High volume venues can struggle to produce consistent cocktails, especially in the high-demand areas where one below-par drink can effect several others. It’s with this that developers have sought out opportunities to produce brands that can take the stress away from cocktail creations, especially in venues that are not traditionally cocktail led. By coming up with a base ingredient, or a multitude of them that forms the basis of a classic cocktail, and ‘all you need to do is add your spirit’ and it’s as easy as one, two, three.
Or is it?
Some brands work well for a time-being, and then start to lose their own flavour, their own consistency and ultimately you are back to square one. But one brand that prides itself with knowing how a venue works, no matter what the scale of service you are on, is Finest Call.
In 1995, the American Beverage Marketers (the same company behind the Real range) came out with a new line of premium cocktail mixers, designed with the bartender world in mind. Using fruit sourced from around the world and redefining the packaging by utilising a store-and-pour design, Finest Call made waves within the industry.
To go away from my usual style of feature, It’s best with the Finest Call expressions to explain as we go along, so below, you will find my tasting notes on each variation I’ve had the chance to experience so far –
Finest Call Pina Colada Mix – 0%
Produced with Bakers cream of coconut from the Philippines and Dole pineapple juice from Thailand, they utilise the coconut meat and milk for a thick and creamy texture.
Fresh coconut on the nose, with the bold pineapple aromas coming through slowly. A thick, natural sweetness follows. Thick texture with a thin flavour of the coconut flesh, followed by a slight zest from the pineapple. A lingering well-balanced flavour to finish.
Finest Call Mojito Mix – 0%
Using Key limes from Mexico and blended with spearmint and superfine sugar. Plenty of lime notes come through on the nose, with soft hints of the spearmint following nicely. Natural aromas of the sugar gives a good base. Light with a dry lime flavour standing out. More refreshing on the second sip, with the spearmint releasing fresh aromas on the lingering, slightly sweet finish.
Finest Call Sweet and Sour – 0%
Created using pure lemon juice from California (Eureka and Lisbon varieties) and simple syrup. Sharp on the nose with the citrus naturally dominating. Soft sugar notes come through to underline. Clean and light on the palate, with natural elements of the citrus drawing out a long finish with kicks of sweetness following.
Finest Call Cosmopolitan Martini Mix – 0%
A blend of New England Ocean Spray cranberries, Key lime juice from Mexico and sweet orange oils. Fresh, dry aromas of the cranberries come through on the nose, followed by the natural note of the Key lime juice and the subtle orange. Thick texture on the palate, with a stringent stewed cranberry and lime mix as the dominating flavour. Subtle orange oils follow but the cranberry offers the long finish.
Finest Call Wild Berry Puree Mix – 0%
A combination of strawberries from California, raspberries from Pacific NW and mangoes from India, combined and then an addition of pomegranates and lemon juice from California. Bold, fresh raspberries come through on the nose, with the mangoes offering a soft underlining aroma. Thick texture with a good balance of the strawberries and raspberries. The mango once again offers the smoothness and kicks off the subtle aroma on the finish. Fresh and naturally sweet.
As you can imagine, all of these are designed to be a part of recipes such as –
Wild Berry Colada
Highball or Hurricane
30 ml Finest Call Wildberry Puree
30 ml Jim Beam Red Stag
90 ml Finest Call Pina Colada Mix
3-4 leaves mint leaves
2 cups ice
Pour Finest Call Wild Berry Puree in the bottom of the glass. Combine remaining ingredients in a blender and pour over Wild Berry Puree. Swirl with spoon and garnish with fresh berries.
Finest Call Mojito
50 ml White rum
90 ml Finest Call Mojito Mix
Top with soda water
Combine the first two ingredients in a Boston glass filled with ice. Shake and strain into a tall glass filled with ice. Top with soda water and garnish with a mint sprig and lime wedges.
There are many other expressions available, including Margarita mixes, a range of purée such as banana, mango, strawberry, passion fruit and watermelon, a Bloody Mary mix and syrups like sugar syrup, almond and triple sec. These are perfect for at home too, with simple to use bottles and a long shelf life (on average around 18 months unopened, 12 months when opened and refrigerated and 3 months if not) and great for summer or winter punch bowls. Pick up some bottles for your bar at home and take a test to see how quickly it can be to whip up a cocktail, and keeping the freshness.
© David Marsland and Drinks Enthusiast 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.
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