As part of a European-wide initiative, super-premium brand, Beluga Vodka, is proud to announce the launch of Beluga Signature; an on-trade educational brand programme encompassing a roadshow and cocktail competition in nine major cities across the UK, France and Germany. Commencing in June, it is hoped that the multiple stage programme will build and strengthen the understanding of the Beluga Brand with the European bartender community, while pushing the boundaries of high-end mixology.
Open only to those that work in Beluga-stocked bars, the “Creative Competition Stage” launching in July will invite bartenders throughout the UK to create a 1920s-1930s Great Gatsby style Art Deco-inspired cocktail with a modern Beluga twist, suitable for high gastronomic black tie occasions. Entrants will then have 15 minutes to present their creations in front of a panel of judges at the Creative Stage Events in London (26th July), Manchester (2nd August) and Birmingham (3rd August).
In total, five entries will then be shortlisted and put through to the “Promotional Stage”, where participants will be required to promote their own creations in their bars from the 8th August – 8th October. The final winning cocktail will be judged on sales, creativity and visibility of the drink.
Following the Promotional Stage the panel of judges, will announce 1st, 2nd and 3rd places from each UK city in October. The 1st place winners will be announced in October and will be invited on an ‘all-expenses paid’ trip to Moscow in November. This will encompass an incredible Russian experience, visiting key Moscow attractions and prestige trade accounts, as well as taking part in the “Beluga Signature Grand Final” competition alongside the six other 1st place winners from the competitions running in parallel in France and Germany. The overall Beluga Signature winner will receive a monetary reward and an exclusive Beluga trophy.
UK Group Marketing Manager, Katie Warren, says: “The launch of the Beluga Signature programme is an incredibly exciting time for the brand in the UK. Not only will bartenders be able to show off their mixology skills, they will also be receiving excellent one-on-one training from a variety of our experts, including our brand ambassador team. We are really looking forward to the UK cocktail entries, and to see how they compare to those from our French and German entrants.”
For full assessment criteria, entry requirements and terms and conditions, please email UK brand ambassador, Zoran Peric (Zoran@realmix.co.uk).
DRINKS ENTHUSIAST 