Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts.
Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that form the heart of Ballantine’s whisky. The Glenburgie, Miltonduff and Glentauchers Single Malts are all aged 15 years old and stay true to the Ballantine’s brand whilst retaining their own distinct personalities:
Glenburgie forms the heart of Ballantine’s whisky character, delivering concentrated fruitiness and honeyed sweetness. Perfectly balanced, with aromas of soft red apples and pears, this whisky has a full and velvety texture and a long, round finish
Miltonduff is the foundation of Ballantine’s whisky character bringing warmth and power. Floral with a subtle hint of cinnamon spice, this whisky is extremely smooth with gentle liquorice flavours and a long, warm finish
Glentauchers delivers the smooth and delicate lingering finish of Ballantine’s. With hints of delicate floral heather on the nose and soft berries and barley sugar sweets on the palate, this whisky has an incredibly long, luscious finish
Peter Moore, Ballantine’s Global Brand Director comments: “The Single Malts category is dynamic and continues to grow rapidly as more consumers become lovers of this iconic Scottish spirit.
“As a globally known brand, we are sure that consumers will have confidence in the quality and credibility of these new Single Malts as they are widely recognised as the signature malts that form the heart of Ballantine’s,” adds Moore. “Ballantine’s has never been one to pick the obvious route – we do things differently and create our own path to success. All of this is core to the Ballantine’s brand and our launch of three new Single Malts is yet another example of celebrating and staying true to our roots.”
As consumers taste the individual flavour profiles of Glenburgie, Miltonduff and Glentauchers, they will discover over 190 years of heritage and tradition born in the historic Speyside region of Scotland.
Taiwan, the 4th largest whisky market by value and the most vibrant Single Malt market in the world, is the first country to officially launch the Ballantine’s Single Malts Series. From 23 September to 1 October, consumers in Taiwan will be able to learn about its ‘stay true’ heritage and innovative spirit through an interactive experience in the heart of Taipei. Through this experience they will be among the first to taste the three unique flavours of the Ballantine’s Single Malts.
The Ballantine’s Single Malt Series is bottled at 40% ABV and available to purchase at an RRP of $56 USD in Travel Retail Asia for 70cl bottle ($80 USD litre equivalent). The release of the series is a testament to the spirit of George Ballantine and the remarkable people, places and events that have been part of the brand since 1827.