Au

Au

I’ve noticed a trend this year in that I’ve seen a lot more ‘premium’ vodka brands come out and hitting the scene. The latest one did catch my eye, and with its gold plating, I’d be surprised if you missed it yourself!

So Au vodka, lets dive in.

The second noticeable icon to the look of the bottle is that the brand name is written in the chemical element of gold itself, the symbol Au and atomic number 79. Within each bottle, the vodka itself grows from English grain that is combined with spring water and distilled five times.
But to reflect the brands image, the vodka is filtered using at first traditional charcoal, but soon after it hits a high pressure filter chamber that contains gold. Gold is seen to have mineral properties that offer a smooth and velvet taste, and Au say that they are using one of the only gold filtration processes in the world.

Once created, the vodka is housed within gold coloured glass bottles from Italy and adorned with a hand crafted pewter label.

But how does it fare? Well below, I give to you my tasting notes –

Au – 40%

On the nose, a clean, soft grain aroma with subtle fresh bread. A sharp hit of light citrus upon the palate, growing to a lemon rind profile. Smooth, with hints of fresh coriander coming through on the lingering finish.

More flavour than expected, which is a good sign, and I can see it working well within something like this –

Au - Cocktail 79
Cocktail 79

Cocktail 79

Glass – 

Tumbler

Ingredients – 

50 ml Au Vodka
35 ml Lime Juice
30 ml Brown Sugar Syrup
Dash of Lemonade

Method – 

Build in a tumbler over hand-cracked ice. Stir well, top with lemonade and garnish with a sprig of mint and lime wedge.

An interesting addition to the premium vodka category, one that from what I can tell, is not just for the sipping crowd either, which can be a great move depending on how they position themselves in the market. One for the drinks cabinet, even if it is to say you have a vodka filtered with gold!

© David Marsland and Drinks Enthusiast 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.

 

 

LUX

LUX

Vodka is a fickle category, Marmite so-to-speak. You can speak to some and they will despise all its worth. Speak to others and they will praise to the vodka Gods. Some drink it straight, some only in cocktails and mixers. Creating a premium vodka in this day and age means you need to be eye-catching, you need to stand out, to cause a ripple in the world of prestige. LUX say they are ‘setting the standard’ with this. So lets take a look.

James Whittington is the founder of LUX, embarking on a venture with the aim to redefine Ultra Premium. Using his knowledge of distilling, the vodka category and the tone of the spirit industry, he realised that vodka was mastered centuries ago by King Harold’s canons. Using this, James has set to create Britain’s first Ultra Premium Vodka.

LUX is produced on the Copped Hall Estates in Epping, Essex, then known as the Royal Forest of Waltham, itself founded by King Harold In 1060 by the site of the shrine to the Holy Cross where he sought blessing before the battle of Hastings. The land would later be granted to King Harold’s Canons who grew the grains used by LUX today. Later, the estates were taken by King Henry VIII as his hunting ground, where the hunting lodge still stands to this day.

James found that “contrary to common belief, the distilling and trading of vodka has a long history in England, dating back to Princess Gytha, born in the Royal Forest of Waltham, today’s Waltham Abbey, who later became Queen of the Kievan Rus (modern day Russia) and traded the spirit of life throughout Russia, Europe and as far as China, originally for it’s medicinal purposes.”

LUX creation starts with the grain spirit, which is distilled 7 times and uses water from English deep water wells.Housed within a extra flintglass art deco octagonal bottle, and to emphasise the traditional look, James opted for a personal touch of a luxurious embellished paper label. But how does it fare? Well below, I give to you my tasting notes –

LUX Black Label – 40%

A clean nose with a soft grain to begin, finishing with a slight sharp kick. Thicker upon the palate, with a bold hit of pepper blended with a softer viscosity than expected. A long finish of subtle earth notes, black pepper and a fresh vegetal experience.

A quintessentially British vodka, and it works. The Savoy in London must love it too, they’ve come up with a great way to enjoy it;

LUX - Autumn Ash
Autumn Ash

Autumn Ash

Glass –

Coupette

Ingredients – 

60 ml LUX Black Label
30 ml Apple Brandy
7.5 ml Elderflower Liqueur
2 dash Orange Bitters
1 Lemon Twist

Method – 

Stir the ingredients over ice and serve within a chilled Coupette.

If you’re into your more premium styles of spirits, this is worth a shout for sure. One for the drinks cabinet at home so you can tell your friends and family that you have Britain’s first Ultra Premium vodka, and it works.

© David Marsland and Drinks Enthusiast 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to David Marsland and Drinks Enthusiast with appropriate and specific direction to the original content.