Celebrate National Vodka Day With Finest Call

The origin and history of National Vodka Day is unknown, yet since 2008, bars and restaurants across the globe have been honouring this spirit with events of all kinds. From classic cocktails to flavoured shots, vodka has been achieveing wide acclaim since the 1940s. Data recently released by Nielsen has found that the category hasContinue reading “Celebrate National Vodka Day With Finest Call”

Arkell’s Brewery Put To The Test By Finest Call

Finest Call, a leading cocktail mix brand, has launched a nation-wide cocktail challenge, inviting bartenders to demonstrate their skills to win a trip to the USA. Wiltshire-based brewery Arkell’s rose to the challenge and amidst fierce competition, Summer Lancaster, the pub manager from The Riverside Lechlade, mixed and muddled her way to first place. 10Continue reading “Arkell’s Brewery Put To The Test By Finest Call”

Finest Call

High volume venues can struggle to produce consistent cocktails, especially in the high-demand areas where one below-par drink can effect several others. It’s with this that developers have sought out opportunities to produce brands that can take the stress away from cocktail creations, especially in venues that are not traditionally cocktail led. By coming upContinue reading “Finest Call”

Future Proofing The Pub Roundtable

Below is a video from a discussion group I was invited to be a part of a few weeks back, supported by Finest Call and the American Beverage Marketers. It looks at how pubs see cocktails through a variety of ways, and how Finest Call are attempting to contribute towards demystifying the attitudes towards them.Continue reading “Future Proofing The Pub Roundtable”

Future Proofing The Pub

Drinks Industry Experts Discuss Cocktails in the Pub   As part of the campaign to help the pub industry to embrace cocktails, Premium Cocktail Mix brand Finest Call brought together industry experts to discuss the future of the pub. The group consisted of Inapub Editor Matt Eley, Mixologist and Drinks Consultant Andy Pearson, Drinks Journalist DaveContinue reading “Future Proofing The Pub”

Celebrate National Margarita Day With Finest Call

The margarita cocktail is one of the most popular mixed drinks around, originating in the 1940s. Any bartender worth their salt has created their own unique spin of this classic drink, but no one knows who created the original, although it is widely believed it originated in Mexico.  22nd February gives cause to celebrate withContinue reading “Celebrate National Margarita Day With Finest Call”

The 12 Cocktails of Christmas From Finest Call

Christmas is the perfect time of year to entice customers to spend a little more and treat themselves to a cocktail. Finest Call has put together some Christmas-themed serving suggestions to entice consumers to trade up. If you haven’t included cocktails on your drinks list before, why not try introducing a few of these simpleContinue reading “The 12 Cocktails of Christmas From Finest Call”