The Glenfiddich Festival Experiment is back. What started as a thank you to 350 members of the Scottish on-trade in 2017 is gearing up for a bigger and better round two. Hosted at the single malt’s spiritual home in Dufftown, Glenfiddich will be opening its doors to 850 members of the hospitality industry and beyond.
The two-day festival includes a stellar line-up of music acts, with Razorlight and Example taking to the main stage, as well as last year’s crowd favourites Twin Atlantic making a return, all supported by up-and-coming Scottish artists across the weekend. The full line-up will be revealed in the lead up to the festival.
As a backing track to the main stage, there will be non-stop entertainment throughout the festival. Additional artists can be found at The Forest Stage, along with an incredible selection of local street food vendors from The Pitt, distillery tours, live comedy from Gary Little and Leo Kearse, and a newly added Acoustic Lounge.
Mark Thomson, Glenfiddich’s Ambassador to Scotland, commented: “Last year the Glenfiddich Festival Experiment was just that, an experiment. We honestly had no idea how the event would go, but the result was truly epic. So it was a no brainer to bring it back in 2018. This year is going to be bigger and better than ever, so if you want to attend, get in touch!”
Gwilym Cooke, Senior Brand Manager at Glenfiddich, added: “Experimentation is at the heart of all we do, and bartenders play a key role in bringing our experimental story to whisky-lovers across the country. The Glenfiddich Festival Experiment is our way of thanking bartenders for their continued support of our brand, and we’re happy to be able to host them for another year of festivities at our home in Dufftown.”
This year’s festival is open to members of the on-trade from across the UK and anyone interested in attending The Glenfiddich Festival Experiment #2 should contact their local Glenfiddich representative.
The Glenfiddich Festival Experiment #2 will take place at the Glenfiddich Distillery, Dufftown from Sunday 9th – Tuesday 11th September, 2018.