Kraken Rum Unleashes The Beast In The East

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The Kraken® Black Spiced Rum is wrapping its tentacles around London’s East End for its latest Kraken Crawl. Capturing the spirit of the East, The Kraken has clouded the region with its iconic, dark spirit and a twist on four classic cocktails.

The cocktails have been crafted to perfectly pair with the area’s most famous hangouts, so followers of the sea creature can enjoy the darker side of life as they crawl through its streets and taste London like never before.

For one night only, rum fans can indulge their taste buds with East London inspired cocktails and be hit with trending taste notes ranging from turmeric through to black tea and cockney influenced ‘apple and pears’ cider.

Starting and finishing in E1, the Kraken Crawl will celebrate the unveiling of The Kraken Mural on Great Eastern Bear. From 16th July to 12th August, prepare to be awestruck by a giant piece of photorealistic artwork. This unique piece will incorporate 3D elements to bring the mystical beast to life and is set to turn a few heads. Providing a perfect Insta-backdrop for East Londoners and passers-by, those tagging themselves with the beast will also be in with a chance of winning a range of amazing prizes, from diving courses to mural masterclasses, as well as free cocktails to redeem at the below participating Kraken Crawl bars.

The limited-edition cocktails that have been paired specially with local Shoreditch bars include:

The Brick Lane – The Cocktail Trading Company, E1 6GQ

Pay homage to the home of British curry, The Brick Lane blends dark rum with a range of Indian spices including terrifyingly trendy turmeric, cinnamon and cardamom.

The Great Eastern Street – Road Trip and Workshop, EC1V 9EY

Another hot cocktail trend to tickle your fancy taking cold black tea from the East and swirling it around in a hurricane glass with orange liqueur, lemon juice and rum.

The Perfect Storm – Old Blue Last, EC2A 3ES

A classic for a classic. Head to the iconic Old Blue Last for the Kraken fan favourite consisting of rum, ginger ale and a wedge of lime.

The Poison Apple & Pears – Apples & Pears, E1 6TD

It doesn’t get much more East End than Cockney rhyming slang. Mixing pears with apple cider, fiery ginger, lemon and rum – catch this at Apple & Pears, where else?

Shoreditch dwellers can view the Kraken Mural being created live by the capital’s hottest artists at Great Eastern Bear. The mural will be painted from 16th July through to 19th July with the finished artwork on display until 12th August.
For more information on joining The Kraken Crawl, please visit: https://www.theleagueofdarkness.co.uk/home

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