REYKA, Iceland’s first vodka, handcrafted in preciously small batches and born from the country’s magnificent natural resources has announced the world’s first 24hr cocktail competition. Bartenders across the UK will have the chance to win one of six places on a once-in-a-lifetime trip to Iceland. They will be one of the privileged few to visit the Reyka distillery, visit majestic towering waterfalls and lava rock fields, witness lava rock filtration, taste the freshest water in the world and go to the critically acclaimed Secret Solstice Festival in Reykjavik.
Reyka continues to innovate in the vodka category with this unexpected and entirely original concept, taking inspiration from the 24 hours of sunshine in Iceland on the longest day of the summer solstice. The competition will be held at Sovereign Loss, Brixton, from 12pm on Monday 1st June until 12pm on Tuesday 2nd June 2015. Ninety-six bartenders will each prepare a cocktail they have created over a 24hr period, with a panel of judges on hand to rate each drink on appearance, aroma and taste. With one drink being made every 15 minutes, the competition will be fierce to secure one of the coveted spaces on the Reyka hosted trip.
The competition is open to all professional bartenders in the UK. Entrants will need to register for a one-hour slot in which to prepare their cocktail – which can be as inventive as they like (long, short, shaken, stirred etc.) as long as the base ingredient is Reyka vodka (max. 50ml).
Reyka Brand Ambassador Joe Petch says: “The Reyka 24hr cocktail competition was inspired by the creativity and resourcefulness of the Icelandic people, and the 24hrs of sunshine on the longest day of the summer solstice. We wanted to create an unconventional competition that will excite the bartending community and inspire them to be creative and do things a bit differently. The trip to Iceland for the Secret Solstice Festival is a fantastic prize and we’re looking forward to seeing what cocktail recipes are created”.
To enter the competition and be in with a chance of winning a place on the trip, bartenders should register for their cocktail making slot by emailing: firstname.lastname@example.org
Reyka is born of inventive, resourceful people and Iceland’s magnificent natural resources, which are uniquely distilled to create a one of a kind vodka. Made from bountiful crisp arctic water, some of the cleanest air in the world and filtered through lava rocks Reyka is then distilled in a carter-head still for ultimate purity. The process is powered by geo-thermal energy to create an award-winning vodka that tastes smooth, clean and crisp, making it a perfectly versatile spirit for cocktails.
The Secret Solstice Festival (19th – 21st June 2015) is held during the summer solstice weekend in Reykjavík, Iceland. Now in its second year, Secret Solstice is the only festival where the sun doesn’t set for three entire days, with festival-goers enjoying an unforgettable experience under the Midnight sun. Showcasing both established artists and exciting up-and-coming talent; the festival has something for all music tastes.
Please drink Reyka Vodka responsibly.