Chivas Regal Raises A Toast To Atsushi Suzuki

Atsushi suzuki
Chivas Regal, the world’s first luxury whisky, has crowned Atsushi Suzuki from the Sober
Company in Shanghai, China, the 2017 Chivas Masters Global Champion. Over a challenging five-day finale in Tokyo, Japan, Atsushi overcame strong competition from 14 of the world’s most skilled bartenders and led the winning Chivas Masters Collective team to victory, before being declared the overall champion.

The fourth Chivas Masters Global Final required the 15 national winners to showcase the
Chivas Regal values of brotherhood, collaboration and generosity. Atsushi impressed the expert panel of judges by expressing these core principles as he proved the outstanding contestant in what was a highly captivating and memorable final, culminating in the awards ceremony at the MIXX Bar & Lounge at the ANA InterContinental Tokyo.

A Japanese native himself, Atsushi fully embraced the traditions of Japanese bartending culture throughout a week of individual and team challenges, which included four individual drinks-making rounds. Atsushi’s winning team drinks ritual was The Double Talk, which was made using Chivas Regal 12, and presented with a focus on Japanese craftsmanship, kind service and attention to detail. Inspired by the way in which great drinks can bring people together and cross language barriers, he collaborated with his Mexican and Hong Kong team-mates, and was mentored by hospitality industry pioneer and team sensei Iain Griffiths, to devise a ritual which ensured the drink was designed to be shared, and allowed the drink to be adapted and personalised for different countries around the world.

As the newly crowned 2017 Chivas Masters Global Champion, Atsushi has won an all-access, all-expenses-paid trip to Tales of The Cocktail 2017 in New Orleans. The winning Chivas Masters Collective team led by Atsushi – comprising Mexico’s Haydée Barron Flores and Ryan Nightingale from Hong Kong – walked away with the pinnacle of the range, Chivas Regal The Icon, presented in a bespoke decanter with customised Japanese glassware.

Upon being crowned champion, Atsushi commented: “Wow. It is such an honour to receive this – and in my home town too. I feel like it’s a win for Japan as well as for China. And of course it’s not just for me, but for my awesome team of Haydée and Ryan, and my sensei, Iain. I’ve found friends for the rest of my life through the Chivas Masters – and I’ve learnt how to be a better bartender too.”

Max Warner, Global Brand Ambassador for Chivas Regal, commented from Tokyo: “The Chivas Masters Global Final has again shown the world the wonderful values and principles that great bartending can harness. Atsushi fully took the Chivas Regal spirit of generosity and collaboration with him into the final, which was the eventual point of difference in a very tough field – alongside, of course, some spectacular bartending skills.

“Beyond the serve itself, teamwork and collaboration are just as crucial to the craft of drinks-making, and we have witnessed that here today, and throughout the entire contest. That is why we are also delighted to honour the entire winning Chivas Masters Collective, who helped lead our champion to victory and demonstrated that success really does taste better shared.”

The 2017 Chivas Masters Global Final was host to a distinguished panel of internationally
acclaimed judges: Iain Griffiths, hospitality industry pioneer and co-founder of Mr Lyan Ltd;
Micah Melton, beverage director at the Alinea Group and renowned ‘ice chef’; Chris Lowder, ‘New York’s Rising Star Bartender’ in 2015; Dré Masso, ex-director of bars for the Potato Head Group in Bali, Jakarta, Singapore and Hong Kong; and Rogerio Igarashi Vaz, owner of Tokyo’s Tram & Trench. Each not only scored the finalists, but also shared their insights and expertise through a series of inspirational masterclasses over the course of the week.

The evening also saw the first ever Chivas Masters Global Champion, Masa Urushido,
honoured as a Grand Master, in his native Japan.

THE DOUBLE TALK

40ml Chivas Regal 12
20ml Campari
20ml Bianco Vermouth

Garnished with Matcha Tea Salt – or customised to your country

Stirred and served over block ice in a rocks glass, with a side serve for sharing

 

The Chivas Masters Collective teams:

Team leader: Atsushi Suzuki, China

Team member: Haydée Barron Flores, Mexico

Team member: Ryan Nightingale, Hong Kong

 

Team leader: Hyacinthe Lescoët, France

Team member: Daniel Huggins, Germany

Team member: Patryk Biadacz, Poland

 

Team leader: Masato Sakurai, Japan

Team member: Sandra Šalatová, Czech Republic

Team member: Aloisek Rodríguez Martínez, Cuba

 

Team leader: Roger Grüter, Switzerland

Team member: Abner Barrientos, Puerto Rico

Team member: Wouter Bosch, The Netherlands

 

Team leader: Adam Schmidt, USA

Team member: Benjamin Boyce, United Arab Emirates

Team member: Rhys Wilson, United Kingdom

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Chivas Regal Announces The 15 National Winners Who Will Compete In Global Final

Chivas_Masters_finalists_montage (1)
Chivas Regal, the world’s first luxury whisky, has revealed the 15 national winners who will compete to be crowned the 2017 Chivas Masters Global Champion, at the Chivas Masters Global Final taking place next month in Tokyo.

Now in its fourth year, the 2017 Chivas Masters Global Final (1st – 5th July) will focus for the first time on the celebrated traditions of Tokyo’s bartending scene – whose unique cocktail customs continue to fascinate and inspire bartenders across the world. Throughout the week, the contestants will take part in a number of individual and team challenges, and will need to showcase both exemplary bartending skills and team spirit to impress the judges.

The 15 finalists, who have each excelled in their national competitions running across four continents, will be hosted in Tokyo by Masahiro Urushido, the first ever Chivas Masters Global Champion. They will be mentored by a distinguished panel of internationally-acclaimed judges, who will share their expertise through a series of inspirational masterclasses. The panel comprises:

– Iain Griffiths, hospitality industry pioneer and co-founder of Mr Lyan Ltd;
– Micah Melton, beverage director at the Alinea Group (Aviary Chicago & NY) and renowned ‘ice chef’;
– Chris Lowder, spirits evangelist and ‘New York’s Rising Star Bartender 2015’ (StarChefs);
– Dré Masso, ex-director of bars for the Potato Head Group in Bali, Jakarta, Singapore and Hong Kong; worldwide Cocktail Mentor and spirit creator
– Rogerio Igarashi Vaz, owner of Tokyo’s Tram & Trench, celebrating the modern interpretation of Japanese bartending

Max Warner, Global Brand Ambassador for Chivas Regal, comments: “Our 15 national winners have already hugely impressed us with both their skill and character, but there’s still much more to do if they want to be crowned our 2017 Chivas Masters Global Champion. The values of community, collaboration and generosity lie at the very heart of this competition, and successful participants must not only impress a world-renowned panel of judges, but demonstrate that they embody these values every step of the way.”

The Chivas Masters cocktail competition is built on Chivas’ belief that great bartending is measured not only by the achievements of an individual, but by the ability to work in harmony with others. The ultimate winner will not only impress with their individual bartending skills, but – crucially – will also prove their ability to work collaboratively with an international bartending team, and inspire others to achieve shared success, through the Chivas Masters Collective team challenge.

Max Warner continues: “I cannot wait to put our contestants through their paces in Tokyo, and see who will walk away with the 2017 title – and beyond that, watch as they, together with their Chivas Masters Collective, take what they have learned to further develop and inspire their bartending communities back home.”

The 2017 Chivas Masters Global Champion will be decided on the evening of Wednesday 5th July, and will win an all-access, all-expenses-paid trip to Tales of The Cocktail 2017 in New Orleans. The winning Chivas Masters Collective team will walk away with the pinnacle of the range, Chivas Regal The Icon, presented in a bespoke decanter with customised Japanese glassware.

Chivas Starts Global Search For Its Next Master

2016-chivas-master-ocoalejandro-millan-ponce-de-leon-from-mexico

Chivas Regal, the world’s first luxury whisky, has launched its search for the 2017 Global Chivas Master. Now in its fourth year, the Chivas Masters cocktail competition is built on Chivas’ belief that great bartending is measured not only by the achievements of an individual, but by the ability to work together as a team. This year’s competition is set to celebrate the impact of Asia’s innovative and booming cocktail scene on the world, by holding the Global Final in Tokyo for the first time ever.

National stages of the competition will challenge entrants to celebrate the versatility and international appeal of Chivas Regal, through the creation of three new cocktails showcasing its smooth, rich and generous house style. Bartenders will be invited to take inspiration from the classic cocktails of New York, where Chivas was first launched in 1909; local flavours from their individual countries; and the celebrated traditions of Tokyo’s bartending scene, which is renowned for its extraordinary craftsmanship, kind service and precision.

The move to hold the Global Final in Tokyo – whose unique cocktail customs fascinate bartenders from across the world – continues Chivas Regal’s exploration of Asia’s cocktail capitals, following last year’s final in Shanghai. The most talented competitor from each market will be invited to spend an immersive week in Tokyo at the Chivas Masters Global Final, where the internationally-acclaimed panel of judges will share some of their insights and expertise through inspirational masterclasses.

The ultimate winner will not only impress with their individual bartending skills, but – crucially – will also prove their ability to work with an international bartending team, and collaborate and share success with international peers, through the Chivas Masters Collective team challenge. The 2017 Global Chivas Master will win the opportunity to travel to an iconic bar in the city of their choice, to work alongside some of the world’s most influential bartenders.

Max Warner, International Brand Ambassador for Chivas Regal, comments: “2016 was a year of firsts for the Chivas Masters: the first time the final of a global cocktail competition had been held in Shanghai, and the first time the concept of the Chivas Masters Collective was realised. The 2017 Chivas Masters competition is set to build on these innovations, cementing Chivas Regal’s commitment to hospitality and collaboration – traits central to the bartending industry – and set against the backdrop of Tokyo, one of the world’s great cocktail capitals. We welcome entry from bartenders from across the world, who believe they epitomise our values of brotherhood and generosity.”

Do you think you have what it takes to be the next Chivas Master? Visit chivas.com/chivasmasters to find out more about the competition, or get in touch with your local Pernod Ricard representative.

Chivas Masters Starts Search For Top Bartending Talents

Chivas Masters 2016 - Shanghai skyline

Chivas Regal, the world’s first luxury whisky, has commenced the search for the 2016 Global Chivas Master, where competitors this year will be judged not only on their bartending abilities but also on their demonstration of Chivas’ values of brotherhood and generosity. This month sees national heats start around the world, which will for the first time culminate with the grand final in Shanghai in July 2016, celebrating success through teamwork, collaboration and mentorship.

The national stages will challenge entrants to recreate Chivas Regal’s journey across the globe. Taking inspiration from the classic cocktails of New York to the booming bars of Shanghai, via their local cocktail scene, entrants will be asked to create three drinks that enhance Chivas Regal’s smooth, generous style and epitomise its international appeal in order to reach the grand final.

The most talented competitor from each market will then be invited to spend five immersive days in Shanghai at the Chivas Masters Global Final, where they will undertake a number of key challenges following workshops from the industry’s best. Throughout five days of challenges and inspirational masterclasses, competitors will be judged on their bartending talent and ability to lead, mentor and inspire a team by a distinguished panel of industry experts.

Collaboration will be rewarded this year by granting a winning team at the Global Final a once in a lifetime trip to The Tales of the Cocktail 2016 in New Orleans to learn from some of the industry’s most renowned bartenders. A further prize will be awarded to the 2016 Global Chivas Master, who will earn a bespoke trip to one of the world’s most iconic bars in a city of their choice to create a signature Chivas cocktail as their lasting contribution to the global competition.

Max Warner, International Brand Ambassador for Chivas Regal comments: “Mentorship and collaboration are traits found at the heart of the bartending industry. We want to celebrate this spirit of camaraderie through the Chivas Masters 2016 competition by encouraging entrants to celebrate success with their peers. We will be looking for competitors who are able to demonstrate a true spirit of leadership as well as excellent bartending talent.”

Bartenders with the ambition to become the next Chivas Master are encouraged to get in touch with their local market Pernod Ricard representative for details on how to enter.

 

Chivas Regal Invites Bar Masters To Test Their Skills

Chivas-Masters

Chivas Regal, the world’s first luxury whisky, is once again selecting the world’s top bartenders to take part in this year’s Chivas Masters competition. Developed to celebrate innovation, camaraderie and the craftsmanship at the heart of mixology the competition will see global finalists compete to become the 2015 Chivas Master.

Following the success of the inaugural competition in 2014, Hong Kong will be the first of 12 countries to hold national finals, before the competition culminates in a two-day grand final in New York City in July which will be judged by a distinguished panel of leading bartenders and industry experts. To become the Chivas Master, competitors will need to demonstrate their knowledge of cocktail heritage, mastery of the art of presenting and making great drinks to produce their own classic serve.

As well as putting the industry’s best bartenders onto the world stage, the competition enables competitors to explore cocktail history through Chivas Regal’s rich heritage. Finalists will be challenged to create classic drinks from four of the great cocktail eras – the Classic Age (1880-1920) in which Chivas Regal was created; the Post War Boom (1945-1965) during which time Chivas 12 was introduced; the Disco Years (1975-1990) when Scotch whisky became a truly global brand, and the present modern Age of Revivalism, as Chivas continues to build its reputation as an icon of timeless luxury and exceptional quality.

A unique prize waits for the global 2015 Chivas Master, as they will have the opportunity to work in three iconic bars, in three iconic cities to create three iconic signature drinks. The Chivas Master will be taken on an extraordinary experience where they will work alongside some of the most influential bartenders around the world to collaborate on the creation of a series of signature drinks.

Max Warner, International Brand Ambassador for Chivas Regal comments, “Last year’s Chivas Masters surpassed all expectations, and we were thrilled to see what was achieved by finalists when placed under competition pressure. We are very excited to again to be engaging with the top bartenders in the world and celebrating this amazing industry we are all a part of.”

Over the next few months, national heats will play out around the world as bartenders compete in countries such as China, France, Russia and the United States. Only one competitor from each market will be selected to travel to New York to take part in the grand final in July.

Chivas Regal Gets Set To Select The First Chivas Master

Chivas Masters

On Tuesday 15 July 2014 in New York City, Chivas Regal, the world’s original luxury whisky, will announce the global winner of the inaugural Chivas Masters competition.
Launched earlier this year, the competition has seen the world’s best bartenders from 13 countries compete for the title, whilst in search of the next generation of classic cocktails. Throughout the competition competitors have been asked to craft a modern classic drink inspired by four great cocktail eras; the Classic Age (1880-1920) the Post War Boom (1945-1965), the Disco Years (1975-1990) and lastly the modern Age of Revivalism.

Over the course of the two-day final, a panel of industry experts will conduct a series of workshops and challenges to test the creativity, style and mixology skills of the competitors. Max Warner, Chivas Global Brand Ambassador will be joined by an esteemed panel of judges including Ago Perrone, Director of Mixology at the Connaught Bar in London to select the final Master. The judges will be assessing competitors on performance, knowledge of cocktail culture and creativity, and will be looking for a cocktail that can stand the test of time to become the next cocktail classic.

The winner of the Chivas Masters title will be announced at a cocktail evening at Nomad, New York, and will be presented with a grand prize on the night of 15th July. All competitors taking part in the competition will conclude their trip with a visit to the world’s premier cocktail festival ‘Tales of the Cocktail’ in New Orleans, where Chivas is sponsoring the Best American/International Cocktail Bar at the Spirited Awards.

For more information visit: http://www.chivas.com

Finalists include:

Alistair Reynolds, Hawksmoor Spitalfields London, UK
Chabiz Cadiz, Grand Hyatt Hotel, Santiago, Chile 
Cross Yu, The Epic, Shanghai, China 
Diogo Quinaz, Liquid Consulting, Cascais, Portugal 
Gilad Livnat, Imperial Craft Cocktail Bar, Tel Aviv, Israel 
Joe Villanueva, W Hotel, Hong Kong 
John Samaras, Dalliance House, Kifissia, Greece 
Laura Marnich, Zuma Restaurant, Dubai, UAE 
Marcus Philipp, The Albertina Passage, Vienna, Austria
Marian Krause, Spirits Bar, Cologne, Germany 
Masahiro Urushido, The Saxon and Parole, New York, USA 
Mitsuhiro Nakamura, The Peninsula, Tokyo, Japan 
Sam Egerton, Palmer & Co, Sydney, Australia

Chivas Celebrates The Skill Of The Master Blender With Exclusive New Cocktail Competition

Chivas Masters

As the world’s first luxury Scotch whisky, recognised by modern gentlemen around the globe for its exceptional quality, timeless style and exclusivity, Chivas Regal deserves a place in all the world’s finest bars.

Chivas Regal is aiming to spread this message amongst the bartender community this year as it launches a bartender engagement programme, The Chivas Masters.

Over the coming months, Chivas will roll out a global five year programme, The Chivas Masters which will challenge the world’s finest bartenders to ‘travel back through time’, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas.

The Chivas Masters is a truly international competition that will have a presence in every major region globally.

Follow #Chivasmasters to be a part of the journey.