Haig Club was released with much fanfare after the collaboration with footballer David Beckham and British entrepreneur Simon Fuller, with many taking it as a swipe to ‘outsiders’ who attach their name to a brand to make quick cash, whilst others looked at it as a great opportunity to shed light on a brand and category that has some elements that need a 21st Century update to its customer audience.
It’s with this that I take a closer look and see if the hype is worth its name.
The House of Haig itself is built on nearly 400 years of distilling heritage and can trace its whisky producing roots back to the seventeenth century in Scotland. In 1824, John Haig established Scotland’s oldest grain distillery, Cameronbridge, and is said to have perfected the art of producing Grain Whisky in continuous Coffey and Stein stills.
Haig Whisky quickly rose to become one of the most successful and popular Scotch whiskies in the world before falling into decline some 30 years ago as it left the Haig family ownership and was passed through a series of multinational drinks companies. In 2014, Diageo launched a new Haig whisky to add to the existing old guard whisky stable of Haig Gold Label, Haig Dimple and Haig Pinch blended scotch whiskies; Haig Club, an expression utilising a unique process that combines grain whisky from three different cask types.
But how does it fare? Well below, I give to you my tasting notes –
Haig Club – 40%
Light butterscotch and fudge on the nose, with a slight hint of tropical flesh fruits coming through. Subtle notes of vanilla, butter and toasted oak on the palate, with a hint of coconut and tropical fruit provide a long, slightly dry finish.
A great flavour profile to enjoy on its own, or indeed within its signature serve;
60 ml Haig Club
10 ml Sweet Vermouth
2 dashes orange bitters
Build by adding cubed or hand cracked ice in an Old Fashioned glass or tumbler. Add Haig Club and pour in 10 ml of sweet Vermouth. Drop in 2 dashes of orange bitters and garnish with a lemon twist and cherry and serve with a glass stirrer for the drinker to dilute.
The inspiration for the name Haig Club can be found in archive materials dating back to the 1920’s, in which Haig Whisky was advertised as “The Clubman’s Whisky”. Last year also saw the release of the Haig Club Clubman, the different in it being matured exclusively in American ex-bourbon casks. Either one a good call for your drinks cabinet, and its versatility means you can create a decent drink, whether cocktail or mixer. To be fair, I’d enjoy it on its own, it works!
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