Chivas Regal, the world’s first luxury Scotch whisky, is collaborating for the second year running with an acclaimed British craftsman as it continues its successful Made for Gentlemen campaign.
The new release sees the brand link up with Patrick Grant, a modern icon in luxury menswear credited for reinventing bespoke London tailors, Norton & Sons of Savile Row. The limited edition, which contains a bottle of Chivas 12, showcases four silhouettes that each features a different style accessory associated with modern gentlemen: a tie, a cufflink, a watch and a pocket square.
Richard Black, Global Brand Director for Chivas Regal, comments: “Last year’s collaboration with Tim Little was our most successful to date, distributed in over 60 markets. With our new limited edition, we wanted to celebrate the values of craftsmanship and heritage that are integral to Chivas Regal and we’re delighted with the result. It has been a pleasure to work with Patrick Grant, a renowned figure in the tailoring industry and we hope Chivas Regal fans will enjoy and treasure this unique collectible.”
Patrick Grant remarks: “The collaboration with Chivas Regal was a natural alliance of artistry and shared vision. The tailor’s obsession with mastering complexity in achieving perfect balance in form and finish are values also held dear by the Master Blender of Chivas Regal, Colin Scott. Ultimately, we both strive to give our customers stand out experiences and luxury goods of lasting value.”
The launch will be supported by a new Made for Gentlemen App – which allows fans to create a personalised Facebook cover image, composed of modern and luxurious men’s accessories. An introductory video for the limited edition, featuring Patrick Grant explaining the craftsmanship behind bespoke tailoring and its synergies with Chivas Regal, will also be available at http://www.chivas.com/gents
The Chivas 12 Made for Gentlemen by Patrick Grant limited edition is available from September 2013 in over 60 markets, both domestic and Travel Retail.