The iconic ‘Rue Bourbon’ street in the heart of New Orleans was temporarily transformed into ‘Rue Londres Sec’ (London Dry Street). The takeover was carried out by iconic London Dry Gin brand, Beefeater, to launch its global MIXLDN 7 cocktail competition to the world’s best bartenders who have gathered in the city for the TalesContinue reading “Iconic ‘Rue Bourbon’ Street In New Orleans Temporarily Transformed Into ‘Rue Londres Sec’”
Tag Archives: beefeater
Beefeater MIXLDN 2017 Bartending Competition Open for Entries!
The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail thatContinue reading “Beefeater MIXLDN 2017 Bartending Competition Open for Entries!”
Beefeater Launches New Global Marketing Strategy
Beefeater, the world’s most awarded gin brand, has unveiled a new global marketing strategy to appeal to a new generation of gin drinkers and capture the true essence of London today. With a long-standing heritage spanning 150 years, Beefeater is from London and is of London, and is still made in the capital today. UnderContinue reading “Beefeater Launches New Global Marketing Strategy”
Artisan – Does It Change In A Year?
“There always seems to be something new popping up in the Manchester restaurant scene. New concepts, new ideas, re-vamping tired menus or giving a new lease of life into forgotten venues. These are what seem to define many a city’s food culture. To be fair, nothing against that. It’s what keeps us on our toesContinue reading “Artisan – Does It Change In A Year?”
Shake, Rattle and Stir on the London Gin Journey
Being based in Manchester, I’m well versed with the bar scene of both the city centre and the surrounding area. Whether it’s promoting a specific bar to the wider world, launching a product in an established venue, or hosting a master class within a newcomer, I’m always in and around, getting to know the trendsContinue reading “Shake, Rattle and Stir on the London Gin Journey”
Beefeater Tasting Notes
The Chelsea Distillery is a name that many of you have probably never heard of, but back in the 1820’s, it was big business, and started one of the world’s most famous gin brands – Beefeater. I’m surprised I’ve never covered Beefeater fully before, and with a presence in most bars, it makes perfect senseContinue reading “Beefeater Tasting Notes”
Chivas Brothers Challenges Convention With Launch of Beefeater’s Burrough’s Reserve
“The gin for free thinkers” Beefeater, the world’s best-selling and most awarded premium gin*, is expanding the boundaries of the gin category with the launch of Beefeater Burrough’s Reserve; a hand-crafted, ultra premium gin unlike any other. Distilled in a small historic copper still from the 19th Century, the spirit is then uniquely rested in Jean deContinue reading “Chivas Brothers Challenges Convention With Launch of Beefeater’s Burrough’s Reserve”
The Bombay Spirits Company Flavour Experience
Some of you may have heard of a category named ‘gin‘. If you’ve ever decided to research into this category a bit more, you will probably learn the art of distillation, and the various forms around that can produce this versatile product. But have you ever though about categorising gin by aroma? When was theContinue reading “The Bombay Spirits Company Flavour Experience”