Divide Opinions This Winter With A Limited Edition Laphroaig Festive Jumper

christmas-jumper-mid-resTis the season for giving and sharing…opinions. Get into the spirit with a limited edition Laphroaig ® festive jumper. Whether it’s a gift for a loved one or a treat for yourself, this fun jumper is the ideal way to spark conversation around the dinner table this holiday season. Available from the Laphroaig ® online shop, wear it with pride and express your opinion on this divisive single malt, however wild or wonderful.


Last year’s Laphroaig® festive jumpers sold out in just 24 hours and with only 1,000 limited edition jumpers available this winter, get your hands on one now before its too late! Embroidered with a seasonal Fair Isle pattern and the Laphroaig® #OpinionsWelcome™ slogan, this festive jumper is ideal for whisky enthusiasts who have an opinion and are not afraid to wear it.


Whether you love the medicinal flavours of Laphroaig® or hate its smoky scent, it cannot be denied that Laphroaig® divides opinion. #OpinionsWelcome™ celebrates the hugely varied descriptions of Laphroaig® and this unique festive jumper champions them, urging lovers (and haters) to profess their feelings for the whisky this winter.

The unisex Laphroaig® festive jumper is available in size S, M, L and XL. To get yours now, visit http://www.laphroaig.com/shop.

Everyone Has An Opinion But Yours Is Right, Right?


Do you think Laphroaig ® tastes like “a seagull’s armpit”? Who are we to say no. Laphroaig ® is a divisive single malt. You either love it or hate it – you are rarely indifferent. We have never shied away from strong opinions and actively welcome them, positive or negative. For one week only, Laphroaig ® will project the opinions of its fans and foes from around the world onto the wall of its famous Warehouse No.1 distillery on the shores of Islay, Scotland. Tweet your description between 11 – 15 October 2016 using the hashtag #OpinionsWelcome for the chance to share your opinion with the world.

Remaining true to its award-winning #OpinionsWelcome™ campaign, the Big Opinions live projection will not only welcome but fearlessly and publically champion the strong opinions that make Laphroaig® such a divisive liquid across countries far and wide from around the world.


This October, Laphroaig® is calling whisky drinkers from all corners of the world to proclaim their love, announce their distaste or describe exactly what Laphroaig® makes them feel in their own off-the-wall, weird and wonderful words. The most imaginative opinions will be selected to appear in a large-scale live twitter projection that will showcase the author’s Twitter handle and opinion on the distillery’s world-famous Warehouse No. 1 wall. From “surfing a burning oak tree in a hurricane” to smelling like “the flames of a dragon extinguished by the sea”, those who have tasted our dram never fail to share their honest and inventive opinions.

Those selected to feature in the Big Opinions projection will receive a photograph and video of their opinion displayed on Warehouse No.1 to share with friends via Laphroaig’s Twitter page. The spectacle can be watched live at http://www.laphroaig.com/opinions, where every post throughout the 5-day event will be captured, showcasing just how contentious Laphroaig® can make us all.

Tweet your opinion to #OpinionsWelcome from 11 – 15 October 2016 for your chance to be featured on Laphroaig’s iconic Warehouse No.1, on Islay

#OpinionsWelcome™ is an open-armed invitation to all to express their feelings on this divisive whisky. Big Opinions gives the public the chance to voice their opinions to the world. Be candid. Be real. Let creativity run riot.

Visit the Laphroaig® website to find out more: http://www.laphroaig.com/opinions


Final Day For The Laphroaig Champions Divided Opinions Competition

Following the huge success of 2015’s award winning #OpinionsWelcome™ campaign, Laphroaig ® has launched the global competition for another year running. The social media initiative celebrates consumers’ most expressive, poetic and downright unusual descriptions about the wildly divisive tasting profiles of Laphroaig ® 10 YO, Select and PX. To enter simply visit the #OpinionsWelcome™ website (www.Laphroaig.com/Opinions) and guests will be invited to enter their opinion. Over 200 prizes will be awarded to the best and a further five will be chosen to be part of an immersive Laphroaig® experience. The competition ends 19 August 2016, so get submitting.

Selected by Distillery Manager, John Campbell, the top five Grand Prize winners will receive an all-expenses-paid trip to Laphroaig’s home on Islay, Scotland, and the chance to share their winning opinion with the world – as each Grand Prize winner will see their name and unconventional whisky tasting note printed onto the lids of Laphroaig’s iconic white tubes that will appear on shelf around the world.

Laphroaig® is a complex beast that has never shied away from strong opinions. Its most loyal fans freely describe the heavily peated single malt whisky as “disinfectant for the soul” or “like a punch in the face…but in a good way.”

When the competition closes on 19 August 2016, John Campbell will select the most ingenious opinions and judge them on their creativity, imagination, humour and honesty.

In addition to a personal ‘Water to Whisky’ distillery tour hosted by John Campbell, Grand Prize winners will be invited to the Tasting Room to sample the range of whiskies, followed by an exclusive prize giving ceremony. The 4-day Grand Prize trip to the home of Laphroaig® takes winners on an exploration of the 201-year history of what is considered to be the most distinctive single malts in the world.


The first 40 #OpinionsWelcome™ competition runners up will be awarded a bottle of Laphroaig® with their name and winning description emblazoned onto its bespoke #OpinionsWelcome™ label, whilst the remaining winners will all receive a one-of-a-kind postcard from Islay signed by John Campbell and printed with their unique opinion that caught his eye.

With over 200 prizes on offer, #OpinionsWelcome™ applauds the uniquely individual way that each person experiences Laphroaig® no matter what corner of the world they live in or what stage of their whisky journey they might be at. So whether you think the Scotch whisky tastes like “a first kiss with a smoky touch of heaven” or “a mouthful of bog water,” it’s an opinion that only you can put into words and Laphroaig® wants to share it with the world!

Submit your opinion at http://www.laphroaig.com/opinions by 19 August 2016 to have your say and become part of Laphroaig’s 201-year history