Final Day For The Laphroaig Champions Divided Opinions Competition

Following the huge success of 2015’s award winning #OpinionsWelcome™ campaign, Laphroaig ® has launched the global competition for another year running. The social media initiative celebrates consumers’ most expressive, poetic and downright unusual descriptions about the wildly divisive tasting profiles of Laphroaig ® 10 YO, Select and PX. To enter simply visit the #OpinionsWelcome™ website ( and guests will be invited to enter their opinion. Over 200 prizes will be awarded to the best and a further five will be chosen to be part of an immersive Laphroaig® experience. The competition ends 19 August 2016, so get submitting.

Selected by Distillery Manager, John Campbell, the top five Grand Prize winners will receive an all-expenses-paid trip to Laphroaig’s home on Islay, Scotland, and the chance to share their winning opinion with the world – as each Grand Prize winner will see their name and unconventional whisky tasting note printed onto the lids of Laphroaig’s iconic white tubes that will appear on shelf around the world.

Laphroaig® is a complex beast that has never shied away from strong opinions. Its most loyal fans freely describe the heavily peated single malt whisky as “disinfectant for the soul” or “like a punch in the face…but in a good way.”

When the competition closes on 19 August 2016, John Campbell will select the most ingenious opinions and judge them on their creativity, imagination, humour and honesty.

In addition to a personal ‘Water to Whisky’ distillery tour hosted by John Campbell, Grand Prize winners will be invited to the Tasting Room to sample the range of whiskies, followed by an exclusive prize giving ceremony. The 4-day Grand Prize trip to the home of Laphroaig® takes winners on an exploration of the 201-year history of what is considered to be the most distinctive single malts in the world.


The first 40 #OpinionsWelcome™ competition runners up will be awarded a bottle of Laphroaig® with their name and winning description emblazoned onto its bespoke #OpinionsWelcome™ label, whilst the remaining winners will all receive a one-of-a-kind postcard from Islay signed by John Campbell and printed with their unique opinion that caught his eye.

With over 200 prizes on offer, #OpinionsWelcome™ applauds the uniquely individual way that each person experiences Laphroaig® no matter what corner of the world they live in or what stage of their whisky journey they might be at. So whether you think the Scotch whisky tastes like “a first kiss with a smoky touch of heaven” or “a mouthful of bog water,” it’s an opinion that only you can put into words and Laphroaig® wants to share it with the world!

Submit your opinion at by 19 August 2016 to have your say and become part of Laphroaig’s 201-year history


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