Magic Moments Tasting Notes

Magic Moments

India is a growing country. Not one where you’d expect spirits to originate from, or be the fore runner in sales. But hold on though, India is one of the biggest consumers of whisky, and at the end of calendar 2012, McDowell’s No. 1 from Vijay Mallya’s United Spirits Ltd overtook Johnnie Walker to become the world’s largestselling whisky by volume, clocking sales of 19.5 million. Surprised? Working in the trade for a while now has thrown up the odd curve-ball, with names 5 years ago dropping out of the top selling spirits like flies, and countries like India taking full advantage. But it’s not just whisky that India has dabbled into lately, they’ve also made there presence felt within the vodka category, releasing Magic Moments to the UK.

Magic Moments originates from the second largest distillery in Asia, Radico, itself only established back in 1943. With its 4 distilleries and a whopping 33 bottling plants, it can say that it has had such illustrious customers such as Pernod Ricard, Diageo and Bacardi. It of course produces its own brands too, with names such as Whytehall and 8pm for the whisky market, Contessa and Bermuda for the rum category, Morpheus and Old Admiral brandy and of course Magic Moments vodka. This article though will concentrate on their new vodka experience.

Named alongside the tag line of ‘It’s Magic When Purity Blends With Smoothness’, Magic Moments is a triple distilled, rice grain gluten free vodka and launched back in 2006. Since then, it has won itself 36 international awards, not only for its standard variant, but also its six flavours. Magic Moments prides itself on being a versatile product, so below, i give to you my tasting notes alongside some recipe inspiration –

Magic Moments – 42.8%

Light to begin with on the nose, but develops a hard finish. A growing warmth on the palate, resulting in a slight spice hit on the back of the throat and a bold, long finish.

Magic Moments Lemon Grass and Ginger – 37.5%

Fresh on the nose with lots of citrus followed by subtle ginger. Soft on the palate, with the ginger dominating. A hit of freshness comes through before drying on the finish. Mixes well with lemonade, sparkling water or cola, a substitute for rum within a mojito, or within cure salmon with lemon grass.

Magic Moments Raspberry – 37.5%

Subtle nose of wild raspberry, leading to a sharp flavour on the palate. Bold raspberries with a slightly spiced finish.

Magic Moments Chocolate – 37.5%

Rich chocolate on the nose, with a bold cocoa aroma. The richness follows onto the palate, resulting in a lingering finish that has dominate toasted chocolate flavours. Mixes well with coffee and drizzled on top of ice cream.

Magic Moments Lemon – 37.5%

Very light on the nose with fresh lemons dominating the end. Soft on the palate, with the lemon more subtle. Short. Mixes well with cola.

Magic Moments Orange – 37.5%

Subtle on the nose, with dry orange aromas coming through. A developing flavour on the palate, with the orange rind with a slight burnt texture present. Very long and dry.

Like most vodkas, Magic Moments can be sipped straight or over ice, but if you ever come across the name in your local bar, try one of these –

Oriental Ale
Oriental Ale

Oriental Ale

Glass – 


Ingredients – 

60 ml Magic Moments Lemon Grass and Ginger
20 ml Sugar Syrup
15 ml Lime juice
3 pieces Fresh lemon grass
Ginger ale
Mint Sprig

Method –

Muddle lemon grass within a highball glass and add Magic Moments, sugar and lime juice. Add crushed ice and top with ginger ale. Garnish with lemon grass and mint sprig.

In only seven years, Magic Moments is already established within 24 countries around  the world, and the UK is embracing the versatility of the flavours. The Lemon Grass and Ginger as well as the Chocolate are my personal highlights, and two flavours you don’t usually associate with the vodka world.

India – pushing the boundaries. No wonder it’s a fast growing country in the drinks world.

© David Marsland and Drinks Enthusiast 2013. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.



5 thoughts on “Magic Moments Tasting Notes

  1. This form of tenosynovitis does not cause the finger
    to lock into the palm of the hand, and although it can
    be manually straightened with force, it goes right back
    to the bowed position. These instructions are written in
    a very long molecule called DNA, which stands for deoxyribonucleic acid.
    For that matter, how many of us take our FFBF into the store
    with us. Just remember to keep your breathing steady and your posture correct when doing
    your double chin exercises. Shaking up your
    practice routine can rejuvinate your perspective.

  2. You should also avoid butterfly and breaststroke styles if you intend to use swimming as an exercise for eliminating coccyx pain.

    Once the premium is paid, the foreign currency option holder has no
    other financial obligation (no margin is required) until the foreign currency option is either
    offset or expires. Many individuals having double chins seem to be obese.
    I walk in different neighborhoods to see different sights and I’ve
    found myself wanting more. If you’ve forgotten, you can do this by clicking “Modify,” then “Transform,” and then finally “Flip Horizontally.

  3. The calendar contains each family member’s appointments, assignments,
    etc. On the left side of your program, where your row of panels are, find the Save Slideshow panel.
    It will soon be a part of everyones life, not just us computer geeks.
    In other words, if you are responsible of any of these offenses,
    then it would be right to halt undertaking any of them
    prior to you get your last 3rd strike. Don’t rely on commercials and billboards – they
    take up too much money and just aren’t as effective.

  4. Today. I have bought magic moments vodka.. but feel it was fake …. Kindly check quality at Mayur vihar .. shop at crown plaza… I will never drink magic moments now.. I loved it earlier😢😢😢😢😢😢😢😢😢😢😢😢

    Must Reply me

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: