Chivas, the original luxury blended Scotch whisky, is causing a stir with its new global creative campaign, Success is a Blend. Rolling out through the line globally from October, the campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ belief in blending was instilled by founding brothers, James and JohnContinue reading “Chivas Champions Blended Scotch Category”
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Chivas Raises A Glass To Manchester United’s 1968 Victory With Rare 50 Year Old Scotch
Chivas, the original luxury blended Scotch whisky, has unveiled Chivas The Icon 50th Anniversary Limited Edition to celebrate Manchester United’s famous cup victory in Europe in 1968. Four bottles of the limited edition, 50 year old Scotch have been created, to represent each of the goals scored by Manchester United on the memorable night atContinue reading “Chivas Raises A Glass To Manchester United’s 1968 Victory With Rare 50 Year Old Scotch”
Chivas Announced as Official Spirits Partner of Manchester United
The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s bestContinue reading “Chivas Announced as Official Spirits Partner of Manchester United”
Chivas Regal Unveils Fresh New Look For Chivas 18
Chivas Regal, one of the world’s most iconic blended Scotch whiskies, has announced a new global campaign in celebration of the dedication, skill and time it takes to craft its award-winning Chivas 18. Still expertly blended to the original recipe developed by Colin Scott, Custodian Master Blender at Chivas Regal, and one of the world’sContinue reading “Chivas Regal Unveils Fresh New Look For Chivas 18”
Chivas Regal Raises A Toast To Atsushi Suzuki
Chivas Regal, the world’s first luxury whisky, has crowned Atsushi Suzuki from the Sober Company in Shanghai, China, the 2017 Chivas Masters Global Champion. Over a challenging five-day finale in Tokyo, Japan, Atsushi overcame strong competition from 14 of the world’s most skilled bartenders and led the winning Chivas Masters Collective team to victory, beforeContinue reading “Chivas Regal Raises A Toast To Atsushi Suzuki”
Chivas Regal Announces The 15 National Winners Who Will Compete In Global Final
Chivas Regal, the world’s first luxury whisky, has revealed the 15 national winners who will compete to be crowned the 2017 Chivas Masters Global Champion, at the Chivas Masters Global Final taking place next month in Tokyo. Now in its fourth year, the 2017 Chivas Masters Global Final (1st – 5th July) will focus forContinue reading “Chivas Regal Announces The 15 National Winners Who Will Compete In Global Final”
Chivas Starts Global Search For Its Next Master
Chivas Regal, the world’s first luxury whisky, has launched its search for the 2017 Global Chivas Master. Now in its fourth year, the Chivas Masters cocktail competition is built on Chivas’ belief that great bartending is measured not only by the achievements of an individual, but by the ability to work together as a team.Continue reading “Chivas Starts Global Search For Its Next Master”
The BEAT Society Takes Refuge In Manchester
The Pernod Ricard BEAT Society rolled into Manchester this week with its 6 strong team of some of the UK’s influential and engaging industry figures taking over the new Refuge bar and restaurant in the city centre. Concentrating on seven categories, the likes of Phil Huckle (UK Brand Ambassador Chivas Regal), Liam Sparks (IrishContinue reading “The BEAT Society Takes Refuge In Manchester”
Chivas Masters Starts Search For Top Bartending Talents
Chivas Regal, the world’s first luxury whisky, has commenced the search for the 2016 Global Chivas Master, where competitors this year will be judged not only on their bartending abilities but also on their demonstration of Chivas’ values of brotherhood and generosity. This month sees national heats start around the world, which will for theContinue reading “Chivas Masters Starts Search For Top Bartending Talents”
Chivas Regal Launches Chivas 18 Ultimate Cask Collection
Chivas Regal, the world’s first luxury Scotch whisky, has launched the Chivas 18 Ultimate Cask Collection, a limited edition series that reinterprets the brand’s celebrated Chivas 18 expression. The Chivas 18 Ultimate Cask Collection First Fill American Oak Finish will introduce the series, and is available exclusively in travel retail from this month. Each limitedContinue reading “Chivas Regal Launches Chivas 18 Ultimate Cask Collection”
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