Havana Club Throws Global Cocktail Party To Celebrate ‘Old Fashioned’ Week

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Gather your friends and celebrate Old Fashioned Week in style this year with a free Havana Club 7 cocktail at the Havana Club ‘Seven Heaven’ parties around the world on 7th November 2018.

Inspired by the cult of the number seven, Havana Club 7 is taking over seven bars across Europe and Latin America at 7pm (local time) and invites cocktail lovers to discover a new and exotic twist on the father of all cocktails – a Havana Club 7 Old Fashioned, crafted with the rum born and made in the streets of Havana.

The list of bars taking part includes:

Solange Bar, Barcelona
Licorería Limantour, Mexico City
Baltra, Mexico City
Xaman, Mexico City
Baba au Rum, Athens
Ipitou, Athens
No Entry by Big Mama, Paris

Entry to the cocktail party and one Havana Club 7 Old Fashioned per head are free of charge but bookings are essential via Eventbrite.

Meimi Sanchez, Havana Club Global Brand Ambassador, added: “The Old Fashioned is a classic cocktail that will never go out of style, but an Old Fashioned made with Havana Club 7 offers a fresh taste of Cuba that provides a tropical twist that’s perfect for modern palates. Join us at our Seven Heaven cocktail party across Europe on the 7th November and be part of the rum revolution!”

Crafted for the first time in the 1970s from a range of different aged rum bases and a new continuous ageing process, Havana Club 7 Years Old was the first ever extra-aged Cuban rum and offers a variety of deep flavours including tobacco, sweet fruit and spices.

Old Fashioned Cocktail Week Is All The Fashion Worldwide

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Always a classic but never old fashioned – that is what Old Fashioned Week is all about. For 2018, innovation is the flavour, and sporting some positive controversy too: Anyone for a Cognac Old Fashioned perhaps? All set to celebrate the father of all cocktails, the Old Fashioned, bartenders around the world will reach for their mixing spoons and show off their old fashioned and new fashioned creativity for ten days in November. Old Fashioned Week (OFW) is the annual global celebration of cocktailing. It boldly increases its impact from its third year in 2017, and for 2018, it now launches with ambassadors in 13 international zones, to embrace many of the highest profile cocktail cities in the world. This embassy of top spirits experts and writers will help inspire bars to serve up
the most classic, innovative, original, premium or daringly different Old Fashioned cocktails. They aim to extend the legend that makes it the most enduring and popular cocktail in quality bars (in the World’s 50 Best Bars). Bars are invited to participate by registering on the OFW website by 20 October; all set for Old Fashioned Week
1-10 November 2018. So expect to hear that bar call ‘Mix me an Old Fashioned’, from discerning cocktail drinkers in their favourite bars. http://www.old-fashioned-week.com [New website will be live from 3 September.]

Old Fashioned Week will target over 1,000 bars in 2018 (increasing from 800 participating bars in 2018). It has flourished from its modest concept to a worldwide diary date – thanks to its creators Michael Landart of popular neighbourhood bar Maria Loca in Paris, and rum enthusiast Cyrille Hugon who founded Paris Rum Fest and
Rumporter Magazine. It partners internationally with six renowned brands: Angostura Bitters, Havana Club rum, Rhum J.M from Martinique, Monkey Shoulder blended Scotch malt whisky, and new for 2018 – Cognac Pierre Ferrand and Woodford Reserve bourbon. Participating bars will serve Old Fashioneds using at least two of these brands. Beyond that, they can freely use their other regular listed spirits. Consumers can enjoy individually conceived events, promotions, and generally good old fashioned drinking fun. Bars, and also shops, can announce their activities on the Old Fashioned Week website and show off their creations via OFW social media.

Cyrille Hugon, co-founder and director of Old Fashioned Week, comments: “The world adores a properly made Old Fashioned cocktail. This year we are expanding our network of enthusiastic ambassadors and keen to involve even more high quality bars, bartenders, and even shops and off licences. Old Fashioned Week is a celebration of
cocktail heritage and bartenders’ skills, and also encourages innovation, and great cocktail banter amongst drinkers. “Our desire is also to support the bars to attract customers and increase their cocktail sales. Every major city has bars offering quality rum and whisky at the top of their menus. Sophisticated drinkers will remain loyal to their Old Fashioneds, and a new generation of drinkers seeking to immerse themselves in stylish classics, will head to these destination bars.”