Chivas Regal, the world’s first luxury whisky, has commenced the search for the 2016 Global Chivas Master, where competitors this year will be judged not only on their bartending abilities but also on their demonstration of Chivas’ values of brotherhood and generosity. This month sees national heats start around the world, which will for the first time culminate with the grand final in Shanghai in July 2016, celebrating success through teamwork, collaboration and mentorship.
The national stages will challenge entrants to recreate Chivas Regal’s journey across the globe. Taking inspiration from the classic cocktails of New York to the booming bars of Shanghai, via their local cocktail scene, entrants will be asked to create three drinks that enhance Chivas Regal’s smooth, generous style and epitomise its international appeal in order to reach the grand final.
The most talented competitor from each market will then be invited to spend five immersive days in Shanghai at the Chivas Masters Global Final, where they will undertake a number of key challenges following workshops from the industry’s best. Throughout five days of challenges and inspirational masterclasses, competitors will be judged on their bartending talent and ability to lead, mentor and inspire a team by a distinguished panel of industry experts.
Collaboration will be rewarded this year by granting a winning team at the Global Final a once in a lifetime trip to The Tales of the Cocktail 2016 in New Orleans to learn from some of the industry’s most renowned bartenders. A further prize will be awarded to the 2016 Global Chivas Master, who will earn a bespoke trip to one of the world’s most iconic bars in a city of their choice to create a signature Chivas cocktail as their lasting contribution to the global competition.
Max Warner, International Brand Ambassador for Chivas Regal comments: “Mentorship and collaboration are traits found at the heart of the bartending industry. We want to celebrate this spirit of camaraderie through the Chivas Masters 2016 competition by encouraging entrants to celebrate success with their peers. We will be looking for competitors who are able to demonstrate a true spirit of leadership as well as excellent bartending talent.”
Bartenders with the ambition to become the next Chivas Master are encouraged to get in touch with their local market Pernod Ricard representative for details on how to enter.