is where we put that Silver Tequila into American White Oak barrels for a minimum of two months – just enough time for the alcohol to extract sweetness from the wood, adding depth of character and an inviting golden colour. The Reserva de la Familia is something supremely extraordinary – originally this was a secret recipe enjoyed only by the Family and close friends, until in 1995 they celebrated their 200-year anniversary and launched this Extra-Añejo. Harvesting extramature Agaves, slowly cooking the hearts and then using the first-pressed nectar, they produce an exquisite Tequila that is then aged in American White Oak for three years. It is then finished in French Oak for a further six months, adding complex notes such as coffee, butterscotch and spices – this is finally blended with the Family’s private reserves of Tequila and eventually bottled by hand.

What’s your top three ways to drink tequila, and on which occasions?
If I’m not making a cocktail; I’ll be enjoying it neat, and it will be present at every day celebrations. If I’m visiting the home of Tequila; I’ll visit La Capilla, the home of the “Batanga” – a long drink made with Mexican Cola, Fresh Lime, Salt and of course – some Silver Tequila. And at significant times of the year like Christmas when the whole family is together, there’ll always be a bottle of Añejo to enjoy after the Turkey.

A part from the Margarita, what would you recommend those non-tequila fans should drink first?
The first thing I suggest is to try Tequila neat – and more importantly – to sip it. The Agave plant that produces this fine spirit takes around 6 years to mature before we can harvest it – it really does demand us to spend more time enjoying it. Otherwise; Tequila and Tonic go incredible well together with a few lime wedges squeezed in, and our Reposado Tequilas go great with Ginger Ale, Lemon and some ground black pepper sprinkled in – these both go perfectly when just sitting down to eat.

What are three key things you want the university students to take away from your
lecture?
I want to engross them in the epic and romantic story that Tequila is; I want them to  understand where it’s come from and how we create it, and most importantly – to fall in love with something I so dearly have.

What is the next big thing in store for tequila?
Jose Cuervo have been making Tequila for over 250 years through 11 generations of family – constantly overseeing changes in the market and having their Tequilas at the forefront of  innovation. With the interest of Mexican culture in the U.K, we are seeing a huge rise in  Mexican restaurants and craft wines and spirits coming from Mexico. The excitement around everything Mexico is causing a huge buzz right now – and Cuervo is at the heart of all of this.

 

March For Margarita!

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Following the success of Margarita Rumble, a cocktail competition that saw London’s top bars compete for the title of best Margarita, August brings another tequila-infused event to London. Jose Cuervo®, the world’s oldest and most awarded family of tequilas and pioneer of the original margarita, brings the Margarita March, a journey exploring the heritage, craft and creation of tequila and its most famed cocktail creation to eight of London’s leading bars.

With a massive growing consumer appetite for tequila and cocktails across the UK, the Margarita March is designed to celebrate one of nations favourite cocktails and premiere eight Cuervo Margaritas curated by London’s iconic bars.

Taking place on Saturday 18th August from 4pm-10pm, guests will march through the streets of London, enjoying Cuervo Margaritas along the way, all made with Jose Cuervo Tradicional 100% blue agave tequila. The tequila that founded the tequila category, Jose Cuervo Tradicional celebrates a family tradition started more than 200 years ago. 100% estate-grown, blue agave plants are slow cooked in clay ovens and then double distilled in small, artisanal stills yielding an irresistibly refined tequila of perfect clarity and crisp flavour, making it the perfect partner for the best tasting margaritas.

Guests will enjoy a margarita masterclass and tequila tasting on arrival, at WM Barker & CO. Led by Jose Cuervo’s tequila expert, they will be taken on a tequila journey from the agave fields of Mexico to the Jose Cuervo distillery (the oldest in Latin America), to learn all there is to know about the drink that’s gaining massive popularity across the UK, before a tasting led by Jose Cuervo’s tequila expert.

To celebrate, Jose Cuervo is offering TWO fans the chance to attend Margarita March for free. Check out Jose Cuervo on Facebook @JoseCuervo.UK for more information.

For tickets, visit http://www.londonmargaritamarch.com priced at £25.

For more information, please visit http://www.cuervo.com or follow @JoseCuervoUK on Instagram

You can also get in touch on josecuervo@cowpr.com or 020 7234 9150

CUERVO NETTLE MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
25ml Lemon Juice
15ml Nettle Cordial
10ml Sugar Syrup
2.5ml Isle of Skye Sea Salt Solution (5g Salt 50g Water)

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CUERVO PASSIONFRUIT MARGARITA RECIPE:

50ml Jose Cuervo Tradicional Silver
15ml Passion Fruit Puree (Funkin Puree) OR 1 Whole
Passion Fruit
25ml Fresh Lime Juice
15ml Agave Syrup