Spirits innovator Emporia Brands and Hoxton Gin creator Gerry Calabrese are re-imagining the Hoxton scene as they release the new expression of the gin that has been called ‘the most distinctive gin in the world’.
Launching August 2016, the new expression of Hoxton, now offered at 40% abv, enjoyed a sneak preview at this year’s Imbibe Live in London, where the campaign of ‘Hoxton Gin and Ginger’ kick-started.
Pairing the simple serve of Hoxton gin with ginger ale, Gerry Calabrese hopes to interest and engage a new set of gin fans as the iconic name heads out with its stylish new bottle.
The new Hoxton gin will be widely available from on line retailers and specialist independents, with an introductory offer of free delivery and a promotional price of £24.99 for August from The Drink Shop.com. Alongside this, all major wholesalers will be carrying the new expression.
“The new look Hoxton Gin is a new stage for our brand, much like the area of London itself we are always looking to evolve and innovate as often as possible” says Gerry Calabrese.
James Rackham, Chairman of Emporia Brands, mentions that “Hoxton Gin follows its birthplace in Hoxton London, in acquiring sophistication to the famous edgy culture”.
Enjoy a Hoxton Gin and Ginger:
50 ml Hoxton Gin
Chilled Premium Ginger Ale
Fill a tall glass with ice, pour the Hoxton gin within and top with ginger beer. Garnish with a zest of fresh grapefruit peel and serve.
For more information on Hoxton and Emporia Brands, please visit http://www.hoxtongin.com
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