The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail that best encapsulates the spirit of the city they live in, using Beefeater Dry or Beefeater 24.
With the popularity of gin at an all-time high, the world’s biggest gin cocktail competition is set to be the most hotly contested yet, with entries expected from over 30 countries around the world. The winner will be crowned Beefeater MIXLDN 7 Global Champion and will receive the opportunity to create their very own Beefeater Gin at the distillery in Kennington, London, under the guidance of Master Distiller Desmond Payne.
Sumaiyah Connolly, Beefeater Global Brand Ambassador, comments: “As my first year as Global Brand Ambassador, I’m incredibly excited to announce the return of MIXLDN. It’s a competition in which I’ve been involved in the past when I was working with bartenders in Cape Town, South Africa. Bartenders love it because MIXLDN goes against the grain and has always done things a little differently whilst maintaining its credibility since its beginning. A roll call of the six brilliant, previous champions alone, shows you the calibre of talent involved from around the world. I can’t wait to see what this year has in store from the world of bartending.”
Entrants should submit a cocktail recipe concept and its inspiration to the Beefeater MIXLDN website (www.beefeatermixldn.com) before 31st August, 2017. A selection of bartenders will then be invited to the national final to demonstrate their concept to both local and international gin experts – including Beefeater Global Brand Ambassadors Sebastian Hamilton-Mudge and Sumaiyah Connolly.