Cellar Trends Secures Angostura Deal


2015 has already marked a year of accomplishments for Cellar Trends, with the addition of multiple brands to its portfolio, but the company is set to build on the foundations with the announcement of a significant deal with Angostura, the renowned rum and iconic bitters brand.

From the 1st July, the agreement will see Cellar Trends undertake all sales, distribution and marketing in the UK, with an initial focus on the Global Cocktail Competition. Genevieve Jodhan, Executive Manager – International Sales & Marketing, at Angostura says “Cellar Trends has fantastic experience in building brands. This knowledge and understanding will help us achieve our vision for the Angostura brand in the UK.”

With the recipe dating back to 1824, Angostura® Bitters is recognized as the leader in the aromatic bitters market and is the staple product on any back bar. Not only do the bitters add a distinctive flavour to any classic and contemporary cocktails, but they also have the ability to marry flavours together in all food dishes.

An exquisite range of rum brands ensures that Angostura® is one of the Caribbean’s leading rum producers, including award winning Angostura® Reserva, 7 Year Old, 5 Year Old,1919, and 1824 rums. The brands have a rich history behind them having been produced in their rum distillery in Trinidad since 1890, and they continue to this day to bring the carnival spirit of Trinidad to every consumer.

Sales and Marketing Director at Cellar Trends, Terry Barker, says “We are extremely proud to be appointed by Angostura® Ltd for this exciting and iconic range of Bitters and Rums. Both brands have such great kudos behind them already, but we look forward to building on the growth of these unique products. We have a great support programme which we are currently implementing to take the brand to the next level, starting with the Global Cocktail Challenge.”

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