Glenfiddich Elevates Flagship Range With Sophisticated Redesign

image011

Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, with Small Batch 18 Year Old following suit in 2020.

The bold new look celebrates Glenfiddich’s maverick beginnings and family-run heritage and combines it with a more sophisticated and elegant design. The 12 Year Old has been given a refined makeover and is now known as the ‘Our Original Twelve’, as a clear nod to the brand’s signature expression. Whereas the 15 Year Old is rebranded as the ‘Our Solera Fifteen’, as a more overt celebration of the Solera system, which is a true innovation in the whisky industry. The redesign provides a fresh and distinctive new look, creates standout and is intended to appeal to current drinkers as well as entice those around the world who are new to the brand and category.

Glenfiddich means “The Valley of The Deer” and its location in Speyside, Scotland, is where William Grant, Glenfiddich’s visionary founder, turned his dreams into reality in 1887 by hand-building the distillery with the help of his seven sons and two daughters in a single year. In honour of the brand’s home, the new design now features this clearly defined valley, cut into the face of the glass, to give a more chiselled profile. The iconic Stag symbol, embossed in gold, also proudly sits within the V of the valley shape. William Grant’s signature is gold emblazoned on the bottle top.

Claudia Falcone, Glenfiddich Global Brand Director said: “We wanted to emphasise Glenfiddich’s special provenance and unique heritage with this stylish new design, drawing cues from the special place where our liquid is produced. Our flagship range of expressions are some of the world’s best-selling and most awarded single malts, so it was really important to reflect the undoubted quality of the liquid with a stunning and contemporary look.”

Ifan Jenkins, UK Marketing Director comments: “We are delighted that the UK has been chosen as first to market for the iconic new Glenfiddich packaging. As the number one single malt whisky in both Scotland and across the UK, Glenfiddich is a flagship brand that we are immensely proud of and we will continue to push the boundaries with our beautiful new visual identity and disruptive activations.”

Glenfiddich’s signature malt, ‘Our Original Twelve’, is matured in the finest Oloroso sherry and bourbon casks and uniquely married in oak tuns for at least 12 years, to give a beautifully balanced nose complemented by refreshingly rich and complex notes of fresh pear and subtle oak. The Glenfiddich 15 Year Old, now proudly called ‘Our Solera Fifteen’ is a single malt innovation first pioneered in 1998. The Solera system marries whiskies matured in sherry, bourbon and new oak casks. Always kept at least half full, the Solera Vat creates a harmonious whisky with deep layers of warm spice, honey and fruit, that gets richer and more complex every year.

Glenfiddich’s Malt Master, Brian Kinsman added: “These whiskies are crafted to ensure the highest quality taste and flavour, the complexities of which are influenced by the River Spey and surrounding landscape. It’s great to honour this provenance and the historic home of Glenfiddich in such a refined way.”

The new packaging has been designed by award-winning East London design agency HERE design.

Available in retail outlets from Tuesday 18th June 2019, Glenfiddich Our Original Twelve has a recommended retail price of £38 and Glenfiddich Our Solera Fifteen has a recommended retail price of £42.

A Modern Malt For The Creative Whiskey Drinker

The-Sexton-F-700ml----Bottle-ShotA new breed of whiskey is set to shake up the spirits category with its launch this month: The Sexton® Single Malt Irish Whiskey is an unexpected single malt, rich in hue, approachable in taste and memorable in flavour, and is heading to our shores from its Northern Irish home. The powerful and versatile drink goes against the grain— designed for a new modern whiskey drinker who looks for a multi-tasking malt that’s just as delicious enjoyed in a cocktail as it is neat or on the rocks.

Coming to market during an exciting time for the category, The Sexton is perfectly placed to usher in a new era for Irish single malt.

Borne of the trusted heritage and provenance of The Old Bushmills Distillery, The Sexton is the result of the unique vision and creativity of Master Blender Alex Thomas. Thomas is one of the world’s few female whiskey blenders and brings great expertise as well as bold and exciting new thinking.

Fascinated by the maturation phase of the whiskey-making process, she created The Sexton to be the perfect balance between spirit and oak. “It’s fantastic to bring The Sexton Single Malt Irish Whiskey to the United Kingdom during such an exciting time for the category. After years of experimenting with different cask profiles and laying the liquid to rest for just the right amount of time, I’m pleased to share a rich and deeply flavourful Irish single malt that is ideal for mixing in cocktails. In doing things differently, we want to celebrate those who are also forging their own path and leaving their mark on the world.”

Made from 100% Irish malted barley, The Sexton Single Malt is triple distilled for smoothness in copper pot stills and aged exclusively in Oloroso sherry butts. These sherry butts are all hand-selected, and Thomas has spent years working with partners who share her passion and commitment to excellence.

The European oak casks are air-dried for 16 months, toasted from the inside to a medium-high level and seasoned with Oloroso sherry for two years. First, second and third fill Oloroso sherry casks are used to achieve a perfect harmony between sweet sherry flavours and toasted oak notes. The Sexton is a non-age statement whiskey, which allows Thomas the freedom to select casks when the profile is just as she wants it.

The result is a rich and smooth whiskey perfect for new cocktail experimentalists or for those wanting to put a modern twist on a classic serve.

The Sexton’s rich and sophisticated spirit is matched in the style-stakes by the striking, hexagonal black bottle it’s served from, which unravels its own rich story and is set to be a covetable decanter for display in some of the country’s leading cocktail bars.

The term ‘Sexton’ comes from the Medieval Latin word ‘sacristanus’, meaning custodian of sacred objects, and is used to describe the man who prepared the grave—the last man to witness the body before being laid to rest. As such, The Sexton Single Malt challenges people to make choices every day that will add up to a life story worth telling.

The bottle has been crafted to tell the story of The Sexton. A unique skull on the bottle is a mark of its spiritual owner. Its distinguished shape and heavy composition means it requires a strong grip—and its black exterior has been designed to appeal to the creative and style conscious whiskey drinker.

The Sexton unveiled itself to some of London’s leading bartenders in suitably bold settings for its official UK launch. An immersive tasting experience unfolded in the pitch-black underground of the Clerkenwell Catacombs in East London, where senses were heightened in the surroundings of the eerie underground location as guests tried the whiskey for the very first time.

At the one-off tasting event, The Sexton signature serves were introduced – modern, fresh takes on classics, perfect for drinking in the night time hours:

THE HOLY GRAIL

50ml The Sexton Single Malt, top with soda water, 2 dashes Angostura bitters, serve over ice and garnish with a lemon peel

LOVE IT TO DEATH

50ml The Sexton Single Malt, 25ml fresh lime juice, 12.5ml Aperol, 2 dashes Absinthe, 20ml sugar syrup, serve garnished with thyme and orange peel

MOURNING, NOON & NIGHT

35ml The Sexton Single Malt, 25ml sweet vermouth, 25ml Campari, serve on the rocks & garnish with a lemon peel

THE HAUNTED

50ml The Sexton Single Malt, 5ml coffee liqueur, 5ml maple syrup, 2 dashes chocolate bitters, serve on the rocks

BURY THE HATCHET

50ml The Sexton Single Malt, 25ml lemon juice, 12.5ml gomme (sugar syrup), top with soda water and add a 15ml sweet sherry float, garnish with a wedge of lemon

LAID TO REST

25ml The Sexton Single Malt, 5ml Pedro Ximenez sherry, 20ml Manzanilla sherry, 12.5ml spiced claret syrup, serve over crushed ice and garnish with mint leaves and dried spices

DEAD OF NIGHT

35ml The Sexton Single Malt, 25ml lemon juice, 20ml sugar syrup, 1 egg white, 12.5ml red wine, shake and serve on the rocks.

CHILLED TO THE BONE

35ml The Sexton served on the rocks

The Sexton is available from November in high-end bars, restaurants and lounges as well as fine wine & spirits shops for a suggested retail price of £27.99 GBP.

Ballantine’s Launches Single Malt Series

Ballantine's Single Malt Range
Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts.

Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that form the heart of Ballantine’s whisky. The Glenburgie, Miltonduff and Glentauchers Single Malts are all aged 15 years old and stay true to the Ballantine’s brand whilst retaining their own distinct personalities:

Glenburgie forms the heart of Ballantine’s whisky character, delivering concentrated fruitiness and honeyed sweetness. Perfectly balanced, with aromas of soft red apples and pears, this whisky has a full and velvety texture and a long, round finish
Miltonduff is the foundation of Ballantine’s whisky character bringing warmth and power. Floral with a subtle hint of cinnamon spice, this whisky is extremely smooth with gentle liquorice flavours and a long, warm finish
Glentauchers delivers the smooth and delicate lingering finish of Ballantine’s. With hints of delicate floral heather on the nose and soft berries and barley sugar sweets on the palate, this whisky has an incredibly long, luscious finish

Peter Moore, Ballantine’s Global Brand Director comments: “The Single Malts category is dynamic and continues to grow rapidly as more consumers become lovers of this iconic Scottish spirit.

“As a globally known brand, we are sure that consumers will have confidence in the quality and credibility of these new Single Malts as they are widely recognised as the signature malts that form the heart of Ballantine’s,” adds Moore. “Ballantine’s has never been one to pick the obvious route – we do things differently and create our own path to success. All of this is core to the Ballantine’s brand and our launch of three new Single Malts is yet another example of celebrating and staying true to our roots.”

As consumers taste the individual flavour profiles of Glenburgie, Miltonduff and Glentauchers, they will discover over 190 years of heritage and tradition born in the historic Speyside region of Scotland.

Taiwan, the 4th largest whisky market by value and the most vibrant Single Malt market in the world, is the first country to officially launch the Ballantine’s Single Malts Series. From 23 September to 1 October, consumers in Taiwan will be able to learn about its ‘stay true’ heritage and innovative spirit through an interactive experience in the heart of Taipei. Through this experience they will be among the first to taste the three unique flavours of the Ballantine’s Single Malts.

The Ballantine’s Single Malt Series is bottled at 40% ABV and available to purchase at an RRP of $56 USD in Travel Retail Asia for 70cl bottle ($80 USD litre equivalent). The release of the series is a testament to the spirit of George Ballantine and the remarkable people, places and events that have been part of the brand since 1827.

Two New Speyside Single Malts Released As Tormore Reveals New Look

DistilleryChivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has released two new small batch, single malt whiskies from its Speyside distillery, Tormore.

The launch of Tormore 14 Year Old and Tormore 16 Year Old, both produced in limited quantities from a small number of carefully-selected casks, coincides with a new identity for the brand, as it aims to appeal to the growing number of discerning drinkers who appreciate the craft quality and provenance of Speyside single malt whisky.

Tormore 14 Year Old and Tormore 16 Year Old are aged in American oak casks that demonstrate the distillery’s light, smooth, and fruity character. Tormore 14 Year Old has a fruity nose that offers hints of citrus and raspberry, a smooth, sweet taste featuring liquorice and ginger, followed by a long, sweet finish with a spicy tang.

Tormore 16 Year Old, which is bottled without chill-filtration to reveal further layers of complexity, presents a well-balanced nose of sweet orange and barley sugar, a mouth-watering, juicy taste of ripe melon and pear, with a long and slightly dry finish. Tormore 14 Year Old and Tormore 16 Year Old are currently sold in France, priced at 42€ and 56€ respectively, and are expected to be available in other countries throughout 2014.

The new look for Tormore includes a contemporary logo and refreshed packaging, which highlight the distillery’s still room and natural landscape, reinforcing the purity of the spirit. The whiskies are presented in a luxury gift box that features the batch number and the signature of Master Distiller, Neal Corbett, reinforcing its crafted quality and making it an ideal gift for single malt fans.

A new website (www.tormoredistillery.com) has also been developed, enabling malt whisky enthusiasts to discover the unique flavour profiles of the two expressions and to explore the distillery’s heritage.

Neal Corbett, Master Distiller at Tormore Distillery, comments: “The re-design of Tormore and the release of these handcrafted whiskies herald a new era for the distillery, which I am proud to be leading. Tormore 14 Year Old and 16 Year Old showcase the distillery’s smooth signature style, so we hope that both Scotch connoisseurs and discerning drinkers looking to expand their repertoire will enjoy discovering these whiskies in the months to come.”