Winning Gabriel Boudier Wizard 2018 Liqueur To Be Launched

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The winning liqueur of the Gabriel Boudier Wizard 2018 is to be launched globally.

Gabriel Boudier challenged the UK’s bartenders earlier in the year to create a new liqueur to join their award-winning range. The 2018 winner was Maria Vieira from East London Liquor Company (ELLC) with her homage to Dijon’s other iconic product, mustard.

The ingredients for Gabriel Boudier Mustard Liqueur are of course led by brown mustard seed from Burgundy, macerated for two weeks in fine alcohol. The supporting cast includes black mustard seed and a touch of pepper, with the balancing sweetness coming from both sugar and honey.

Jack Rackham, Managing Director of Emporia Brands, commented: “Gabriel Boudier’s
reputation as the world’s leading liqueur company partnered with Emporia’s passion and expertise for new product development and innovation, gave us for the second time the opportunity to challenge the great talent we have in UK bartenders to create a new and original cocktail liqueur. Maria’s Mustard creation is sensational and it’s mixability in a wide range of drinks has been inspiring.”

This extraordinary and original liqueur achieves the tricky feat of balancing the heat of Dijon mustard with the sweetness required of a liqueur, and Maria’s signature serve provides a new take on the classic Bloody Mary:

Mustard Mary
25 ml Mustard Liqueur
25 ml Gin or Vodka
100 ml Tomato Juice
15ml lemon juice
3 dashes Worcestershire Sauce
Pinch of salt and pepper

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Mustard Collins
50ml Mustard liqueur
20ml Lemon juice
15ml sugar
Top with Soda water

On 17th August winner Maria, with Jack Rackham from Emporia, will be doing an in-store tasting at the East London Liquor Company shop in Rochester Walk, Borough Market, London to launch her winning liqueur to the public. The industry launch will be at the East London Liquor Company bar in Bow Wharf on 30th August from 5-9pm. There will be a welcome Mustard Collins on arrival, with other Dijon-inspired recipes on a collaborative East London Liquor Company and Gabriel Boudier mustard menu for the evening.

Gabriel Boudier Mustard Liqueur is available from Master of Malt at £14.95 for a 50cl bottle.

The Gabriel Boudier Wizard competition was set up in 2015 by spirits importers, Emporia Brands. The competition challenges bartenders to come up with an original liqueur or crème that is not already commercially available. The first Wizard was Sam Boulton, who created Kaffir Lime Leaf Liqueur.

Established in 1874, Gabriel Boudier is the only independent producer of liqueurs in Dijon still in family ownership. Their award-winning range is based on fresh ingredients, without the use of artificial flavours, and this philosophy was part of the brief to contestants. They won the Liqueur Trophy at the International Spirits Challenge in 2018 – their fourth UK trophy this decade.

The next Gabriel Boudier Wizard competition will run throughout 2019, to find an original liqueur or crème to launch in 2020. To register interest, contact Emporia Brands
(info@emporiabrands.com).

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