Spirits Importer Emporia Brands Launches Bounty Rum, The Spirit of Saint Lucia

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Saint Lucia Distillers, acknowledged as one of the foremost rum distilleries in the Caribbean, is launching the Bounty Rum brand in the United Kingdom during Notting Hill Carnival (26th & 27 th August 2018), the biggest carnival in Europe, in collaboration with its retail partners, Taste of Saint Lucia and the award-winning mid-century tiki bar Trailer Happiness – 177 Portobello Road, London.

“This new release will complement the existing brands of Chairman’s Reserve and Admiral Rodney, whilst establishing the origin of Saint Lucian rums” says Philip
Gillier, Export Manager at Saint Lucia Distillers. Bounty Rum – “The Spirit of Saint Lucia” – is the most popular brand in the Caribbean Island of Saint Lucia. Launched in 1972, the brand is a staple of Saint Lucian life and is enjoyed by all Lucians as the national rum brand. Bounty has become a national icon and sponsors a whole range of cultural events such as Carnival, Independence Day, Jounen Kwéyὸl (Créole Day) and local community days (Friday Night Jump Up).

Sly Augustin, Owner of Trailer Happiness adds “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966. Bounty Rum is the ultimate Carnival Rum brand from Saint Lucia”.

Jack Rackham, Managing Director of Emporia Brands, comments: “I am delighted to announce the arrival of the Bounty range that we will be launching at Notting Hill Carnival, where St Lucia Distillers have been a leading rum sponsor of bars and carnival activity over the past 8 years. Having launched Chairman’s Reserve into the UK and becoming the number one export market for this great brand from St Lucia Distillers, we are excited by the new proposition the Bounty rum range provides.”

Bounty Rum will be officially launched in the UK through spirits importer Emporia Brands this summer and will sponsor Trailer Happiness on Portobello Road and The Pioneers Festival throughout the Notting Hill Carnival weekend.

The Bounty Rum range consists of six rums: Bounty Premium Gold (40%), Bounty Premium White (40%), Bounty Dark (43%); and three flavoured rums: Bounty Spiced (40%), Bounty Coconut (25%) and Bounty Lime (25%). All rums are blended with distillates from Saint Lucia Distillers’ unique Coffey still with the exception of Bounty Dark which has some pot still to give further character and complexity. All of the rums are aged for a minimum of 2 years before bottling. They will initially be available through TheDrinkShop.com.

This comprehensive range of rums enables the consumer to get a flavour of Saint Lucia. The versatility of the range gives bartenders the opportunity of mixing both traditional cocktails as well as experimenting with exotic flavours.

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Piña Colada
35ml Bounty Gold
20ml Bounty Coconut
30ml Pineapple Juice
1 fresh Pineapple wedge
15ml Lime Juice

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Zombie
25ml Bounty Gold
25ml Bounty Dark
15ml Bounty Spiced
25ml Grapefruit Juice
15ml Lime Juice
Dash of Absinthe
15ml Passion fruit Syrup

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Mojito
40ml Bounty White
20ml Bounty Lime
20ml Lime Juice
8-10 mint leaves

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