Warner Edwards Launches New Mini Bottles With A BIG Taste

Elderflower 20cl Bottle Render 2Northampton-based Warner Edwards Distillery is launching its famous range of gin in two new formats: 20cl and 5cl.

Available from today, the range comprises the brand’s four gin classics: Warner Edwards Harrington Dry Gin, Warner Edwards Harrington Elderflower Gin, Warner Edwards Harrington Sloe Gin and Warner Edwards Victoria’s Rhubarb Gin. Each 20cl bottle contains 8 serves, providing a perfect solution for trend-seeking shoppers who wish to sample the premium range before committing to the full size 70cl bottle.

Tom Warner, Founder of Warner Edwards said: “We created the 20cl and 5cl format to give our consumers the opportunity to sample the range and find their favourite Warner Edwards gin. The beautifully presented bottles, which have the same premium design as their larger versions, are also perfect for gifting.”

From a 200-year-old barn on Tom’s family’s farm in Harrington, Northamptonshire, Tom Warner and his team carefully and lovingly distil a range of fantastically smooth and aromatic gins using the farm’s natural spring water, grain spirit and home-grown ingredients from the farm. Each batch is small, and every single bottle is carefully handcrafted, from the filling to the label finishing.

5cl:
RRP: £4.99
Available from Farndon Fields and the Tea Emporium (Ironbridge)

20cl:
RRP: £15.00 for Warner Edwards Harrington Dry, Warner Edwards Harrington Elderflower and Warner Edwards Harrington Sloe
£16.00 for Warner Edwards Victoria’s Rhubarb
Available from 31 Dover.com, Amazon, Cambridge Wine Merchants and other selected Warner Edwards stoc

Twitter Campaign Sees English Craft Spirit Producers Triumph Over Scottish Distillers

original_jelley-s-english-elderflower-vodka

· 20,388 votes counted in UK’s first consumer powered craft spirits leaderboard
· 80% of top ten producers based in England
· Vodka producer beats 166 gin brands to the top spot

English distillers have triumphed over Scotland in a recent Twitter campaign.

Over 20,000 votes were cast to create the #HotCraftSpirits Twitter leaderboard where consumers were asked to vote for their favourite small producers. The top ten was dominated by English or Northern Irish producers with Scotland and Wales lagging behind.

The overall winner was a Northamptonshire distiller, Jelley’s Vodka gaining 5,012 votes.
Cornwall is emerging as a hot craft county with six of the top 20 producers generating 5,124 consumer votes. Hicks & Healey whiskey was Cornish winner finishing 3rd with 3,176 votes.

Northern Ireland based Ruby Blue Vodka and Jawbox Gin also performed strongly finishing in 5th and 7th place respectively.

The campaign tracked over 200 brand of which 80% were gin however half of the top ten winners comprised of whiskey (10%), rum (20%) or vodka (20%).

Launched in March #HotCraftSpirits encouraged consumers to support their favourite spirits brand by voting for them on Twitter. By using the campaign hashtag and the brands Twitter handle Tweets were turned into votes which powered the leaderboard which ran from March through to May. 20,388 votes have been counted.

All brands finishing in the top ten have won listings with 31Dover.com, #HotCraftSpirits online retail sponsor.

Jason Navon, co-founder of social media agency Clarity Comms who created the campaign said; “We expected gins to dominate given the amount of brands out there. However, we were pleasantly surprised to see half the top ten taken by vodkas, rums and whisky.
Jelley’s vodka and Muttuga rum show there is an appetite for interesting premium spirits and that gin isn’t the only player in town. We’re looking forward to seeing how this develops next year.

It was also interesting to see English distillers are challenging Scotland’s crown, this is likely to increase as many of these producers will be introducing whiskies over the coming years.

Thanks to all the brands that got involved. The results exceeded our expectations and it’s been fantastic help drive consumer awareness for the UK’s small batch distillers.”

HotCraftSpirits 2016 Results

1. Jelley’s Vodka, Northamptonshire 5,012 votes
2. Masons Yorkshire Gin 3,200 votes
3. Hick & Healey Whiskey, Cornwall 3,170 votes
4. Wight Mermaids Gin, Isle of Wight 1,460 votes
5. Ruby Blue Vodka, Belfast 1,091 votes
6. Matugga Rum, 995 votes
7. Jawbox Gin, Belfast 865 votes
8. Revolver Rum, Cornwall 740 votes
9. Trevethan Gin, Cornwall 495 votes
10. Twisted Nose Gin, Winchester 449 votes