Bringing together 17,000 visitors and attracting over 125 world class brewers from the UK, Europe and US, this year’s London, Edinburgh and Bristol Craft Beer Festivals are back and aiming to be the biggest series of Craft Beer Festivals in the UK.
Up 60% on last year, organisers and founders of We Are Beer, Greg Wells and Dan Sylvester, will once again bring the world’s finest craft beer, headline music acts and incredible food under one festival roof.
New for 2018 and a first for the industry, We Are Beer is launching ‘Raise the Bar’ – which seeks to find new, up-coming brewers and shine a light on creativity and innovation. In a bid to champion new talent, an expert panel will independently blind taste all submissions. They will then select the top four brewers to attend all three festivals providing them with a platform to showcase their beer to 17,000 people across the UK festivals.
The Raise the Bar panel includes: Jenn Merrick, former Beavertown head brewer and founder of a new community based brewery, Earth Station, Ben Freeman, co-founder and brewer at Pressure Drop, Jonny Garrett from Craft Beer Channel, and alongside Greg and Dan from We Are Beer.
Potential brewers (under 2 years in commercial production) are asked to enter online at https://raisethebar.wearebe er.com/ before submitting some samples of their beer for panel review. Entry deadline for Raise the Bar is Monday 12th March.
Among the first hand-picked brewers to be invited to the London festival are: Mikkeller from Copenhagen, Denmark, Cloudwater from Manchester, England, and Stillwater Artisanal from Baltimore, US. For Edinburgh, the line-up includes: Lervig Aktiebryggeri from Norway, Beavertown Brewery, from London and Tempest Brew Co. from The Borders, Scotland. The full line up of brewers for each location will be announced in the coming months.
Commenting on the festivals Greg Wells, co-founder of We Are Beer, said: “The festivals are an opportunity to celebrate modern beer and brewing culture from across the globe and give beer fans and those discovering craft beer the opportunity to sample a range of beers they wouldn’t normally get the chance to try.
In our quest to champion the incredible upcoming talent we are really excited about the potential for our ‘Raise the Bar’ competition to give young, new brewer’s a platform to showcase their beer on a UK stage,” he added.
Jenn Merrick, founder of community-based brewery, Earth Station and former head brewer of Beavertown and Meantime, said: “I am delighted to be asked by Dan and Greg to be a judge for Raise the Bar. I am a great believer in opening up the industry to a more diverse group of people – so it’s great to see an initiative like this which will support new talent.”
The Craft Beer Festivals will be returning for the sixth time in London, the third time in Bristol and second time in Edinburgh. Dates and locations for the Festivals are listed below:
· Edinburgh – 25th to 27th May 2018, Biscuit Factory, Leith
· London – 3rd to 5th August 2018, Tobacco Dock, Docklands
· Bristol – to be announced
Tickets for the London and Edinburgh Craft Beer Festivals are on sale now: londoncraftbeerfestival.co.uk and edinburghcraftbeerfestival.co.uk with Bristol going on sale from March (bristolcraftbeerfestival.co.uk).
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